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Content marketing and content strategy with a sometimes healthcare twist.

Stay updated on the latest in content strategy and content marketing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

Decoding 5 Common Business Acronyms

Lately, “business casual” isn’t a dress code to me. It’s a language. Ever since the invention of email, we’ve been trying to compress our communications. And so business acronyms were born. When you start a new job, the most important thing to learn is their abbreviated dialect. I remember when I started at Aha Media… Read more

Writing About Addiction with Care: 5 Tips

If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but… Read more

Palliative Care Content: How to Write It

Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more

5 Steps to Fight Fake Healthcare News with Trustworthy Content

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

How to Use Physician Bios to Attract New Patients: 6 Examples

Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to catch a cold or flu bug sooner rather than later, and you’ll need a doctor on standby. But you have no one in this new city you can ask for a rec. So how do… Read more