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Content marketing and content strategy with a sometimes healthcare twist.

Stay updated on the latest in content strategy and content marketing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

Don’t Tank Your SEO: Choose the Right Keywords

Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s easy to feel overwhelmed by the suggestions. Do you go with the most popular item, even if it doesn’t quite fit your needs? What if you spot a great match but then realize it only… Read more

8 Financial Services Companies Crushing It on Instagram

Everybody and their cousin (and their friend who’s really into multi-level marketing) has a Facebook page. Which means it’s easy for a brand’s marketing efforts to get drowned out – no matter how good they are. On Instagram, however, engagement rates remain high. One study found the platform had 58 times more engagement than Facebook…. Read more

5 Ways Healthcare Marketing is Like Parenting

Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an entire roll of toilet paper in the bathroom or upending a basket of folded laundry. The saying is true: A parent’s job is never done. Parenting and Healthcare Marketing: More Alike Than You Think I’m… Read more

How to Become a Better Writer in Just 5 Minutes a Day

At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How do we hone our skills, keep our writing sharp and consistently turn out high-quality content? We write – often. We write, we write again, and we write some more. Becoming a strong writer takes commitment…. Read more

Close the Deal: 5 Ways to Craft a Winning Call to Action

Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a challenge. That’s one reason businesses tend to use the same CTA phrases over and over ad nauseum. Buy now! Click here! Subscribe today! Not only do these phrases get old, they’re all about YOU —… Read more