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Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic

Posted on March 20, 2020 by in Healthcare/ Hospitals

This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19. I woke out of a dead sleep on Wednesday, March 18, to the tinkle of perfume bottles and a sashaying bed. My brain made the connection a few… Read more

3 Tips to Create Inclusive Coronavirus Content

Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups. Compassionate Coronavirus Messaging for High-Risk Groups Public discourse has swung wildly: We went from… Read more

Create Better Content with National Health Holidays

In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank the U.S. Department of Health and Human Services (HHS). They’re the department behind the National Health Observances (NHO) calendar — which is about to become your new favorite tool for creating the editorial calendar of… Read more

Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits

Posted on February 19, 2020 by in Digital Strategy

Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours better. A competitive gap analysis is a deep dive into what your organization and your rival brands are doing right and wrong. And it will show you how to emerge as a leader in your… Read more

3 Ways to Calm Your Audience About Coronavirus

Posted on January 29, 2020 by in Healthcare/ Hospitals

Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According to Google Trends, search interest around the illness continues to grow. Healthcare marketers NEED to be creating content about this disease. It’s not about the search traffic. It’s about being the reassuring voice readers need,… Read more