Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

[Video] Gini Dietrich of Spin Sucks: How COVID-19 Improved Marketers’ BLM Responses

Posted on July 6, 2020 by in Digital Strategy

What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing perspective, says Gini Dietrich of Spin Sucks. But the Black Lives Matter movement? That’s a different story. More brands stepped up their game, including North Face, who Gini has been following closely during the Facebook… Read more

Talking About Stress for Patients with Cancer: 3 Tips

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.  Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more

[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience

What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more

[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing

Posted on June 23, 2020 by in Content Marketing, Digital Strategy

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. Hopefully, those lessons will carry over into our strategies for the long-term. On this episode of “What Did You Learn?”, I sat down with my good friend Ann Handley of MarketingProfs. We talked leadership in… Read more

[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more

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