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If you are responsible for creating, managing, and publishing content for your organization, you probably feel like your imagination and creativity are desperately in need of a jolt of inspiration. Today’s insatiable appetite for content from your audiences is a never-ending quest for the Holy Grail of digital marketing success.
In The Digital Crown, Ahava Leibtag walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready.
Content marketing is not easy. It’s complex and challenging to scale. But it’s absolutely necessary for your brand to cut through today’s marketing clutter. Thank the stars that Ahava put this book together, which will help any size marketing team create a content strategy that truly grows the business. This book is a keeper.”
– Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing
Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web.