Our Healthcare Marketing Services

How to choose the best healthcare content marketing agency

We know we aren’t the only team that would love to work with you, and it’s hard to compare multiple marketing firms on paper. Here’s our advice on choosing the right content crew for you.

1. Search for healthcare content experts

Why choose a healthcare-focused agency over an industry-agnostic or full-service firm?

Healthcare content marketing agencies like Aha Media Group:

• Know your world: Healthcare has a steep learning curve, and it’s tiring always having to explain your service lines, terminology, internal politics, and patient needs. Working with an agency that already “gets it” streamlines onboarding so you can dive right into the real work.
• Impress your stakeholders: Writers with medical knowledge make the best use of valuable time with your physicians, scientists, or engineers — skipping over surface-level questions to get to the good stuff.
• Understand compliance: Healthcare digital marketing firms are familiar with regulatory standards and patient data security guidelines.
• Advise from experience: When you’re working on a major content initiative like a hospital website merger or a collection of service line audits, it helps to partner with people who do it every day. We know how these projects go and what stalls them.
• Know the competitive space: It can be tricky to navigate your org’s political dynamics from the inside. We’ve found that ideas sometimes land differently when coming from an outside vendor who can say, “This is what we’re seeing in the competitive landscape.”

It’s nice in theory to work with one agency that does it all or a generalist web vendor with a fancy CMS. But we’ve been called in enough times to resuscitate content to say: If you try this, allot time and budget for rework.

Choose a content marketing agency for healthcare that owns their space, has a track record of results, and collaborates well with your other specialist vendors.

2. Vet the healthcare marketing agencies

Actions speak louder than words, but results carry the most weight. Look for proof of results, expertise, and authority. Check out each firm’s:

• Case studies: What has the agency helped their clients achieve? Are they the same results you’re looking for? Read ours
• Testimonials: Do their reviews signal a partner you’d like to work with and a team that can fit in nicely with yours?
• Client list: Do you see any healthcare orgs like your own? View a list of our clients
• Thought leadership content: Does the agency help advance the healthcare content marketing space with thought leadership and original research? Read our publications and see the topics we love to talk about
• Blog: You can learn a lot about a healthcare marketing agency from the quality of their content. Our blog is our baby — we’ve kept it up to date for more than a decade with insights on top-of-mind issues for healthcare marketers. Check it out
• References: We have a list of clients who’d be happy to tell you about their experience. Just ask!

3. Ask the right questions

Narrow down your options to a short list of healthcare content vendors. Then, schedule interviews and bring all of your questions. Here are a few good ones to ask:

• Process: Do you handle editing? Content strategy? Interview scheduling? Project management? (For Aha Media: Yes to all.)
• Approach: How are you different from other healthcare content agencies? What can we expect when working with you? What steps do you take to preserve quality and drive results?
• Situation-specific experience: Have you done similar work in the past? How did you handle challenges that came up, and what can you recommend for the challenges we’re facing now?
• AI policy: How do you balance innovation and efficiency with data security and quality standards? (Every agency you’re considering should have a documented AI policy by now.)