Blog

Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

5 Ways Healthcare Marketers Can Engage Millennial Moms

Posted on December 3, 2019 by in Healthcare/ Hospitals

Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more

Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …

To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and service names is not for the faint of heart: The name needs to reflect your clinicians’ expertise, honor financial donors and align with your organization’s mission. But often, a name that checks those boxes is… Read more

Study: How to Write the Best Physician Profiles [New Data]

Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is …… Read more

How to Write Better Emails & Increase Content Downloads by 900%

CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial services company found that their financial representatives were disengaged from employee-facing content. Employees were ignoring company emails and taking time from client meetings to dig for necessary content. That’s when the company’s communications team turned… Read more

Visit Our New Website & Get 4 Redesign Tips from our Process

Posted on October 23, 2019 by in Aha Media, Digital Strategy

At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. And now we’re kind of in love with our new logo, tagline and homepage. They truly reflect who we are and our mission – to create high-quality, engaging content for our clients. Why a new… Read more