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Content marketing and content strategy with a sometimes healthcare twist.

Stay updated on the latest in content strategy and content marketing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews

This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

4 Ways to Up Your Email Open Rate

I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. (Unicorn emojis or free product offers are just not going to cut it). The reality is, most often I’m batch deleting them and moving on to emails that matter to me. When we send marketing… Read more

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

Content Magician: Susanna Donato

Welcome back to our Content Magician series, where we introduce you to a member of our talented team each month. Susanna’s Unique Point of View Susanna Donato lives surrounded by the Rocky Mountains in Colorado. Perhaps it should be no surprise, then, that perspective is one of her greatest strengths as a senior writer and… Read more