Content performs better when there’s structure behind it. We’ll help you set up a content governance plan to maximize your results and build a foundation you can scale.
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Content governance defines how your team creates, structures, standardizes, and maintains content. It’s a shared framework that keeps content consistent and high performing. Resources like style guides, SOPs, channel strategies, documented workflows, and content management guides can help you standardize your systems and output.
Healthcare runs on a lot of content. After several years, your content ecosystem can become a little unruly. If you’re noticing voice inconsistencies, duplicate web content, and outdated information, you’re in the same boat as most healthcare orgs. Your team would benefit from a content governance framework.
Creating governance might seem like “invisible work” in the short term. But the impact will be obvious, especially as you scale your content program.
We’ve worked with more than 225 healthcare orgs, so we know the effort (and sometimes, chaos) that goes into publishing and maintaining such a large volume of content. And we know how little time there is to document your standards. We evaluate and update content governance (or build it from scratch) quickly, without interrupting your day-to-day work.
It’s like working with people who finally “get it” and have the experience to make a real difference.
You don’t want to hear them. We don’t want to give them. We tailor each recommendation to your team.
A healthcare content governance plan isn’t exactly a beach read, but it should at least be straightforward and easy to use.
… whether it’s a content management framework, new SOPs, or a decision tree to help decide which content requests to take or turn down.
We mean it. We’ve really seen it all — just tell us what you’re workin’ with, and we’ll meet you where you are.
We explore your current systems and resources to find out what your team really needs, then create a content operations model that works.
First, we analyze how you currently create and manage content. We meet with your team and walk through any existing documentation.
You get customized recommendations around how to produce content, structure your data, and maintain both elements for best results.
We create tools to help your team consistently implement the framework and train them on how to use these resources.
These are the kinds of resources we might create together to support content and data governance.
Content strategy and governance go hand in hand. We’ll help you document your strategies (or build them, if needed).
Schema, core entities, and tags are important for search visibility. Governance ensures they’re implemented correctly.
Your teammates can only keep so much info in their heads. We create step-by-step instructions for anyone who touches content.
Your writing style guide is your team’s shared source of truth — and it’s easy for it to grow out of date. We can refresh it to keep your content on point.
Sometimes you need a clear way to decide which initiatives to prioritize and which to skip. We’ve got you.
Get the deets on healthcare content and data governance
Your content strategy defines your goals, audiences, messaging architecture, and how you show up across channels. Your governance model is what keeps everyone consistently executing that strategy.
Here are some tips to make healthcare content management easier:
You need rules around how your team enters data in your CMS and how you capture it (for example, in contact forms). And you may need to expand your definition of “data.” We aren’t just talking about numbers. Your content is a data layer that powers your entire digital presence. It needs to sound consistent everywhere — in voice, terminology, and definitions.
Here’s how:
Let’s get your content working harder, lasting longer, and performing better across every channel.
