Healthcare Content Strategy
A better gets you better results. Transform your and improve results with a defined and expert implementation.
Build Healthcare Content Experiences That Matter
Build a strong editorial by assessing what you have, what your audience needs and what you can deliver.
is about building useful your audiences rely on. The publications you present to your audience attract and retain patients and customers.
77% of companies say they have a . Does that include you? If not, develop a better with a strategist who specializes in understanding your audience, goals and .
- Websites & Landing Pages
- E-books & Whitepapers
- Blogs & Newsletters
- Annual Reports & Publications
Content Strategy Deliverables from Aha Media Group
Build a strategic foundation for your . Find out what you have, what’s missing, and what actions you can take to get results across your channels with these deliverables:
Competitive Gap Analysis
We take a deep dive into your competitors’ content to analyze what they’re doing well and where you have an advantage (or where you can create one).
What does the content look like right now? How is it performing? Armed with this real data, we can then help make the best decision about how to change and improve content.
Personas, voice and tone guidelines, style guides, and other tools make up this essential deliverable. Ensure your has a backbone of data-based guidelines.
Workflow and Governance
Ensure your team is set up for streamlined success with an efficient, functional workflow. Maintain over the long-term with a clear governance process.
Create Content With Purpose. Use An Editorial Toolkit.
Answer the questions your audience is asking with an editorial toolkit. This essential piece of can guide your team of creators for years to come.
Power your ‘s long-term with information and data. Improve your by creating with purpose.
As a , you can better understand your using personas. Together, we build a 3D picture of your potential customer and a journey map that informs .
Learn which messages resonate with your audience and align to your brand’s personality. Identity pillars help you align business objectives, such as , to your personas.
Develop a clear matrix of messages vital to your brand, along with proof points. Arm your writers with consistent messaging and data to help reinforce concepts through .
Voice and Tone
Create a voice and tone grid that helps your creators stay within a framework. Set clear expectations so you can deliver consistent, clear and compassionate messaging.
Manage your resources, people and messages effectively with a strategic editorial calendar that identifies publication windows, messaging points, and a roadmap for the year.
Building relationships and servant leadership are key components of each client engagement we have. So, it is critical to align with partners who invest in strengthening both at the highest level. This is why we continue to choose Aha Media Group. Ahava brings the experience, expertise and energy to produce best-in-class healthcare content strategies for several of our clients across the country. I couldn’t be more proud to have them as an extension of our team.
Meet the Team Behind Great Content Strategy
As a , you want audience-centric and social media that supports your messaging and improves . Work with a dedicated project team that delivers and writing expertise every time.
By combining a robust management process with stakeholder interviews, our healthcare content agency creates award-winning that delivers on your goals for your audience.
Transform Your Healthcare Content Strategy With Insights and Resources
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