The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

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How to Add Healthcare Video Marketing to Your Strategy

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]

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Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy

The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]

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Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]

Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]

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10 Data-Driven Principles of Plain Language

You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]

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A Round of Applause for the 2023 eHealthcare Award Winners

Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]

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Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?

Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]

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Marketing to Doctors? Here’s Why You Should Drop the Technical Language

Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]

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President of the Katalin Karikó – Drew Weissman Fan Club

An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]

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What You Need to Know About Today’s Patient Experience [WEBINAR]

Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October […]

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Hospital Website Redesigns: How to Prepare for a Major Update

Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]

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The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance

Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]

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Website Analytics for Healthcare: Which Tools Should You Use?

Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]

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How to Use Social Media for Healthcare in 2023: 6 Best Practices

If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]

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LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?

LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]

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