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Aha Moments

Welcome to our award-winning blog. Read on for smart tips and fresh ideas that’ll make your healthcare marketing click.

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Aha Moments is a blog by Aha Media Group designed to deliver great ideas and hot tips to healthcare marketers.
Becker's Aha Media Kyruus Webinar March 2025
Content Strategy |

The Digital Front Door Is Shifting. Are You Ready? [VIDEO]

Wide vs. Deep Information Architecture: Which Is Better for Health System Websites? feature image
Content Strategy | Website Content |

Wide vs. Deep Information Architecture: Which Is Better for Health System Websites?

LinkedIn Engagement Strategy for B2B Healthcare blog feature image
B2B Healthcare |

Zero-Click Content: Key to LinkedIn Engagement for B2B Healthcare

Health brands on LinkedIn are seeing low engagement across the board. Learn why it’s happening…
Zero-Click Content on Social Media: The How & Why blog feature image
Social Media |

Social Media Engagement Down? Try This Strategy

Is your brand’s social media reach shrinking? Learn how to add zero-click content to your…
Artificial Intelligence | Content Strategy |

Beyond Text: How Multimedia Boosts AI Search Performance

AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts…
The Future of Search Engine Optimization: Industry Insights blog feature image
Artificial Intelligence | SEO |

The Future of Search in Healthcare Marketing

It’s true in life and in SEO: The only constant is change. The future of…
How AI Is Changing Patient Search Behavior blog featured image
Artificial Intelligence | Content Strategy | SEO |

Search’s New Normal: How AI Changed the Way People Search

Search has changed tremendously over the years. But its biggest transformation is happening right now…
Dayton Children’s commercial screen shot
B2C Healthcare |

Best Hospital Commercials of the Year for 2024

Not all commercials cut through the noise. When one does, we take note. And then…
Creating a sustainable content strategy in healthcare
Content Strategy |

Build a Content Strategy That Lasts Long-Term

How do you build a healthcare content strategy that balances today’s best practices with future-proof…
Content Strategy |

How to Write Physician Bios: 5 Research-Based Tips

Doctor bios are some of the most important pieces of content for patient acquisition. From…
How Patients Choose a Doctor blog feature image
B2C Healthcare | Content Strategy |

How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios

At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So,…
Editorial Calendars for Healthcare (How-To Guide + Template) feature image
Content Strategy |

Editorial Calendars for Healthcare (How-To Guide + Template)

What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats,…
Move Over SEO, GEO Is the New Kid in Town blog feature image
Artificial Intelligence | Content Strategy |

Move Over SEO, GEO Is the New Kid in Town

Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping…
You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing blog feature image
Artificial Intelligence |

You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing

Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare…
Strategic Guide to Repurposing Healthcare Content for Social Media blog feature image
Social Media |

Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)

Think about how many people on your team are responsible for executing your social media…
How to Choose the Right Keywords & Get Better SEO Results blog featured image
SEO |

How to Choose the Right Keywords & Get Better SEO Results

The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas…
Upgrade Your SEO Playbook: How to Win AI Search Traffic blog featured image
Artificial Intelligence | SEO |

Upgrade Your SEO Playbook: How to Win AI Search Traffic

“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve…
Finding the Balance Between SEO & UX in Healthcare blog featured image
Content Strategy |

Finding the Balance Between SEO & UX in Healthcare

Write for the reader — not for Google. As long as you create helpful content for…
Content Findability Tips: How to Get More Eyes on Your Content blog featured image
Content Strategy | SEO |

Content Findability Tips: How to Get More Eyes on Your Content

Hide-and-seek is one of those games you don’t really want to win. No one wants…
Healthcare Content Audits: 10 Frequently Asked Questions blog featured image
Content Strategy |

Healthcare Content Audits: 10 Frequently Asked Questions

We get it. “Audit” is a dirty word to marketers. It feels a lot like…
Case Study: Can AI Write Website Content in Plain Language? blog featured image
Copywriting |

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original…
Website Redesign Coming Up? Start With a Solid RFP blog featured image
Website Content |

Website Redesign RFP Tips (From the Agency That’s Read 100s of Them)

A hospital website redesign is a substantial project. It’s the kind of long-term initiative many…
How to Add Healthcare Video Marketing to Your Strategy blog featured image
Content Strategy |

How to Add Healthcare Video Marketing to Your Strategy

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes,…
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy blog feature image
Content Strategy |

Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy

The year is 1995. You’re sitting in a dark theater when a desk lamp hops…
How Important Is Plain Language in 2024? Hear From Marketing Experts blog featured images
Content Strategy | Copywriting |

How Important Is Plain Language in 2024? Hear From Marketing Experts

2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup,…
10 Data-Driven Principles of Plain Language Writing blog featured image
Plain Language |

10 Data-Driven Principles of Plain Language Writing

You know what plain writing is. You know why using plain language and everyday words…
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients? blog featured image
Artificial Intelligence |

Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?

Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written…
Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image
Copywriting |

Marketing to Doctors? Here’s Why You Should Drop the Technical Language

Clear language is essential to healthcare marketing. It makes health information easier to understand and…
What You Need to Know About Today's Patient Experience [WEBINAR] blog featured image
Content Strategy |

What You Need to Know About Today’s Patient Experience [WEBINAR]

Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum…
Hospital Website Redesigns: How to Prepare for a Major Update blog featured image
Website Content | Website Strategy |

Hospital Website Redesigns: How to Prepare for a Major Update

Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart,…
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