Blog

To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and service names is not for the faint of heart: The name needs to reflect your clinicians’ expertise, honor financial donors and align with your organization’s mission. But often, a name that checks those boxes is… Read more

Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is …… Read more

CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial services company found that their financial representatives were disengaged from employee-facing content. Employees were ignoring company emails and taking time from client meetings to dig for necessary content. That’s when the company’s communications team turned… Read more

At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. And now we’re kind of in love with our new logo, tagline and homepage. They truly reflect who we are and our mission – to create high-quality, engaging content for our clients. Why a new… Read more

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog. The details: A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing… Read more