The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Your Healthcare Content Marketing Partner

Real. Relatable. Ready to dive into your biggest healthcare content marketing challenge.

Our Clients

Add your brand to this growing list of healthcare leaders.

Aha Media Group, a healthcare content agency, has worked with Abbott.
Advocate Aurora Health Logo

Hire an Experienced Healthcare Content Marketing Agency

Is your content driving you crazy? You know there’s something off but you can’t quite put your finger on it — leaving your audience disengaged and your team clamoring for customers. Find your “Aha” moment with an agency specializing in custom healthcare content.

Pink Laptop with Aha Media logo

What makes us different?


We know the healthcare industry. Aha Media is a healthcare thought leader with nearly 2 decades of experience and more than 180 clients ranging from B2B to B2C to B2P (business to physician/provider). And we never stop learning. We are passionate about fine-tuning content strategy and translating complex information into straightforward, engaging language.


We’ve got this. Whether you’re a hospital or health system, or in health tech (software, EMR, CMR), pharmaceuticals, med device or insurance, we will absorb your pain points and turn them into your greatest strengths.


Our agency takes the time to understand your business goals, your target audience and how you’re trying to move the marketplace. High-performing content and a robust, customized content strategy will help you fill the funnel and turn prospective customers into brand evangelists.

Related: How to Choose a Healthcare Content Marketing Agency

Jared Dashevsky, MD, MEng

The best part of Aha Media? They don’t ‘dumb down’; they ‘clear up’.

Jared Dashevsky, MD, MEng

Healthcare Huddle

Healthcare Content Support

You have content challenges. We have solutions.
Navigate the complexities of healthcare marketing content with an expert partner.

Content Strategy ❯


A better digital marketing strategy drives more efficient customer acquisition — meaning your job just got easier! As a healthcare marketer, you want audience-centric content that supports your messaging and increases brand engagement. Work with a dedicated project team that delivers healthcare marketing and writing expertise every time.

We’ll generate a robust content strategy to help you:

  • Organize your thinking around your content
  • Inventory and analyze your content — online, print and social media
  • Align your content to your business objectives
  • Manage your content
  • Repurpose your content
  • Define a methodology for creating your content

Ready to build a winning marketing strategy? Learn more. 

Content Writing ❯

Our award-winning healthcare writers and editors help tell your product’s story, clearly and consistently, to the right audience at the right time. Understanding the psychology behind consumer behavior helps us create more effective, conversion-focused content.

We write about healthcare inside every healthcare organization sub-vertical, from providers (including hospitals and healthcare systems) to payers to pharma to med tech — with deep knowledge of each area’s pain points and processes. And we produce all types of content, including:

  • Web copy
  • Blogs
  • Ebooks and whitepapers
  • Podcast and video scripts
  • Email newsletters
  • Social media content
  • Digital marketing copy

Need healthcare writing support? Learn more. 

Content Training ❯

Arm your team with the tools to write compelling, searchable content. We offer content training workshops (half-day and full-day) and social media training. Your writers will learn to break through the digital clutter with standout brand stories told from the customer’s perspective.  And we’ll provide ongoing support as needed.

Your team will walk away with fresh insights and skills in:

  • Audience research
  • Storytelling
  • SEO content
  • Keyword research
  • Usability (UX and content design)
  • Social media writing
  • Content repurposing
  • Healthcare digital marekting ideation

Take your team to the next level. Learn more.

The Case for Audience-Centric Healthcare Content Marketing

Clarity in healthcare marketing is more important than ever. If your healthcare brand isn’t using clear, plain language to connect with its audience, it’s getting left behind. Consumers want empathy, honesty and straight answers from brands, and your content marketing is the place to show it.

Are your goals around patient engagement, reaching new patients, physician marketing and referrals, a go-to-market strategy or increasing your authority in the healthcare sector? It all starts with a content strategy for health that is built on clarity. 

If you want to affect change but need more resources to get it done, that’s where we come in. Our team of strategists, writers and editors will stand behind your groundbreaking healthcare content marketing strategy and back you every step of the way.

Let’s Talk About Your Goals

Strategic Content Marketing for Healthcare: What You Need To Know

In the fast-paced world of healthcare marketing, the pressure is always on. As a healthcare marketer, you’re constantly juggling tasks, aiming to boost your site’s traffic and striving to enhance patient experiences. It’s the relentless pursuit of excellence.

Imagine having a team of seasoned marketers and writers whose expertise in the healthcare industry transforms your challenges into triumphs. It’s not just a dream—it’s a strategic move towards success.

