At Aha Media, we’re always reviewing and improving our content. But every three years or so, we recommend taking a really deep look—analyzing every page, every paragraph, and every click.
This time, we turned that process on ourselves. We knew it was time for a full content refresh to make sure our website reflects who we are today and serves our audience even better. Here’s a look at what went into our site redesign and the lessons we learned along the way.
It’s one thing to help our clients refresh their brands and reimagine their websites—but it’s another thing entirely when we get to do it for ourselves.
We’re excited to share that our new website is live! And yes, we know—you’re probably already looking at it. But we thought we’d give you a behind-the-scenes look at our approach and the strategies we uncovered along the way. Because every website project is a learning experience, and we have plenty of insights to share with you.
It’s tough to critique your own work, especially when it means looking for holes and inconsistencies. But content audits are necessary to find new opportunities. We asked ourselves tough questions like, “Is this how our audience searches for this information?” and “Does this page really matter?”
With these questions as our guide, we reviewed every page, every paragraph, and every line of text. It’s like a digital game of kiss/marry/kill. What do we keep, merge, or remove?
It’s a meticulous process, but the clarity it brings is worth every minute. Our content strategy team made sure that everything we kept or created had a purpose and aligned with what you, our readers, are looking for.
Our goal was to balance “choose-your-own-adventure” with “direct flight.” By organizing the site around real customer questions, we created easy, intuitive paths to answers. We wanted you to feel guided, without being overwhelmed by options.
Every page has a job to do, and the paths are clear. No dead-ends, no detours—just smooth, straightforward navigation to get you where you need to be.
We built every piece of our site to work together, from the sitemap to the page design, optimizing for both discoverability and ease of use.
It’s not enough to just show up in search; we wanted to create a seamless experience once you find us. That meant building topical depth into our content so you’d land on exactly the right page—and then designing each click to feel intuitive, useful, and fast.
We work with incredible agency partners on client projects all the time. When it came to our own site, we partnered with Digital Ink to bring our vision to life. Their programming and design expertise transformed our content strategy into a seamless, engaging experience that feels uniquely Aha Media.
The right partner doesn’t just execute your vision—they elevate it. From UX flow to the smallest design detail, Digital Ink helped us achieve a website that reflects our brand and serves you, our audience, with clarity and precision.
We didn’t just refresh our website; we also used this project as a chance to refresh our brand. Every page, every line, every visual was crafted to make sure our site feels distinctly “Aha Media”—but with a fresh, modern twist. It’s the same voice you know, now with a cleaner, more streamlined look. So fresh and so clean (clean).
Look around, explore the new site, and let us know what you think. We’re excited to keep sharing insights, strategies, and stories with you in a space that feels even more like us.
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AUTHOR
Lacey directs marketing efforts at Aha Media and is strongly committed to delivering impactful content for other marketers. Her diverse background in entrepreneurship, communication, and digital marketing brings a fresh perspective to content strategy for healthcare brands.
