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Fractional Marketing Directors

Need strategic direction and hands-on help, but not yet ready for a full-time hire? Partner with a senior healthcare marketing consultant who’s embedded in your team — and backed by ours.

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health companies and hospitals
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years of results
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healthcare experts on team

All-in-one marketing consulting

You’re targeting growth and looking for people who can build and execute your marketing strategy. They need to know healthcare (preferably your vertical), have experience with brands at the stage you’re in today, and be able to implement everything they recommend.

Our partnership was collaborative and seamless. This is attributable to those whom AMG employs — the quality of professionals as people, coupled with their level of expertise, is what makes them exceptional.
Amy Blum, Former Chief Operating Officer
National Gaucher Foundation

You might not need a full agency

If you’re scaling your marketing team, an agency may seem like the right next hire. But first, you need an internal leader who can truly own the marketing function. Someone who can develop your marketing plan or campaign strategies, get the work done, represent your interests, and report on performance to your team.

You need a senior-level jack-of-all-trades marketer with good connections (like an agency of specialized talent at the ready). That’s what we offer.

smiling woman at computer monitor

Meet your growth partners

Our healthcare marketing consultants get to know your brand and build exactly what you need to drive results.

 

  • Fill your pipeline and boost conversions

  • Maximize ROI on your campaigns and content

  • Build brand awareness and recognition

  • Your fractional marketing director manages it all

About Aha Media Group

We’re a top healthcare marketing consulting firm made up of former in-house marketing leaders and an editorial team that’s bar none. After exclusively serving healthcare for 20 years, we don’t just know this industry. We shape it.

 

What we do

  • Marketing strategy consulting
  • Campaign development and execution
  • Performance reporting
  • Vendor sourcing and management
  • Workflow and operational consulting

Why hire a healthcare marketing consultant through Aha Media?

There are bright minds everywhere in healthcare marketing — we’ve met many! But they don’t all have the infrastructure we’ve built. Here’s what you get when you partner with us.

 

  • Pre-vetted consultants

    Work with a healthcare marketing consultant who’s been interviewed, hired, and matched to you by a top trusted team.

  • Backed by industry leaders

    Fractional consultants often work alone. Ours can tap into our leadership team for a second opinion.

  • Expertise in healthcare

    Our fractional marketing directors understand your buyers (or patients), sales cycles, and healthcare lead gen challenges.

  • Access to editorial support

    It takes time to source talent. With us, you’ll have top writers, editors, and project coordinators on speed dial.

Our process

What you can expect when working with our healthcare marketing consultants.

woman using zoom to meet with colleagues
1

Learn your goals

We get to know your brand and what you want to achieve. We’ll join team calls, interview your clients, and dig into the documentation.

top view of workspace and woman working at computer
2

Build the strategy

Depending on what you need, we start working on your marketing plan, campaign strategy, editorial calendar, or internal processes.

young businesswoman working on a computer
3

Execute and optimize

Our consultants get the work over the finish line themselves or by managing your vendors. Then they measure and refine.

Our medical marketing consulting services

We know what you need, and we deliver precisely that.


  • Marketing strategy consulting

    We build data-driven strategies based on your business goals, whether it’s healthcare lead gen, sales, or brand authority building.

  • SEO and AI search advice

    The search landscape is a-changin’. Our consultants will optimize your content for today and help get you ready for tomorrow.

  • Content operations

    Your content strategy isn’t just what you publish — it’s also how. If your systems aren’t serving you, we redesign them.

  • Content writing services

    Optimizing your strategy often requires creating new content. If your needs exceed what one person can deliver, we have a whole team ready to help.

  • Templates and tools

    Personas, journey maps, voice and tone guidelines, style guides … We identify what’s missing in your marketing toolkit and build it.

Frequently asked questions

Want to vet us before you reach out? We like the attention to detail. Here’s some more info.

 

 

Sure. But it might add more to your plate. Someone from your team will need to serve as the agency’s point of contact to answer questions, provide feedback, handle approvals, and make final calls. That person needs to be sufficiently embedded in your team to represent your interests (without bugging you about the minutiae every day). If you don’t already have a marketing leader on your team, a fractional marketing director can do all that.

SEO and GEO consulting are two areas where we excel. We’ve helped health companies and hospitals:

  • Build the strategy for an upcoming website redesign or merger
  • Update their search strategy after AI caused their traffic to drop
  • Rewrite content to optimize performance
  • Rebuild their sitemap for better SEO and user experience
  • Create search-friendly page templates
  • Maximize the features of their CMS

We do it all — across every channel you use, from websites to email marketing to sales content to paid campaigns.

Yes, we’ll design the healthcare marketing consulting engagement around the level of support you need. You can always scale up or down.

We hope so! Long-term engagements are our jam — and they offer our clients the greatest ROI. Many of our client relationships exceed a decade. We’ve supported our longest-term client since 2006, shortly after our founding.

Meet your marketing MVP

Partner with a well-matched healthcare marketing consultant who’s been where you are and knows where to go next.