Blog

Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

3 Strategies for Promoting Mental Health Services During the Pandemic

Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of anxiety or depression increased 31% from the year before, according to the CDC. Living through the pandemic has wreaked havoc on our mental and emotional health — and we could all benefit from some mental… Read more

Why We’re Ungating All of Our Healthcare Content

Posted on January 26, 2021 by in Digital Strategy, Healthcare/ Hospitals

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Charles Darwin said it. And we believe it. That’s why we’re making a HUGE change: We’re ungating our content. Gating Our Content Doesn’t Align With Our Mission Bottom line: We’re in the middle of… Read more

How to do COVID-19 Vaccine Education — With Examples!

According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an abundance of research suggests they are safe and effective. How  can we contribute to ending the pandemic by inspiring trust in the vaccine? Stellar COVID-19 Content Examples for Healthcare Communicators You’re probably living and breathing… Read more

Catch Up on the Latest Episodes of “What Did You Learn?”

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a fact because I’ve talked to more than 30 experts and influencers in my popular interview series “What Did You Learn?” I began this series in mid-2020. In each 15- to 20-minute episode, I talk with… Read more

Our Most Popular Healthcare Marketing Blogs of 2020

Posted on January 5, 2021 by in Aha Media, Content Marketing, Digital Strategy

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. Unsurprisingly, one key theme emerged in 2020: You wanted information on how to communicate about COVID-19 — and you appreciated hearing healthcare marketers discussing their experiences. But other themes emerged as well. People searched for… Read more