Content Services

Healthcare Content Strategy

A better strategy gets you better results. Transform your marketing efforts and improve results with a defined strategy and expert implementation.

Build Healthcare Content Experiences That Matter

Build a strong editorial content strategy by assessing what you have, what your audience needs and what you can deliver.

Content marketing is about building useful content your audiences rely on. The content marketing publications you present to your audience attract and retain patients and customers.

77% of companies say they have a content marketing strategy. Does that include you? If not, develop a better healthcare content marketing strategy with a content strategist who specializes in understanding your audience, goals and healthcare industry.

  • Websites & Landing Pages
  • E-books & Whitepapers
  • Blogs & Newsletters
  • Annual Reports & Publications

 

Content Strategy Deliverables from Aha Media Group

Build a strategic foundation for your content. Find out what you have, what’s missing, and what actions you can take to get results across your healthcare marketing channels with these healthcare content strategy deliverables:

Turn to a healthcare content agency that uses data to inform content strategies.

Competitive Gap Analysis

We take a deep dive into your competitors’ content to analyze what they’re doing well and where you have an advantage (or where you can create one).

Check all of your boxes with clear healthcare writing.

Content Audits

What does the content look like right now? How is it performing? Armed with this real data from a healthcare content audit, we can then help make the best decision about how to change and improve content.

Use data and insights to create a consistent healthcare content strategy.

Editorial Toolkits

Personas, voice and tone guidelines, style guides, and other tools make up this essential content strategy deliverable. Ensure your marketing strategy has a backbone of data-based guidelines.

Does your healthcare content strategy need a revamp?

Workflow and Governance

Ensure your healthcare marketing team is set up for streamlined success with an efficient, functional workflow. Maintain content over the long-term with a clear governance process.

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

How Geisinger Used Content Strategy to Transform Marketing

Armed with a clearly defined content strategy, the Geisinger team collaborated with Aha Media’s team to address low social media engagement and content gaps for their wellness program.

Read the Case Study

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Increase in traffic to wellness section

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Average growth to all social media channels

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Rise in patient engagement

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Traffic to new Instagram channel

 

Create Content With Purpose. Use An Editorial Toolkit.

Answer the questions your audience is asking with an editorial toolkit. This essential piece of healthcare marketing strategy can guide your team of content creators for years to come.

Power your healthcare organization‘s long-term strategy with information and data. Improve your inbound marketing efforts by creating content with purpose.

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Persona Development

As a content marketer, you can better understand your target audience using personas. Together, we build a 3D picture of your potential customer and a journey map that informs content creation.

Identity Pillars

Learn which marketing messages resonate with your audience and align to your brand’s personality. Identity pillars help you align business objectives, such as patient acquisition, to your personas.

Messaging Architecture

Develop a clear matrix of messages vital to your brand, along with proof points. Arm your writers with consistent messaging and data to help reinforce concepts through integrated marketing.

Voice and Tone

Create a voice and tone grid that helps your content creators stay within a framework. Set clear expectations so you can deliver consistent, clear and compassionate messaging.

Editorial Calendar

Manage your resources, people and messages effectively with a strategic editorial calendar that identifies publication windows, messaging points, and a roadmap for the year.

Building relationships and servant leadership are key components of each client engagement we have. So, it is critical to align with partners who invest in strengthening both at the highest level. This is why we continue to choose Aha Media Group. Ahava brings the experience, expertise and energy to produce best-in-class healthcare content strategies for several of our clients across the country. I couldn’t be more proud to have them as an extension of our team.

Brandon Scott

Vice President, Digital, Ten Adams

Aha Media Group team

Meet the Team Behind Great Content Strategy

As a healthcare marketer, you want audience-centric content and social media that supports your messaging and improves patient engagement. Work with a dedicated project team that delivers healthcare marketing and writing expertise every time.

By combining a robust content management process with stakeholder interviews, our healthcare content agency creates award-winning content that delivers on your healthcare marketing goals for your audience.

Meet the Team

Resources

Transform Your Healthcare Content Strategy With Insights and Resources

ahava leibtag of aha media group

Start Marketing With Purpose

Increase the results of your healthcare marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava