Content Services
Service Line Marketing Content
Your service line marketing content deserves the best possible treatment.
Direct Traffic to Your Services
Service line content should capture searches from Google, compel users to read and turn them into patients. But more often, as a hospital marketer, you’re juggling the flaming swords of doctors, politics, conflicting SEO and market research and a bad find-a-doc database.
We get it.
You need a centralized place to direct traffic to your services. Our team of award-winning writers and editors write custom web content with your audience and strategic goals in mind. We use web writing best practices and make sure the service line content is SEO-fresh, while satisfying your providers with details that matter to them.
Writing Service Line Content
Our mission is to empower people to make the most important decisions of their lives. Readers need empathetic, plain language to turn them into patients. Those words are typically found on a service line page. This is why we’re proud of the thousands of pages of service line content we’ve written.
After thousands of pages, how do we keep service line marketing content fresh?
Each brand has its own story. We capture that narrative by interviewing patients, providers and administrators. Our writers spend time teasing keywords and phrases for what makes sense for each hospital and health system. And we keep refining our approach as the marketplace and web continues to change.
In fact, we prize our content writing process so much that we trademarked it!
Our create™ Process
Our 10-step process for creating content comes from our experience writing service line content. This trademarked process starts with project goals and business objectives. It then moves through SEO research, stakeholder interviews and information architecture (site map) creation before fingers ever hit a keyboard to write.
With the alchemy of search engines in mind and the knowledge of what readers truly want from healthcare content, our writers produce award-winning content that converts your audience into patients.
Want to learn more about our hospital service line marketing successes? Check out our case studies.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
Aurora Health Uses SEO Content to Increase Engagement
See how Aurora Health increased patient engagement with the launch of a new search-optimized website.
%
Increase in User Engagement
Employees
%
Increase in Find-a-Doctor Submits
%
More Time Spent On Page
Lauren Smith
Need Help With Service Line Content?
Intent is crucial in modern day SEO, and it’s especially important for service line pages. Our cheatsheet helps you learn how to get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your service line content while searching online.
You need this SEO cheatsheet for creating service line content.
Our Service Line Writing Clients
Our experienced team has worked on 600+ projects for more than 115 clients. We are proud to deliver hospital service line content to some of the world’s best hospitals, health systems and health companies.
See our full list of healthcare content writing clients.
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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physicians' opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians who are members of Doximity are eligible to vote for the best hospital in a range of specialties. The results impact...
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors' bios? To let a prospective patient know about the physician's credentials? Experience? Personality? Maybe writing doctors' bios is just something you know you should do to fill out the bio page. Do people even read physician...
How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians gives you a pass to pile on the complex medical terms, go heavy on the passive voice and run on your sentences to your heart’s content. After all,...
Service Line Marketing Content That Delivers Results
Are you ready for effective, engaging, quality content that your team doesn’t have to worry about or micromanage?
