Web Writing Workshops

Transform Print Writers into Digital Writers

The ever-changing landscape of our digital world means that writers are constantly learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply on a daily basis. Our content strategy and web writing workshops also teach your teams to develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable content.

How can we help you?

We customize the marketing writing workshop experience so your team can build the skills they need for web and social media writing:

  • Search engine optimization (SEO)
  • How people read on screens
  • Usability
  • Content strategy
  • Content marketing
  • Mobile and social media use

Digital marketing writing workshop takeaways

After the workshops, participants will be able to:

  • Write for the web and social media
  • Apply best practices for writing on screens
  • Understand the difference between writing for mobile and writing for traditional web browsing
  • Write appropriate posts for Twitter, Facebook and YouTube
  • Understand how to think like a user and focus on the reader
  • Use style guides

Create SEO-rich content

  • Understand how and why search engines deliver search results
  • Research and understand how to apply keywords
  • Write a keyword-rich article with headlines optimized for SEO
  • Understand different models of a content strategy
  • Sketch a publishing workflow
  • Create copy decks for the organization to use in a distributed publishing model
  • Gain knowledge of some of the best thought leaders in the space

Our Approach

Before the workshop

Before the web writing workshop, we spend several hours understanding what your team needs to get out of the digital marketing writing workshop, including assessing current and common challenges that your team faces. Understanding your writers’ challenges helps us create a personalized workshop that spends time on the skills they need honed.

Workshop day

The workshops are a full day, lasting 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media, as well as the details of content strategy.

Personalized for your industry and audiences

Whatever your industry, our web writing workshop will sharpen your writers’ understanding of how to craft robust, user-centered content for your customers. We use materials from your own website, and from related fields, so your writers will be familiar with the content.

Ready to Get Started?

Please contact us for pricing and more information.

Take it to your team

Need to convince your team that it’s time to have an in-person web writing workshop? Here’s a brief synopsis of digital writing workshops and what Aha Media can do for you.

Content Training

Writing workshop to improve content production

Use a web writing workshop to train staff to write better emails and increase content downloads by 900%

Download Case Study

Content Strategy and Content Training

Increase Facebook traffic by 28%

Explore how we created an editorial toolkit and empowered one hospital system's content team to create content that made organic traffic and engagement on multiple channels soar.

Download Case Study

Testimonials from Our Content Training Clients

“The office has been buzzing all morning with positive words about [the workshop] yesterday. Thank you so much for your time and your guidance. Yesterday was fun, challenging, and eye-opening. We appreciate everything you taught us and can’t wait to put it into action. It was the best investment we could’ve made for our team.

“Ahava, you are a rock star! It is so hard to do this online, and you accomplished it. I’ve heard nothing but positive feedback. Thank you so much for your wisdom, awesome presentation style and flexibility!

“I got my start in health care marketing as a writer. For me, content will always be king. As we planned to build our new website, we wanted to make sure that we also built great content – and that’s exactly what working with Aha Media has produced. After going through a content workshop, our writers now feel confident that they can create compelling content that will resonate with our consumers. Even those who have years of experience took away so many vital lessons after a day with Ahava and her team. I would recommend working with AHA Media to any hospital or health system looking to take their digital content and staff competency to the next level.

Let’s create strategic content that changes lives.

Together.

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