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Content marketing and content strategy with a sometimes healthcare twist.

Stay updated on the latest in content strategy and content marketing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

How to Make Your Content Have an Impact

Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. Here’s what the donors said: “My husband and I scoured the internet, reading everything we could many times (to discover if our infant grandson has this disease). The information on your website was so informative… Read more

This is a Trick Blog Post

Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids asked my favorite question: How do you become a writer? I know that kids (or adults, for that matter) are expecting some grand, inspired answer. But the answer is so simple: You just write. That’s… Read more

5 Ways a 100-Mile Bike Ride is Like Content Writing

This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my husband, but this time, I was on my own. With a long road ahead and no one to talk to, my mind shifted to work, and I noticed a lot of similarities between riding and… Read more

18 Healthcare Marketing Trends to Watch in 2018

2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to be a huge year in healthcare marketing, social media and content strategy. How do we know it’s going to be a huge year? Because we went to the experts and asked them. We talked to the… Read more

The Top 10 Hospital and Health Insurance Commercials of 2017

A good commercial does more than sell a product or service: It makes you feel things. Commercials can be humorous, poignant, evocative, inspiring or thoughtful. (And sometimes all of that.) They tell a powerful story – and do it in under a minute. Last year, we rounded up the 10 best hospital commercials and 10… Read more