broadcasting aha media
Last night my husband was getting ready to interview someone else and was trying to decide what to wear. I said to him, “What message are you trying to send?” He said, “I haven’t even thought about it.”

In my line of work, it’s always the first thing I think about. What’s the message? Stay on message. How do I communicate this more effectively? Stay on message. When this person walks away, what do I want them to do? Stay on your message, whatever it is…

Did I mention staying on message is very important?

Whatever you’re doing, wearing, saying, participating in, you’re broadcasting your priorities. It’s that simple.

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The Anatomy of a Great B2B Healthcare Case Study

The Anatomy of a Great B2B Healthcare Case Study

How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...

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