Are your writers having trouble creating engaging content for your brand? Are the pressures of writing for so many different digital outlets – social media, mobile and web – confusing?
The ever-changing landscape of our digital world means that writers are constantly learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply on a daily basis. Our content strategy and web writing workshops also teach your teams to develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable content.
We customize the marketing writing workshop experience so your team can build the skills they need for web and social media writing:
After the workshops, participants will be able to:
Before the web writing workshop, we spend several hours understanding what your team needs to get out of the digital marketing writing workshop, including assessing current and common challenges that your team faces. Understanding your writers’ challenges helps us create a personalized workshop that spends time on the skills they need honed.
The workshops are a full day, lasting 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media, as well as the details of content strategy.
Whatever your industry, our web writing workshop will sharpen your writers’ understanding of how to craft robust, user-centered content for your customers. We use materials from your own website, and from related fields, so your writers will be familiar with the content.
Ready to improve your content? Contact us today.
Please contact us for pricing and more information.
“The office has been buzzing all morning with positive words about [the workshop] yesterday. Thank you so much for your time and your guidance. Yesterday was fun, challenging, and eye-opening. We appreciate everything you taught us and can’t wait to put it into action. It was the best investment we could’ve made for our team.
“When faced with the overwhelming task of re-writing our website content, we asked Ahava to come teach a workshop. She gave us so much insight into how writing has changed for the web, as well as real-life exercises to help us use our new skills and to write for best SEO. She was funny and engaging and we learned so much. We’ve decided to have her out once a year to reinforce what we’ve learned. Thank you, Ahava, for teaching some old marketeers new tricks!
“Aha Media recently led my team through a fun and in-depth, full-day workshop on content management. The team left energized, informed and confident in their ability to execute against the content management strategy we developed during the session. If you’re looking for content management guidance—Aha Media is one of the best!