You can’t be a marketer today without a content strategy. Thinking about your customer first – what they think, feel and need while engaging with your content – makes all the difference when creating custom, revenue-producing content.
Content strategy means a lot of different things to different people. The type of content strategy we offer is messaging/brand strategy.
Content strategy services include:
We offer in-depth content audits and assessments that help you build a dashboard of how your content is performing right now. Once we have that data, we create a gap analysis that informs our understanding of your position (and your competitors’ positions) within the marketplace. Armed with that information, we can begin to make critical decisions about how to manage your content. Read more about content audits, assessments and competitive gap analyses.
To get at the heart of the conversation you want to have with your audiences, we build an editorial toolkit to answer:
We build these content strategy tools through a day-long workshop with your team:
Workflows are challenging in any organization. And when you’re dealing with content, which is messy and complex, workflows become even more critical.
How do you organize your editorial workflows so you produce content in an efficient, repeatable manner? How do you get different parts of your organization to agree on how to source, create and maintain content?
We’ve got the experience to show you how and to build on your existing internal teams.
“Governance” is just a thick word for consistent, coherent and controlled content. Some think of governance as a phase of content strategy, similar to planning or creating. But, based on our work with a variety of organizations, our philosophy is that governance belongs at the center of any content strategy.
Ready to improve your content? Contact us today.
Need to convince your team that it’s time to start a content strategy engagement? Here’s a brief synopsis of content strategy and what Aha Media can do for you.