Speaking

Passionate AND practical about content.

Ahava is always one of the highest-rated speakers at conferences around the country. She’s a speaker who has been in the trenches, set best practices in the industry and always shares her knowledge in a fun, relatable style.

Hire Ahava to speak at your next event!

Upcoming Speaking Engagements

Healthcare Marketing & Physicians Strategies Summit
Salt Lake City, UT
April 30-May 2, 2018

Confab
Minneapolis, MN
May 21-23, 2018

Content Marketing World
Cleveland, OH
September 4-7, 2018

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The Digital Crown

If you are responsible for creating, managing, and publishing content for your organization, you probably feel like your imagination and creativity are desperately in need of a jolt of inspiration. Today’s insatiable appetite for content from your audiences is a never-ending quest for the Holy Grail of digital marketing success.

In The Digital Crown, Ahava Leibtag walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready.

Content marketing is not easy. It’s complex and challenging to scale. But it’s absolutely necessary for your brand to cut through today’s marketing clutter. Thank the stars that Ahava put this book together, which will help any size marketing team create a content strategy that truly grows the business. This book is a keeper.”

– Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing

Read About The Digital Crown

Past Speaking Engagements

“Design for Mobile Content”,
Web Content Mavens, Washington, D.C., February 2, 2017
“Content Design for Mobile Devices”,
NowWhat? Conference, Sioux Falls, SD, April 26-27, 2017
“The Next Step in Content Marketing: Governance and Workflows”,
Healthcare Marketing & Physician Strategies Summit, Austin, TX, May 8-10, 2017
“Seven Common Mistakes in Content Marketing (and How to Solve Them)”,
Summit on Content Marketing, Online, May 22 – June 2, 2017
“Better Workflows, Stronger Governance”,
Confab Central, Minneapolis, MN, June 7-9, 2017
“Say It Straight: Create Instant Connection to Customers Through Better Writing”,
Content Marketing World, Cleveland, OH, September 5-8, 2017
“Better Workflows, Stronger Governance”,
Confab Intensive, Denver, CO, September 11-13, 2017
“How Content Can Kick-Start Your Professional Referrals”,
Senior Care Marketing Sales Summit Headquarters (SMASH), Chicago, IL, October 2-4, 2017
“Teach Me How: How To Create A North Star Editorial Toolkit”,
MarketingProfs B2B Forum 2017, Boston, MA, October 3-6, 2017
“Migration Woes? Using Content Auditing and CMS Planning to Create Consistent, Coherent Content”,
Greystone Healthcare Internet Conference (HCIC), Austin, TX, October 23-25, 2017
“Building Your Banks Social Media Strategy”,
Bank Social Media Conference, Newark, NJ, April 6-8, 2016
“I’m Ok, You’re Ok: Navigating Challenging Content Strategy Conversations” [Video],
Confab Central, Minneapolis, MN, May 18-20, 2016
“Focusing Your Content on Patient Experience”,
Healthcare Marketing & Physician Strategies Summit, Chicago, IL, May 23-25, 2016
“Improving the Patient Experience Through Content”
NESHco, Providence, RI, May 31-June 2, 2016
“I’m Ok, You’re Ok: Navigating Challenging Content Strategy Conversations”,
Collective Conference, Atlanta, GA, June 9-10, 2016
“Content Design and The Mobile Device”,
Content Marketing World, Cleveland, OH, September 6-9, 2016
“Better Workflows, Stronger Governance”,
Confab Intensive, Seattle, WA, September 19-21, 2016
“I’m Ok, You’re Ok: Navigating Challenging Content Strategy Conversations” [Video],
Revolve Conference, Charleston, SC, October 26-28, 2016
“Want to Make Your Health Content Smarter than Google?”,
Greystone Healthcare Internet Conference (HCIC), Las Vegas, NV, November 7-9, 2016

