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Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

How to Create Medical Content for a Diverse Audience: 6 Tips

Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation is no exception. Our content needs to be accessible and helpful for all. It needs to be inclusive healthcare content. Take a second and think of the healthcare content your organization produces. You can probably recall writing… Read more

6 Great Examples of Hospital Annual Reports

Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual… Read more

Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame

Posted on November 16, 2020 by in Aha Media

The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet Hall of Fame Class of 2020. The award will be revealed during the 24th Annual Healthcare Internet Conference, being held virtually November 16-18, 2020. Leibtag is being honored as an Innovative Individual. Leibtag has over… Read more

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

Posted on November 9, 2020 by in Content Marketing, Healthcare/ Hospitals

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people… Read more

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more