Blog

This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many times, I’d get bored. Or I’d leave saying, “Interesting stuff, but I knew that already.” But that’s hardly the case. I came away from Content Marketing World 2019 with a suitcase full of tips. My… Read more

Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results start generating. You’re happier. Your team is happier. Your boss is happier. You don’t have to revisit the project any time soon because the quality content lasts. It does what you need it to do…. Read more

Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning cartoons, these types of videos help people understand more “grown up” topics such as vascular surgery and incision cleaning. You know how essential video marketing is for your organization, since users retain 95% of video… Read more

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them to take action?” You know your target audience: They have questions about their health and they’re looking to you for answers. You know how to reach them: Write empathetic, factual content that trumpets your brand’s… Read more