Working on your healthcare content marketing strategy? You’re in the right place. We’ve got a guide with your name on it and a team of healthcare content strategists who can help.
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We’ve been doing this since 2005 (back when Google was a baby). Our content strategy recommendations come from bona fide expertise, industry leadership, and a knack for turning data into actionable next steps.
Our results
Results over vanity metrics.
That feeling of spinning your wheels vigorously and barely moving? Very common among healthcare marketing teams. You need a lot of content and have little time to step back and assess whether it’s delivering results.
We see the pressure you’re under. Our healthcare content strategists offer an objective perspective and evidence-based strategies that you can hand to leadership and implement ASAP.
You don’t have time to dig into Google Analytics, Meta Business Suite, or your other platforms. We do. We’ll pull out what you need to know.
This field changes constantly. You can count on us to stay up to date with the latest best practices and share them with your team.
We don’t deliver lists of problems to fix. We define your next steps, help prioritize them, and bring in the right people to implement them.
You don’t need more traffic — you need referrals, appointment requests, lead gen, and brand authority. That’s what we aim for.
Whether you want to upgrade your search strategy for AI, clean up your website content, or just see more return from your efforts, we’ve got you.
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Your healthcare content marketing strategy defines how you reach, engage, and convert your audiences — including patients, families, healthcare professionals, philanthropists, customers, and your community.
It covers:
Random acts of content only take teams so far. Creating content that works across channels and audiences requires proactive planning, data-driven strategy, and governance. It all needs to be documented and followed consistently.
Without a content strategy, you risk:
This is our specialty as a healthcare content strategy agency. Here’s what you need to know.
Many teams view their website, email, and other channels as separate entities with their own best practices. But each channel needs to come together to create a strong and cohesive brand presence. That’s what keeps your brand top of mind — and what lands you at the top of search results.
You might have strategies for specific channels, but they don’t yet work together to build brand authority. Unify your efforts with an omnichannel strategy. Develop and document:
Reach out for support in building your omnichannel content strategy for healthcare.
Websites aren’t dead — nor endangered. Even in the agentic web landscape we’re moving toward, AI agents need content in order to recommend your brand to healthcare consumers and physicians. And your greatest content repository is your website.
If your website is bogged down with outdated, duplicate, or fragmented content, it’ll be hard to rank and convert users today and land in agentic web experiences in the future.
Audit your website (or priority service lines). Start here:
Want an outside perspective? We can help with your healthcare website strategy.
Website traffic has dropped since people started using AI. This points to a bigger trend: Search happens in many places now, and brands need to show up across the web to meet people where they are.
What does this mean for your healthcare content strategy? Some recommendations:
Check out our CRISP framework for more information and see how we can help.
Hospital website redesigns and mergers naturally affect your content — and, as a result, your search visibility and ability to convert users. (We’ve seen a thing or two.) That’s why we harp on the importance of defining your strategy for the initiative before anyone touches any URLs.
Here’s how:
Most hospitals do this work every 5-10 years, but we do it every day. We have a lot of advice. Check out our guide to hospital website redesigns and see how we can help with all the above.
Health systems tend to have a lot of satellite social accounts, which be hard to track. You might find some that have been dormant for years, and others you didn’t even know about.
Assess the performance of every account and how they work together to build a clear, positive picture of your brand. Evaluate:
Our healthcare content strategists can help you run a social media audit.
Do you market to patients and caregivers? Physicians? Engineers? CFOs? Each audience has unique informational needs. Understand them to create content that resonates and supports personalized experiences.
Research your audiences. (AI is surprisingly good at this.) Document their:
Turn what you learn into audience-focused healthcare content strategies. We’re here to help with that, including your patient acquisition and physician referral marketing strategies.
Hospital content strategies aren’t complete without video content. Videos are nonnegotiable on social media and can help you land in search features. But high-quality ones are often pricey and time-intensive to produce. And it’s hard to motivate team members to record off-the-cuff clips.
These barriers make it even more important to know how you’ll use each video to the fullest when you have them in hand. Determine:
Want a jump-start? Reach out for help with your video marketing strategy.
