Healthcare Blog Writing
Use blogs and articles to create and sustain genuine relationships with your audience.
Blog & Article Writing Packages
Healthcare blog writing is the perfect opportunity to build trust with your audience. Create blogs and articles that readers hunger for, filled with authentic, medically sound information and advice. Develop a reputation as a trusted expert.
These articles only work when you define your target audiences and have a sense of what topics will excite and move them. We plan your blog posts, so they resonate with your customers, resulting in shareable content.
The Goal of a Great Healthcare Blog or Article
A website provides plenty of helpful information for your audience, but it doesn’t always touch upon all the topics that interest them. And that’s where blogging can help. A blog gives you a way to cover a range of relevant, useful and current topics while driving traffic to other parts of the website.
For example, we used blogging to help the National Gaucher Foundation score a 52% increase in organic search traffic. Our team wrote blog content that applied web writing and SEO best practices while empowering followers with new information. Audience interaction was key: Blog topics were often chosen based on online discussions and interactions.
Using the custom content our team created, the National Gaucher Foundation significantly increased engagement with its community. Their website showed a 100% increase in online donations as well as a 252% increase in visitors.
Anytime we write a blog post, we’re thinking about the true goal of great content marketing that answers readers’ questions:
Create content that will draw prospects like bees to a blossoming flower.
Give them the content they crave and, hopefully, engage them further with the exchange of an email address or a follow.
Engage or connect
Continue to engage with them by creating and sending relevant content about your product, service or knowledge base.
Provide useful information focused on your audience. Help solve their problems. Instead of extolling your virtues, you build trust and loyalty.
Aha Media is a critical piece of our blog’s continued success. In the last year, we’ve quadrupled our page traffic, more than doubled our engagement metrics and became one of the main sources for organic traffic to henryford.com overall. I am grateful for the quality of work Aha Media produces. Their work is consistent, and the process is very turnkey. In a time when many things are uncertain and often overly complicated, we appreciate being able to rely on this aspect of our work as a constant.
Content Strategy & Promotions Manager, Henry Ford Health System
Need Help Creating Valuable Content?
Use our handy website content checklist, a content marketing staple. It’ll help you balance SEO, user experience and great storytelling. This resource has been translated into four languages and downloaded more than 10,000 times.
You need this checklist for creating valuable content.
Healthcare Blog Writing for the Best of the Best
Our experienced team has worked on 600+ projects for more than 115 clients. We are proud to deliver quality medical content to some of the world’s best hospitals, health systems, and health tech companies.
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country...
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email Marketing for 2022. I had some great tips and strategies to share with our participants. But I figured the best way to inspire is to start at the end: with...
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be the beginning, not the entire strategy. Creating an entire email marketing strategy can seem overwhelming. So we created...