Align Your Content Marketing Strategy
Healthcare Content Audit Services
Keeping track of content on multiple channels is not easy. Juggling your website, blog, email and social accounts without a clear strategy can lead to underperformance and overwhelm. We help you assess and document your content strategy to get the most from your content across channels.
Get Custom-Made Tools and Hands-On Support
Optimize your content efforts on all fronts. Our team assesses your content quality, workflows and performance with an SEO and content audit that puts strategy first. Gain confidence in your content and get the tools your team needs.
Align Your Channels
Tie your content efforts together with a cohesive strategy that reflects your goals.
Streamline Your Processes
Get insights into your workflows and recommendations to make collaboration seamless.
Maximize Content Performance
Use each channel to the fullest with best practices that drive reliable results.
Content Strategy Audits
From inconsistent messaging to neglected channels, most healthcare content issues can be traced back to a disjointed strategy. Fix your content challenges at the source. Learn how our team can help you create, document and execute an effective content strategy.
360° Discovery ❯
The All-in-One Healthcare Content Audit
Understand how your content performs across channels, from website to social to email marketing. The 360 Discovery paints a clear picture of your multichannel content marketing efforts and outlines next steps for your team.
Know exactly what your digital content is doing for your organization and find areas of improvement.
Includes:
- Stakeholder interviews
- Sitewide SEO audit
- Qualitative audit
- Channel assessments
- Analytics review
- Competitive gap analysis
Social Media Audit & Governance Toolkit ❯
Streamline Your Social Media Marketing
When you’re juggling so many social media accounts, it’s challenging for your brand to show up consistently online.
We audit each of your social media platforms to find inconsistencies and help you align your efforts. The Social Media Audit & Governance Toolkit brings you key insights and custom tools to strengthen your account management processes.
Includes:
- Stakeholder interviews
- Qualitative social media audit
- Analytics review
- Channel best practices and workflows
- Social media account management tools
- Competitor insights
- Ongoing quarterly audits
Editorial Toolkit ❯
Define and Document Your Brand’s Content Marketing Strategy
Are you reinventing the wheel for each new piece of content? Revisit the foundation of your brand to create aligned messaging and save time.
Our team helps you distill the essence of your organization into a roadmap for consistent, effective content on every channel. Gain a deeper understanding of your brand identity, audience and messaging.
Includes:
- 360 Discovery Report
- Marketing personas
- Key messaging statements
- Voice & tone guidelines
- Team training
- Quarterly check-ins
Content Workflow Guidelines ❯
Custom Tools for Easy Collaboration
You know there’s room for more efficiency in your content processes. But it’s hard to diagnose the sore spots and streamline the workflow you’ve always used.
Partner with us to invite more productivity into your workflow. We create custom guidelines that help your team navigate each content creation step, from ideation to publication to measurement and maintenance.
Includes:
- Content assessment
- Role definitions
- Workflow diagrams
- Team training
- Stakeholder interviews
- Quarterly check-ins
Content Support Services ❯
Flexible Copywriting and Content Strategy Services
Do your team’s copywriting and strategy needs vary month to month? Think of Aha Media Group as your ongoing content partner.
Work with us as needed, without being limited by a defined number of content pieces or monthly hours you “use or lose.” Get the exact amount of support you need, every month, with partners that feel like your in-house team.
Includes:
- Copywriting
- Content audits
- Content strategy consulting
- Performance analysis
- SEO analysis and recommendations
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
Henry Ford Health
The LiveWell Team at Henry Ford Health saw an 800% spike in traffic after a full content audit. This increase came from a multi-channel content strategy built on the findings of our audit.
%
Increase in traffic
Manager
Our Impact
Your Content Audit Partners
It feels vulnerable to get an outsider’s perspective on your organization. It isn’t easy to receive feedback on the content strategy you worked hard to create and implement.
At Aha Media Group, we respect your team’s efforts and recognize the trust you place in us. Our content audits for healthcare organizations ease the burden on your team and help you consistently achieve your goals.
Hospital and healthcare clients
Healthcare content marketing projects
Years of experience auditing healthcare content
About Aha Media Group, Your Healthcare SEO Team
Optimize your healthcare content strategy with a team of skilled health writers and strategists. Aha Media Group was founded in 2004 to expand the pool of patient-centric healthcare information online. Clear, empathetic content and savvy strategy connect patients to the care they need and health organizations to the solutions they’re looking for.
Trusted by 140 Hospitals & Healthcare Organizations
Resources
Audit and Improve Your Healthcare Content Performance
Explore our top 3 resources about healthcare content marketing.
Optimize Your Healthcare Content: Understanding the 4 Types of SEO
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re doing enough … or if we’re doing it right … or if we’ll ever see the fruits of our labor on the Google search results pages.
But one thing we know without a doubt? Why SEO is important in healthcare. An optimized website brings in more leads. More leads can mean more patients, customers…
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience potential. Our team follows SEO best practices with all the content we produce for our clients. So we decided to bring our SEO experts together and create SEO content guidelines…
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website…
Wondering Where to Start?
Not sure which content audit offers the greatest impact for your team? Speak to a strategist to map out the next step for your hospital or healthcare organization.