Healthcare Content Marketing
We’re on a mission to deliver powerful healthcare content to your audience.
Learn more about our services below.
From digital to print, web portal to blog, we create keyword-rich copy that speaks to your audiences and fits into your strategic content initiatives. We follow web writing best practices by always prioritizing plain language and SEO.
Position your brand as the No. 1 choice for with a that includes audits, competitive gap analysis, mapping, editorial toolkits and governance.
Train your writers, communicators and marketers to create award-winning, empathetic, ROI-driving healthcare content. Take part in our virtual training seminars and topic workshops.
Healthcare SEO Cheatsheet
As a healthcare communicator, you think about your patients when you’re writing — but what about when you’re doing SEO research?
When you understand consumer intent and what patients are looking for, you can guide them directly to your content. Our new checklist outlines exactly how to do that.
The Right Writers For Healthcare
Access writers who know how to wrangle confusing medical jargon confusing medical jargon, passive voice and challenging personalities with ease.
Collaborate with writers who know how to craft consumer-friendly content that satisfies you and your stakeholders.
No matter the industry, our content combines plain language with stakeholder insights to deliver search optimized information to the right audiences.
When you need clear healthcare content:
- Build trust
- Build awareness
- Build kindness
- Build community
And turn people into patients.
Increase patient engagement and physician recognition with content created specifically for clinics, providers and private practices.
Elevate your organization’s message and improve patient engagement and satisfaction across your healthcare system with clear, audience-centered content.
Use plain language to provide clear content to your constituents and the public that promotes community safety and regulatory compliance.
Improve access to healthcare by offering user-friendly content that increases utilization and successful health initiatives.
Meet the Team Behind Great Content Strategy
As a , you want audience-centric that supports your messaging and improves . Work with a dedicated project team that delivers and writing expertise every time.
By combining a robust management process with stakeholder interviews, we create award-winning that delivers on your goals for your audience.
Marketing Manager | Content Strategy & Promotions at Henry Ford Health System
Your Content Strategy Resources
Cut through the deluge of content and go right to the source for the resources you need to inform and transform your content marketing strategy. Explore everything you need to know about plain language, healthcare consumerism, physician marketing, and more.
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your audience when searching online. Page 1 of the resource gives you the “what”: a...
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital bill. Hospital price transparency helps consumers learn about the cost of elective services before receiving them. This information is...
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager to catch up on care they had been putting off due to the pandemic. But now that restaurants, in-person barbeques and travel are back, many (way more...
A Personal Connection to Healthcare Content
Ahava Leibtag, Founder and CEO, experienced the failure of writing and strategy knowledge to creating -centric, accessible . This experience was one reason Ahava became an outspoken advocate for plain language, especially in . when diagnosed with a life-threatening illness in 2004. The jargon-filled, convoluted materials she came across drove her to devote her
Today, Ahava has more than 20 years of experience in writing, messaging and . Ahava is an industry-recognized expert and strategist, thought leader, entrepreneur, and author. As a leader in the , Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual in 2020.
She loves ice cream, knows all the words to “Aliens” by heart and is an avid jigsaw puzzler.