See More Presentations

“Content Strategy and Content Marketing: A Peaceful Coexistence?”,
Intelligent Content Conference, San Francisco, CA, March 23-25, 2015
“Plan Your Content Strategy Before Your Social Media Strategy”,
Social Media Strategies Summit, Chicago, IL, April 28-30, 2015
“Managing Content Projects with Success and Panache”,
Now What? Conference, Sioux Falls, SD, April 29-30, 2015
“Use the Secrets of Content Strategy to Turbocharge Your Content Marketing”,
Confab Central, Minneapolis, MN, May 20-22, 2015
“Put Your Content Strategy Ahead of Your Social Media Strategy”,
New England Society for Healthcare Communications Conference, Boston, MA, May 20-22, 2015
“Put Your Content on a Diet: Establishing and Selling Governance in the Enterprise”,
Content Marketing World, Cleveland, OH, September 8-11, 2015
Content Strategy Paris, October 13, 2015, Paris, France
“Improving the Patient Experience Through Content”,
Communications Conference for Healthcare Public Relations Professionals, Albany, NY, October 20, 2015
“Martinis Are Back: What Don Draper Knew Still Matters”,
MarketingProfs’ B2B Marketing Forum, Boston, MA, October 20-23, 2015
“Build a Better Patient Experience Online”,
Greystone Healthcare Internet Conference (HCIC), Orlando, FL, November 9-11, 2015
“Designing Effective Content Marketing” [Video],
User Interface Engineering, online, February 20, 2014
“Smashing Silos: Improving Communication Between Teams in the Same Organization” [Video],
BrightTalk, online, March 12, 2014
“The Role of Creative in Healthcare Marketing”,
Media Post Marketing Health Conference, Washington, D.C., March 17, 2014
“Overcome Content Fatigue! Build a Strategy that Works”,
DC Web Women, Washington, D.C., March 17, 2014
“Content Governance in 5 Easy Steps” [Video],
Siteimprove, online, March 19, 2014
“Building a Brand in a Multi-platform/Multi-channel World”,
Gnovis, Washington, D.C., March 20, 2014
“Bringing Sexy Back to Your Content”,
Hannon Hill, online, March 26, 2014
“Best Practices for Pediatric Healthcare Content Marketing”,
Strategic Marketing & Communications (SMAC) Forum via Children’s Hospital Association, Atlanta, GA, April 7, 2014
“Measuring Your Content Strategy”,
Healthcare Marketing Summit, Orlando, FL, April 30- May 2, 2014
“Building a Lycra® Content Strategy at Seattle Children’s Hospital” [Video],
Confab Central, Minneapolis, MN, May 7-9, 2014
“The Power of Empathy in Healthcare Content”,
HX Refactored, Brooklyn, NY, May 13-14, 2014
“Find Your Brand’s Personality: Tips for Voice and Tone”,
MOZ, online, May 20, 2014
“Creating Healthcare Content Marketing with Built-in ROI”,
New England Society of Healthcare Communications, online, May 29, 2014
“Best Practices for Pediatric Healthcare Content Marketing”,
Encore, online, June 9, 2014
“Get the Right Coverage: Your Guide to Content Marketing for Insurance”,
Insurance Marketing & Communications Association (IMCA) Annual Conference, San Diego, CA, June 22-24, 2014
“R & D your Content Marketing”,
Association of Commercial Professionals – Life Sciences, online, June 25, 2014
“Creating and Optimizing Holistic Digital Campaigns: Sentara Healthcare’s 28 Days of Heart Case Study”,
Greystone.net (HCIC) Backstage Pass, online, July 9, 2014
“Create Content to Generate Leads”,
Log My Calls, online, July 24, 2014
“Content Marketing and Content Strategy: A Peaceful Coexistence?”,
Content Strategy Meetup, Philadelphia, PA, July 24, 2014
“Content Strategy Secrets from the Cleveland Clinic”,
Content Marketing World 2014, Cleveland, OH, Sept 8-11, 2014
“How Not to Let Content Set Your Hair on Fire”,
Digital PM Summit, Austin, TX, October 6-7, 2014
“The Snake Charmer’s Guide to Audits”,
LavaCon Conference, Portland, OR, October 13-15, 2014
“Effective Content: How to Make Your Content Findable, Readable, Understandable, Actionable and Shareable”,
Information Development World, San Jose, CA, October 22-24, 2014
“Healing your Content Process for Effective Results”,
Greystone Healthcare Internet Conference (HCIC), Scottsdale, AZ, November 3-5, 2014
UXPA DC (World Usability Day Special Event), McLean, VA, November 13, 2014
“Content Governance 101”,
Siteimprove Webinar, online, March 5, 2013
“C Doesn’t Stand for Chocolate: Making the Case for Content Strategy” [Video],
Digital Content Strategies Conference, San Diego, CA, March 13-14, 2013
“Winning the Work: Making the Case for Content Strategy”,
Confab, Minneapolis, MN, June 3-5, 2013
“Healthcare Content: Think Like a Publisher, Tell Stories Like a Friend” [Video],
Ragan Training Webinar, online, July 11, 2013
“Healthcare Content is a Conversation: Driving Patient Engagement”,
Content Marketing World Health Summit, Cleveland, OH, September 9-12, 2013
“Developing a Mobile Content Strategy That Works”,
Content Marketing World, Cleveland, OH, September 9-12, 2013
“Content as a Conversation: Collaborating with Content Strategist”,
UXPA DC Conference Redux, Washington, D.C., October 25, 2013
“Johns Hopkins University: Managing an Identity Initiative, Redesign and Content Strategy All at Once”,
Confab Higher Ed, Atlanta, GA, November 11-12, 2013
“How to Create Great Mobile Cues: Writing Microcontent that Converts”,
MoDev East, Mclean, VA, December 12-14, 2013
“5 Ways to Sell Governance in Your Organization”,
Confab, Minneapolis, MN, May 14-16, 2012
“Unstructured Data and Content Governance–It’s NOT a Diet”,
The Department of Health and Human Services Web Council, Washington, D.C., June 26, 2012
“Best Practices in Healthcare and Financial Content Marketing”,
Content Marketing World, Columbus, OH, September 4-6, 2012
“Johns Hopkins and the Healthcare Content Conundrum: Aligning Business Strategy with User Goals”,
Confab, Minneapolis, MN, May 9-11, 2011
“Developing a Step-by-Step Checklist for Content Creation in Different Formats”,
Content Marketing World, Cleveland, OH, September 6-8, 2011
“5 Rules for Avoiding BORING Hospital Content” [Video],
Health 2.0 STAT Event, Bethesda, MD, July 22, 2010

About Ahava Leibtag

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web.

Hire Ahava to Speak at Your Event