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Content marketing and content strategy with a sometimes healthcare twist.

Stay updated on the latest in content strategy and content marketing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

6 Steps to Blog Writing Magic

Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media blog a few months ago, I was intrigued but skeptical. I didn’t see myself as a blogger. But I’m always trying to hone my craft – so I decided to give it a go. After… Read more

I Love My Pediatrician, But Don’t Love Calling Her: Why the Customer Experience Matters

Our pediatrician is the best. She’s personable, easygoing and terrific with my kids. In fact, the whole nursing staff is fantastic. They make it easy to be a patient. And yet … I dread having to call the health system. While the menu system is OK, it breaks down quickly once I’m on hold, listening… Read more

How to Use Your Facebook Budget

Remember billboards? Some of us aren’t lucky enough to forget. Because our executives are still asking us to buy ad space on them. Sometimes, it seems like Facebook ads are the new billboards: We’re spending money on ads that don’t necessarily help us achieve our goals. A Facebook ad only goes so far. If we… Read more

Chocolate and Community: Content Lessons Courtesy of Willy Wonka

Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but also about good business. Willy Wonka is a creative, entrepreneurial genius. He crafts the most seductive sweets, hides golden tickets to amplify sales and dangles the elusive promise of the Everlasting Gobstopper. The guy is… Read more

What is Conversational Writing? And How to Get It in Your Organization

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more