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Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

When Writing Health Information, Page Length Matters

“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the user’s shoes to help determine when to dish out the details and when shorter, carefully crafted pages will do.

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

Posted on August 3, 2020 by in Digital Strategy, Healthcare/ Hospitals

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

Posted on July 27, 2020 by in Digital Strategy

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed real allyship — including Microsoft and Rent the Runway — and how… Read more

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given an opportunity to come together to solve a huge problem. And we did. We integrated once siloed departments. We used clear language to give audiences the information they needed. Leadership began to appreciate the value… Read more

[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19

What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare communicators. That’s one lesson Lauren Smith, manager of marketing communications at UT Health San Antonio, MD Anderson Cancer Center, learned during the COVID-19 pandemic. She also learned the importance of teamwork across a massive health… Read more

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