Clear Healthcare Content
Connect the dots. Create Aha moments with high-performing content — every single time.
Healthcare Content Marketing
We’re on a mission to deliver powerful healthcare content to your audience.
Learn more about our services below.
Content Writing
From digital to print, web portal to blog, we create keyword-rich copy that speaks to your audiences and fits into your strategic content initiatives. We follow web writing best practices by always prioritizing plain language and SEO.
Content Strategy
Position your brand as the No. 1 choice for with a that includes audits, competitive gap analysis, mapping, editorial toolkits and governance.
Content Training
Train your writers, communicators and marketers to create award-winning, empathetic, ROI-driving healthcare content. Take part in our virtual training seminars and topic workshops.
New Resource:
Healthcare SEO Cheatsheet
As a healthcare communicator, you think about your patients when you’re writing — but what about when you’re doing SEO research?
When you understand consumer intent and what patients are looking for, you can guide them directly to your content. Our new checklist outlines exactly how to do that.
The Right Writers For Healthcare
Access writers who know how to wrangle confusing medical jargon confusing medical jargon, passive voice and challenging personalities with ease.
Collaborate with writers who know how to craft consumer-friendly content that satisfies you and your stakeholders.
No matter the industry, our content combines plain language with stakeholder insights to deliver search optimized information to the right audiences.
When you need clear healthcare content:
- Build trust
- Build awareness
- Build kindness
- Build community
And turn people into patients.
Healthcare Providers
Increase patient engagement and physician recognition with content created specifically for clinics, providers and private practices.
Hospitals
Elevate your organization’s message and improve patient engagement and satisfaction across your healthcare system with clear, audience-centered content.
Government
Use plain language to provide clear content to your constituents and the public that promotes community safety and regulatory compliance.
Healthcare Technology
Improve access to healthcare by offering user-friendly content that increases utilization and successful health initiatives.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
How Penn Medicine Got Skyrocketing Results With Audience-Centric Content
Penn Medicine saw significant increases in traffic to their Heart and Vascular pages because of UX- and SEO-optimized content.
%
New Users
%
Organic Sessions
%
Increase in Traffic
%
Increase in SERP Rankings
Meet the Team Behind Great Content Strategy
As a , you want audience-centric that supports your messaging and improves . Work with a dedicated project team that delivers and writing expertise every time.
By combining a robust management process with stakeholder interviews, we create award-winning that delivers on your goals for your audience.
Brooke Hess
Marketing Manager | Content Strategy & Promotions at Henry Ford Health System
Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your audience when searching online. Page 1 of the resource gives you the “what”: a...
5 Marketing Tips to Help Demystifying Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital bill. Hospital price transparency helps consumers learn about the cost of elective services before receiving them. This information is...
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager to catch up on care they had been putting off due to the pandemic. But now that restaurants, in-person barbeques and travel are back, many (way more...
A Personal Connection to Healthcare Content
Ahava Leibtag, Founder and CEO, experienced the failure of when diagnosed with a life-threatening illness in 2004. The jargon-filled, convoluted materials she came across drove her to devote her writing and strategy knowledge to creating -centric, accessible . This experience was one reason Ahava became an outspoken advocate for plain language, especially in .
Today, Ahava has more than 20 years of experience in writing, messaging and . Ahava is an industry-recognized expert and strategist, thought leader, entrepreneur, and author. As a leader in the , Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual in 2020.
She loves ice cream, knows all the words to “Aliens” by heart and is an avid jigsaw puzzler.
Deliver Better Content To Your Audience
Healthcare marketers, it’s time to provide clear and accurate that helps people lead healthier, happier lives. Let us help.