Healthcare Content Strategy
A better gets you better results. Transform your and improve results with a defined and expert implementation.
Healthcare Content Audits and Discovery Reports
Build a strategic foundation for your content. Find out what you have, what’s missing and what actions you can take to get results across your healthcare marketing channels with these audit and discovery packages.
360° Discovery Report™
Understand your content performance at the enterprise level.
Our healthcare content strategists marry stakeholder interviews, SEO and channel analytics, qualitative auditing and a competitive gap analysis to give you an accurate and birdseye view of exactly what your content is doing for your audiences — and your business.
Learn more about our 360° Discovery Report™.
Need to redesign your website or part of it? These findings will tell you what you need to know.
Reorganizing your content for business goals and SEO means you need to know where you stand right now. After we perform a competitive gap analysis and qualitative and analytics reviews, we’ll give you recommendations and a draft information architecture (site map) for your new site or section.
Learn more about our InSITE Findings™.
Healthcare Content Strategy Tools and Solutions
Power your healthcare organization‘s long-term strategy with a plan based on data. Improve your inbound marketing efforts by creating content with purpose using these tools and solutions:
Give your content creators documented control.
We’ll provide a 360° Discovery Report™, personas, key messaging statement, voice and tone guidelines and quarterly training to keep your content team inspired.
Learn more about editorial toolkits.
Determine how and when the baton gets passed for exceptional content output.
Teams can’t produce great content without documented workflow guidelines. We learn about your content team and create roles, responsibilities and swim lanes so you can create consistent, coherent, on-time and on-budget marketing materials.
Learn more about our workflow solutions.
Voice & Tone Workshop and Playbook
Know how you need to sound in all situations.
Using empathy mapping and other exercises in a virtual workshop, we build your voice and tone. Training and documentation are included.
Learn more about our voice and tone workshop and playbook.
Need Help With Your Content Strategy?
There are 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that makes sense for your business.
Download this convenient one-pager that you can hang by your desk to keep these proven rules top of mind.
Why Hire a Content Strategist?
If you don’t have a professional with the foundational knowledge necessary to look at your content from the ground up and consider what all the changes you’re making might do to the content, you’ll never be successful.
Planning for your content without a content strategist is like running in high heels. Can it be done? Yes. It is painful? Yes. Unnecessary? Yes. Stupid? Ok, I don’t want to get insulting — you surely get my point.
Content strategies are supposed to be repeatable cycles for planning, creating, publishing and governing your content. That means they function like a washing machine; for each content type you run through the strategy, you should be able to follow the same steps and framework that work to get you to your goals.
Content strategists will help you:
- Organize your thinking around your content
- Inventory and analyze your content—both online, print and social media
- Align your content to your business objectives
- Manage your content
- Repurpose your content
- Create a methodology for creating your content
So, if you’re in the market for someone to help you with your content, hire a content strategist.
Healthcare Content Strategies for the Best of the Best
Our experienced team has worked on 600+ projects for more than 115 clients. We are proud to deliver quality content strategies to some of the world’s best hospitals, health systems and health tech companies.
Vice President of Digital, Ten Adams
Meet the Team Behind Great Content Strategy
As a , you want audience-centric and social media that supports your messaging and improves . Work with a dedicated project team that delivers and writing expertise every time.
By combining a robust management process with stakeholder interviews, our healthcare content agency creates award-winning that delivers on your goals for your audience.
Transform Your Healthcare Content Strategy
With Insights and Resources
The Anatomy of a Great B2B Healthcare Case Study
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...
Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your audience when searching online. Page 1 of the resource gives you the “what”: a...
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been in the game, the challenges are the same. You have to: Make sure every letter of your content follows strict HIPAA guidelines. Communicate the...