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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]

Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]

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How to Use Physician Bios to Attract New Patients: 6 Examples

How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]

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How to Market to Physicians: Is Medical Jargon the Answer?

Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]

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How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]

It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching […]

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