Attract. Engage. Convert. Retain. Your content can do it all, with the help of patient marketing strategists.
Aha Media Group is a trusted patient acquisition strategy partner for top health systems in the US.
Home What We Do Content Strategy Patient acquisition & retention
Engaging your audience, building authority, converting patients, differentiating your brand … Patient-facing content has many jobs to do (and all at the same time). But so do you and your team.
When the marketing tasks pile up (and the resources … don’t), how can you consistently create content that brings all the results? The secret to efficient and effective patient marketing lies in your strategy.
Where do you start when building patient-centered strategies that align with business goals? How do you create a roadmap that’s not only effective but also feasible to execute every week? And how (and when) do you measure progress?
You don’t have to have all the answers, healthcare marketer. Let’s do this together.
See the results we’ve driven for healthcare brands like yours.
Founded in 2005, we aim to make trustworthy healthcare info easier to find online (and bring visibility to the brands that publish it). To us, this work is about more than marketing to patients — it’s about improving patient outcomes.
We helped KeyStone Center Extended Care Unit (ECU) improve new patient acquisition in just 6 months.
We know the key ingredients of patient-centric content.
Patient-facing content is clear to understand and easy to act on.
We use patient personas and journey maps to clearly define your audience.
Health journeys can be frightening. Empathy comforts patients and builds trust.
Good writing isn’t enough. You need strong visuals and a smooth user experience (UX).
Patient acquisition marketing is just one element of what you do. But we’ll make it our #1 priority — so you can keep all the other balls in the air.
Tell us your goals — big and small — and what’s getting in the way. We’ll get right to work.
Stakeholder interviews, analytics reviews, content audits, sitemap drafting … this is when the magic happens.
When our work here is done, you walk away with patient marketing strategies that are ready to roll.
We cover everything you need to stand out in a competitive healthcare market.
What gets users to click “Request an appointment”? We help you optimize your content (on all channels) for conversion.
Know exactly what patients need from you at each stage of their journey. And deliver it, sans second-guessing.
Your website is important — almost all paths lead here. We audit, streamline, and rewrite where needed to give your site a boost.
Get blogs, emails, web content, and print materials that achieve your patient marketing goals (and ease the burden on your team).
Whether or not you use personas now, after working with us, you’ll never stop talking and thinking about them. (Sorry, and you’re welcome.)
Get the info you need right here.
Patient acquisition strategies are the efforts that bring patients into your content ecosystem and prompt them to convert:
Patient retention is a little different. This work focuses on engaging and improving the experience for current patients and their caregivers. Strategies for patient retention include:
There’s more interest in your providers than there are appointments. We hear you loud and clear. But now is not the time to cut back on your marketing efforts. Now’s the time to maintain a strong brand presence so you can keep patients (and would-be patients) engaged while attracting job seekers who could lighten your load.
Are you hitting a wall with patient acquisition, engagement, or retention — or are you struggling to show the results of your efforts to stakeholders? Those are good reasons to reach out to a patient marketing agency. We happen to know one.
Absolutely — we’re your lobster. We’ve worked with many marketing teams for over a decade, and we’ve supported our longest-standing client since our second year in business, 2006.
Get a practical plan for new patient acquisition (and a step-by-step guide for implementing it).
Let’s talk
Let’s keep talking about patient acquisition strategy. We’ll pop in with insights when we have something to share.
