Blog

Content marketing and content strategy with a sometimes healthcare twist.

With a continuous flow of articles on marketing, you can stay up-to-date on all things content writing. You’ll find tips on content creation, digital strategy, SEO, content strategy and content marketing.

Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits

Posted on February 19, 2020 by in Digital Strategy

Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours better. A competitive gap analysis is a deep dive into what your organization and your rival brands are doing right and wrong. And it will show you how to emerge as a leader in your… Read more

3 Ways to Calm Your Audience About Coronavirus

Posted on January 29, 2020 by in Healthcare/ Hospitals

Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According to Google Trends, search interest around the illness continues to grow. Healthcare marketers NEED to be creating content about this disease. It’s not about the search traffic. It’s about being the reassuring voice readers need,… Read more

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

5 Standout Examples of Writing Patient Stories to Connect With Audiences

“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —… Read more

10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019

The beginning of the year is a great time to look back. I love rereading our content from the previous year to see what topics and healthcare marketing blogs resonated with our audience. Some of our biggest hits delved into hospital social media, physician bios and writing about sensitive healthcare issues. Fortunately, we conducted webinars… Read more