As you navigate the complexities of your content marketing strategy, you’re seeking clear, plain language content that resonates with your audience and delivers results. You need a partner who understands the unique nuances of your field—a team that seamlessly blends into your organization, making your life easier and more productive. 

Our approach is audience-first, deeply rooted in SEO optimization, and showcases our extensive knowledge in healthcare content marketing. We’re not just any healthcare marketing agency; we’re your strategic partner in weaving compelling narratives that engage, inform and inspire action. With our help, your content will reach its intended audience and leave a lasting impact.

From repurposing existing content to crafting innovative strategies that align with your business objectives, our team is ready to elevate your healthcare content marketing to new heights.

Let’s embark on this journey together, transforming your content challenges into opportunities for growth and engagement. Let’s talk about your goals and forge a path to success in healthcare content marketing.

We were looking for a partner that not only specialized in healthcare writing and project management, but also had true expertise in SEO strategy and best practices. Aha Media’s content process was seamless and has elevated the visibility of our website content both regionally and nationally.

Sarah Hetzel

Senior Marketing Manager, Penn Medicine

UCLA health


Case Study

How UCLA Got Real Results With Audience-Centric Content

The UCLA Hospital and Health System, based in Los Angeles, experienced increases across all metrics to their blog and social media channels with a combination of newsjacking, personal patient stories and original blog content.

Read the Case Study


More page views


Rise in submitted stories


Increase in direct traffic


New search engine referrals

Clear Healthcare Content Marketing Services, Delivered

Is content workflow and governance one of your biggest headaches? Consider it solved. Our 10-phase approach to project management ensures all marketing stakeholders are engaged and knowledgeable about project goals, responsibilities and timelines. We’ll help you understand your marketplace and generate the content you need on time.

Before we even get started, you meet with our president and well-known content expert, Ahava Leibtag to help align your needs with our solutions. Once you’re ready to move forward, we move at your pace. By the project’s end, you’ll have content that converts. And what makes our hospital content agency standout? We’ll teach you our process every step of the way.



Information Gathering

First, we get to know your business objectives, target audiences and project needs.

Research And Development

We conduct audience and market research as well as perform extensive SEO research to ensure we’re speaking the same language as your customers.

Setting You Up For Success

By project’s end, you’ll have content that is ready to take the world by storm. You’ll also receive a crash course in content marketing best practices.

Let’s go!

Send a message to us below to learn more about our process.

ahava leibtag of aha media group

Get The Expert Content Help You Need

Understand your performance. Build a strategy. Reach your audience. Fill in the gaps.

Where ever you are in your healthcare content journey, we’re here to help.

Send Ahava a Message


Healthcare Marketing Tips: Making the Most of Campaigns

Want to know a secret? Building effective marketing campaigns is easy with the right strategy. Here are ten practical tips to connect more effectively with potential patients.

  1. Understand Your Audience: It all starts here. Knowing your potential patients is key in healthcare marketing. What are their concerns? What information do they need? Tailoring your content to answer these questions is crucial.
  2. Optimize for Search Engines: But not just for search engines. Yes, make sure your healthcare website is easily found. Yes, use relevant keywords and SEO practices to rank higher in search engine results. But also keep in mind that AI is changing search. Use that to your advantage by focusing on how helpful your content is.
  3. Medical Content That Connects: Create informative and engaging medical content that is easy to understand. Whether it’s blog posts, videos, or infographics, provide value to your audience. This builds trust and positions your healthcare practice as a knowledgeable source.
  4. Use Email Marketing Wisely: Keep in touch with your patients and stakeholders through email marketing. Share updates, health tips, or new services. Make each email meaningful to maintain patient engagement.
  5. Invest in Web Design and Development: A user-friendly healthcare website is a must. Make sure it’s easy to navigate, fast-loading, and mobile-friendly. A good web design can greatly improve patient experience. Don’t forget about content design!
  6. Leverage Paid Advertising: Consider using paid advertising to reach a broader audience. Target your ads to specific demographics to maximize effectiveness. And write them for humans, not the algorithm.
  7. Focus on Patient Engagement: Engaging with your audience through social media or online forums can significantly enhance brand awareness. It shows you care and are available for questions and support.
  8. Collaborate with Healthcare Providers: Partner with your providers for broader reach. Share insights, co-create content or cross-promote services.
  9. Set Clear Marketing Objectives: Define what success looks like for your healthcare business. Whether it’s more website visits, increased patient numbers, or higher engagement rates, having clear goals helps guide your efforts.
  10. Track and Adjust: Continuously monitor the performance of your marketing campaign. Use HIPAA-compliant analytics to understand what works and make adjustments as needed.

Remember, effective healthcare marketing is about connecting with and helping your audience. Keep your strategies patient-focused for the best results.