The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

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Upgrade Your SEO Playbook: How to Win AI Search Traffic

“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday […]

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Finding the Balance Between SEO & UX in Healthcare

Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]

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Content Findability Tips: How to Get More Eyes on Your Content

Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]

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Healthcare Content Audits: 10 Frequently Asked Questions

We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]

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Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]

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Website Redesign Coming Up? Start With a Solid RFP

A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]

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How to Add Healthcare Video Marketing to Your Strategy

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]

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Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy

The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]

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Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]

Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]

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10 Data-Driven Principles of Plain Language Writing

You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]

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A Round of Applause for the 2023 eHealthcare Award Winners

Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]

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Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?

Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]

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Marketing to Doctors? Here’s Why You Should Drop the Technical Language

Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]

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President of the Katalin Karikó – Drew Weissman Fan Club

An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]

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