It takes time to master healthcare copywriting. Our 50+ health writers have put in the reps. Read our guide to copywriting for healthcare and call us in whenever you need a boost.
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You need a lot of content, and it needs to perform — on every channel, in a turbulent search landscape, and now, within agentic experiences.
Healthcare content writing has changed immensely since our founding in 2005. We’ve adapted alongside every industry shake-up to keep creating health content that drives results across the web, print, inboxes, apps, AI platforms, and everywhere else your audience spends time.
Our copywriting results
We write for people, structure for machines, and optimize for results.
We’ve always brought a strong bench of writers, deep industry knowledge, and years of expertise to our projects. But today, healthcare content writing agencies need more than that to deliver results. At Aha Media Group, we constantly upskill to offer what you need in a healthcare content partner.
This means we support you with elements of content that many vendors won’t touch — from answering questions about schema markup to building AI-powered workflows. We also do our own research, build frameworks, and participate in conversations shaping our industry, always sharing what we learn with your team.
Whether you need help with a big project or just your day-to-day work, we have a whole team of experienced healthcare writers ready to jump in.
Let’s talk
Healthcare copywriting and content writing involves creating informative, engaging, and conversion-oriented content for a range of audiences to serve a variety of business goals.
Healthcare copywriters create content for several marketing channels, including websites, social media platforms, email, and print. Audiences include patients, caregivers, referring providers, philanthropists, and community members — sometimes all at once.
The stakes. When someone reads health content, they could be scared, anxious, or making a decision that affects their life. They need accurate, empathetic content, written clearly (no jargon), so they can confidently take the next step in their care.
Aha Media Group has written for more than 225 hospitals, health systems, and B2B healthcare companies since 2005. Read on for our best practices in healthcare content writing.
Your website is your hardest-working marketing channel and your most important content repository in the age of AI. Strong website content helps brands:
Track conversions, organic traffic, keyword positions, domain authority growth, and on-page engagement time.
Looking for web writers? Explore our healthcare website content writing services.
A well-run blog builds the topical authority that makes your website more competitive in search. Healthcare blogs help brands:
Healthcare blog writing best practices
Track keyword positions, traffic, conversions, and sitewide SEO results (since your blogs help optimize your site at large).
Need support? Explore our healthcare blog writing services.
Service line pages are hospital website MVPs — the pages patients land on when they’re closest to making a care decision. Strong service line content helps you:
Track your content’s progress and optimize it regularly. Focus on organic traffic, SERP positions, ranking keywords, engagement time, and conversions.
Need a hand? Check out our service line content writing services.
B2B healthcare sales cycles are long, and purchasing decisions are rarely made by one person. Your content needs to earn trust across a team of stakeholders (who are actively comparing your solution with competitors’). Your content should:
B2B healthcare writing best practices
With an extended sales cycle, how do you know your top- and middle-of-funnel content is working? Beyond SEO metrics, measure signals that demonstrate reader engagement and pipeline health, like returning visitors, on-page engagement time, and email open rates.
Looking for a partner? Learn about our B2B healthcare content writing services.
As one of the few channels you truly own, email is an asset for healthcare marketers. Strong email content helps brands:
Check out the metrics to find areas of improvement. Open rates, click-through rates, conversion rates, unsubscribes, and bounce rates can tell you what you need to know.
We’re here to help. Explore our email writing services.
Social media keeps your brand top of mind and builds brand loyalty, helping you:
It’s hard to tie social media marketing efforts to revenue, but you can still see if your posts are driving results. Pay attention to engagement-focused metrics and referral traffic from your social channels to your website.
Need help? Learn about our social media content writing services.
Patient stories and case studies bring merit to your claims and breathe life into your results. Use this content to:
Track metrics that demonstrate engagement: likes, comments, social shares, and on-page engagement time.
Need support? Explore our patient story and case study writing services.
Long-form content supports long sales cycles, giving buyers the depth they need to build a case internally. This content helps brands:
Attribution can be challenging, but if your long-form content is working, your pipeline will show it. Track changes in converted leads.
Looking for long-form health writers? Read about our ebook and white paper writing services.
Effective healthcare marketing videos start with good scripts. The right scripts help you:
Total views or streams, shares, average drop-off times, and increases in monthly listeners can tell you if your audience enjoys your video content.
Need support? Explore our script writing services.
Annual reports appeal to a range of audiences, including investors, donors, faculty, outside physicians, and patients. You may use an annual report to:
Annual reports aren’t written to drive conversion, but they can still make an impact. Track donations, brand perception, and recruitment metrics after publishing.
Want help? We offer hospital annual report writing services.
Marketing to physicians and scientists helps build your organization’s reputation as a thought leader. This content helps brands:
Medical and science content best practices
Ensure your content is resonating with physicians and scientists. Track increases in physician referrals and engagement metrics for this audience.
We can help. Explore our medical and science writing services.
Print collateral keeps your brand present at every touchpoint in the patient journey. Well-written marketing materials help you:
Ask patients directly whether the material was easy to understand and useful. If not, use those conversations to create something better.
Need support? Explore our marketing collateral writing services.
Reference our healthcare content writing tips and tactics whenever you need them.
