You can’t be a marketer today without a content strategy. Thinking about your customer first – what they think, feel and need while engaging with your content – makes all the difference when creating custom, revenue-producing content.
Content strategy means a lot of different things to different people. The type of content strategy we offer is messaging/brand strategy.
Content strategy services include:
We offer in-depth content audits and assessments that help you build a dashboard of how your content is performing right now. Once we have that data, we create a gap analysis that informs our understanding of your position (and your competitors’ positions) within the marketplace. Armed with that information, we can begin to make critical decisions about how to manage your content. Read more about content audits, assessments and competitive gap analyses.
To get at the heart of the conversation you want to have with your audiences, we build an editorial toolkit to answer:
We build these content strategy tools through a day-long workshop with your team:
Workflows are challenging in any organization. And when you’re dealing with content, which is messy and complex, workflows become even more critical.
How do you organize your editorial workflows so you produce content in an efficient, repeatable manner? How do you get different parts of your organization to agree on how to source, create and maintain content?
We’ve got the experience to show you how and to build on your existing internal teams.
“Governance” is just a thick word for consistent, coherent and controlled content. Some think of governance as a phase of content strategy, similar to planning or creating. But, based on our work with a variety of organizations, our philosophy is that governance belongs at the center of any content strategy.
Ready to improve your content? Contact us today.
“Social engagement starts with great content, a truth that Aha Media knows well. They marry content strategy with a holistic approach to web strategy and social engagement. What will inspire action? Spark emotion? And motivate your audiences to share with the people that they care about? Aha Media always digs for answers and points the way.
“Their in-depth understanding of health care content was invaluable to our team. We tapped into their expertise while collaborating on a website conversion project. They are extremely knowledgeable and have a great passion for the field. They helped pave the way for project success.