Creativity is sparked when we learn new things and see what the best of the best are doing to solve their marketing challenges. Ahava Leibtag is excited to bring the learning to you and your team.
Based on the latest research in what you’re looking for your teams, I’m excited to offer four virtual training experiences:
This popular in-person workshop has been moved to a virtual experience. This day-long workshop is now transformed into two-hour segments across three days to make it flexible for your teams. And all sessions are recorded, so you can use them for training purposes later.
Time commitment: 8 hours spread across 3 days
Cost: $10,000 (In a Zoom of 25 participants, that’s $400 per person)
Learning to write and create content in the voice of your brand takes practice. Learning to shift and communicate in the tone appropriate for the situation? That takes training.
Our voice and tone experience was designed with those solutions in mind—first, we create voice and tone guidelines, and second, we train your team on how to use them. Finally, we give you a playbook so your team can use it at any time to stay on track.
This playbook will become your team’s go-to guide for creating content that’s in line with your voice and tone moving forward. And because the team had a hand in creating it together, it will be an approach that is already agreed upon and widely adopted.
Time commitment: 3.5 hours
Participants: Usually 12-15 but will vary depending on the size of your organization
After the voice and tone workshop, we will take the findings and turn them into a Voice and Tone Playbook. This playbook will be a resource that formally outlines your approach to content, as it relates to voice and tone. The playbook will include how-to examples, do’s and don’ts, tips and tricks, and more.
Managing a content team’s workflow is a challenging task, especially in light of a shift to virtual work. Where’s air traffic control to manage all of the project expectations, timelines and budget? Airtable, Basecamp and Slack are all helpful tools, but they aren’t a documented map to content success.
We’ve proven documented workflow works. During this workshop experience, your team will come together to decide how to create swimlanes, use project management software more efficiently and most importantly, hold each other accountable.
Time commitment: 5 hours (3 for participants)
Participants: Usually 10-15 but will vary depending on the size of your organization
Pre-workshop call: We’ll spend time discussing your team’s strengths and how to capitalize on those during this new virtual work environment
Interviews: We’ll conduct up to 5 interviews with your team to determine gaps, friction points and challenges
First, we’ll spend some time detailing findings. Then, we’ll work together to create:
We’ll give you a toolkit that will help keep your team rowing in the same direction. Because they created these tools together, you have more of a chance of implementing this new workflow with success.
Let’s be honest: Doctors are challenging to work with. What makes them so great at diagnosing and treating complex conditions can make them challenging when it comes to marketing and creating content. And getting them on board with following guidelines for your brand can become taxing and leave you spent.
What we’ve found is that physicians respond positively to training. It’s built into their core values to continue learning and many of them are intrigued by social media channels and how to build their personal brand.
Our workshop is designed to help them learn the basics of core content, how to build a strategy for their brand and how to use social media channels to communicate directly with their audiences.
Time commitment: 2.5 hours (90 minutes for participants)
Participants: Up to 50
Pre-workshop conversation: We’ll spend about 30 minutes chatting about your physicians and the inspiration for the social media training
Workshop: During the workshop we teach three distinct phases:
Review: After the training, we’ll regroup to discuss how the training went and how to continue momentum.
Physicians who want to improve their social media presence to attract & retain patients?
A chaotic or nonexistent content workflow to manage project expectations, timelines & budget?
Voice and tone gaps
No consistent brand voice and tone, & no playbook to guide your team’s writing?
A siloed team that needs to better understand usability, writing for mobile & social media, & how people read on screens?
“Ahava, you are a rock star! It is so hard to do this online, and you accomplished it. I’ve heard nothing but positive feedback. Thank you so much for your wisdom, awesome presentation style and flexibility!
“I got my start in health care marketing as a writer. For me, content will always be king. As we planned to build our new website, we wanted to make sure that we also built great content – and that’s exactly what working with Aha Media has produced. After going through a content workshop, our writers now feel confident that they can create compelling content that will resonate with our consumers. Even those who have years of experience took away so many vital lessons after a day with Ahava and her team. I would recommend working with AHA Media to any hospital or health system looking to take their digital content and staff competency to the next level.