Making changes to your SEO strategy after AI changed the game? Get a snapshot of your brand’s search performance and a roadmap to show up in all the places that people search.
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That’s the new normal, and it’s going to keep happening. But it doesn’t make your website any less important than it was pre-AI. It just means your content is being used in new ways to answer people’s health questions, build brand authority, and promote your services and products. No need to compete with AI for traffic — instead, partner with it.
By now, you’ve heard the hype around generative engine optimization (GEO) in healthcare. It’s not a complete 180 from what you’ve been doing, but there are new tactics to learn. And some old tactics just became much more important.
You know you need to adjust your healthcare search engine optimization strategy for this new world — but you don’t want to follow the wrong advice and tank your metrics. You’ve found the right strategy partners.
It’s hard to look objectively at the website you see every day. We offer an outside perspective that’s grounded in future-forward healthcare search expertise.
Aha Media Group has lived through all the major search developments — Panda, Helpful Content, and AI Overviews included. No matter what search throws our way, we’re here to help you weather the storm (and every storm after that).
When 2 leading healthcare organizations merged, the new organization’s marketing team faced the task of integrating their websites.
We aren’t the type of auditors who work at the IRS. We’re here to uncover insights that make your team look fantastic. (Because you are.)
Aha Media known for our AI search expertise. Check out our framework to future-proof your web content.
Used to seeing audits that make you think, “OK, now what?” We define the next steps so you can put the audit to use.
We aren’t that kind of healthcare SEO and GEO agency. We build enduring, future-ready strategies.
We’re here to answer your questions, help you decide what’s next, and execute the new strategy with trained web writers.
No babysitting the agency, and no generic reports. We handle scheduling and project management to keep the timeline on track and deliver straightforward next steps you can implement immediately.
First, you’ll meet with your Aha Media account executive and healthcare content strategist to kick off the project and set the timeline.
We audit your website content, check your analytics, interview your stakeholders, and define next steps for each URL.
With your AI search audit and content roadmap in hand, we bring in our editorial team to help execute the strategy.
Here’s what you’ll receive at the end of your healthcare SEO and AI search audit.
See how your brand performs in AI chatbots, AI-powered search features, and good old Google organic results.
We define what to do with each page: rewrite, merge, keep, or sunset. This helps us plan the next phase of work.
Get a clear view of what your new service line or website sitemap will look like, including new pages to add.
Optional, but recommended. See how other brands are showing up online and find the gaps you can capitalize on.
We don’t just deliver a list of to-dos. We help you decide where to start, based on each task’s effort-to-impact ratio.
Still learning about GEO and AI search? It’s never the wrong time. Start here and reach out with any questions.
Today’s searchers don’t fully rely on Google. They also use AI-powered search platforms and features. Generative engine optimization (GEO) in healthcare is an evolving set of tactics that improve your visibility in AI-powered search.
Here’s a list of AI answer engines that can cite your website or surface your content to searchers:
There’s no one-size-fits-all AI search optimization strategy. The right plan for your healthcare org depends on your goals, market, and audience.
The best place to start is by auditing your brand’s performance across the search landscape — especially on the popular platforms and answer engines. Then, we can build a strategy tailored to your needs and goals.
The project timeline depends on the scope of the project (how many URLs we’re auditing) and our familiarity with your brand.
If you’re already an Aha Media client, we can jump into your audit right away. If you’re new to working with us, we’re thrilled to meet you! We’ll do some discovery work first. You’ll know the timeline before we begin, and we’ll handle project management to keep things on schedule.
Technical SEO is its own beast. (And not the kind that knows ballroom dancing and lives in a castle.) We don’t claim to tame it alone, but we know the fundamentals. Our healthcare SEO and AI search audits include technical elements like:
Some teams can and do audit their own websites. If you’re considering this, ask yourself:
Note: It’s hard to distinguish the forest for the trees. Your team may find it challenging to be objective and critique something they’re invested in. This is one of the greatest advantages of working with an outside team.
Many healthcare orgs are still sleeping on the benefits of AI search optimization. This is your time, and we’re your partners.
