Content Services

Healthcare Content Strategy

A better strategy gets you better results. Transform your marketing efforts and improve results with a defined strategy and expert implementation.

Healthcare Content Audits and Discovery Reports

Build a strategic foundation for your content. Find out what you have, what’s missing and what actions you can take to get results across your healthcare marketing channels with these audit and discovery packages.

360 degree discovery

360° Discovery Report™

Understand your content performance at the enterprise level.

Our healthcare content strategists marry stakeholder interviews, SEO and channel analytics, qualitative auditing and a competitive gap analysis to give you an accurate and birdseye view of exactly what your content is doing for your audiences — and your business.

Learn more about our 360° Discovery Report™.

inSITE findings

InSITE Findings™

Need to redesign your website or part of it? These findings will tell you what you need to know.

Reorganizing your content for business goals and SEO means you need to know where you stand right now. After we perform a competitive gap analysis and qualitative and analytics reviews, we’ll give you recommendations and a draft information architecture (site map) for your new site or section.

Learn more about our InSITE Findings™.

Healthcare Content Strategy Tools and Solutions

Power your healthcare organization‘s long-term strategy with a plan based on data. Improve your inbound marketing efforts by creating content with purpose using these tools and solutions:

editorial toolkit

Editorial Toolkit

Give your content creators documented control.

We’ll provide a 360° Discovery Report™, personas, key messaging statement, voice and tone guidelines and quarterly training to keep your content team inspired.

Learn more about editorial toolkits.

workflow

Workflow

Determine how and when the baton gets passed for exceptional content output.

Teams can’t produce great content without documented workflow guidelines. We learn about your content team and create roles, responsibilities and swim lanes so you can create consistent, coherent, on-time and on-budget marketing materials.

Learn more about our workflow solutions.

voice and tone

Voice & Tone Workshop and Playbook

Know how you need to sound in all situations.

Using empathy mapping and other exercises in a virtual workshop, we build your voice and tone. Training and documentation are included.

Learn more about our voice and tone workshop and playbook.

Need Help With Your Content Strategy?

There are 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that makes sense for your business.

Download this convenient one-pager that you can hang by your desk to keep these proven rules top of mind.

Why Hire a Content Strategist?

If you don’t have a professional with the foundational knowledge necessary to look at your content from the ground up and consider what all the changes you’re making might do to the content, you’ll never be successful.

Planning for your content without a content strategist is like running in high heels. Can it be done? Yes. It is painful? Yes. Unnecessary? Yes. Stupid? Ok, I don’t want to get insulting — you surely get my point.

Content strategies are supposed to be repeatable cycles for planning, creating, publishing and governing your content. That means they function like a washing machine; for each content type you run through the strategy, you should be able to follow the same steps and framework that work to get you to your goals.

Content strategists will help you:

  • Organize your thinking around your content
  • Inventory and analyze your content—both online, print and social media
  • Align your content to your business objectives
  • Manage your content
  • Repurpose your content
  • Create a methodology for creating your content

So, if you’re in the market for someone to help you with your content, hire a content strategist.

Healthcare Content Strategies for the Best of the Best

Our experienced team has worked on 600+ projects for more than 115 clients. We are proud to deliver quality content strategies to some of the world’s best hospitals, health systems and health tech companies.

Building relationships and servant leadership are key components of each client engagement we have. So it is critical to align with partners who invest in strengthening both at the highest level. This is why we continue to choose Aha Media Group. Ahava brings the experience, expertise and energy to produce best-in-class healthcare content strategies for several of our clients across the country. I couldn’t be more proud to have them as an extension of our team.
Brandon Scott
Brandon Scott
Vice President of Digital, Ten Adams
Aha Media Group team

Meet the Team Behind Great Content Strategy

As a healthcare marketer, you want audience-centric content and social media that supports your messaging and improves patient engagement. Work with a dedicated project team that delivers healthcare marketing and writing expertise every time.

By combining a robust content management process with stakeholder interviews, our healthcare content agency creates award-winning content that delivers on your healthcare marketing goals for your audience.

Meet the Team

Resources

Transform Your Healthcare Content Strategy
With Insights and Resources

ahava leibtag of aha media group

Start Marketing With Purpose

Increase the results of your healthcare marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava