Clear Healthcare Content
Connect the dots. Create Aha moments with high-performing content — every single time.
Healthcare Content Marketing
We’re on a mission to deliver powerful healthcare content to your audience.
Copywriting
From digital to print, web portal to blog, we create keyword-rich copy that speaks to your audiences and fits into your strategic content initiatives.
Content Strategy
Position your brand as the No. 1 choice for care with strategic content marketing that includes content audits, competitive gap analysis, content mapping, editorial toolkits and content governance.
Content Training
Train your writers and marketing team to create empathetic and valuable healthcare content. Take part in our virtual training seminars and topic workshops.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
How Penn Medicine Got Skyrocketing Results With Audience-Centric Content
Penn Medicine saw significant increases in traffic to their Heart and Vascular pages because of UX- and SEO-optimized content.
%
New Users
%
Organic Sessions
%
Increase in Traffic
%
Increase in SERP Rankings
The Right Writers For Healthcare
Choose a content team that wrangles confusing medical jargon, passive voice and challenging personalities with ease.
Collaborate with writers who know how to craft consumer-friendly content that satisfies you and your stakeholders.
Healthcare Providers
Increase patient engagement and physician recognition with content created specifically for clinics, providers and private practices.
Hospitals
Elevate your organization’s message and support patients across your healthcare system with clear, patient-centered content.
Government
Provide clear content to your constituents and the public that promotes community safety and regulatory compliance.
Healthcare Technology
Improve access to healthcare by offering user-friendly content that increases utilization and successful health initiatives.
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Brooke Hess
Marketing Manager | Content Strategy & Promotions at Henry Ford Health System
Meet the Team Behind Great Content Strategy
Get audience-centric content that supports your messaging and improves people’s lives. Work with a dedicated project team that delivers digital writing expertise every time.
By combining a robust content management process with stakeholder interviews, we create content that delivers on your marketing goals for your audience.
A Personal Connection to Healthcare Content
Ahava Leibtag, Founder and CEO, experienced the failure of content when diagnosed with a life-threatening illness in 2004. The jargon-filled, convoluted materials she came across drove her to devote her content writing and strategy knowledge to creating patient-centric, accessible healthcare content.
Today, Ahava has more than 20 years of experience in writing, messaging and marketing. Ahava is an industry-recognized content expert and strategist, thought leader, entrepreneur, and author. She also loves ice cream, knows all the words to “Aliens” by heart and is an avid jigsaw puzzler.
Book Ahava for Your Next Event
20 years of in-the-trenches experience means Ahava is an incomparable event and conference speaker. Bring her memorable tales and relatable stories to your next event.
Virtual Conference
Future Forward: Healthcare Content Trends for 2021 and Beyond
Tuesday, May 4, 2021 (9:30 a.m. – 1:30 p.m. EST)
Join Future Forward, a virtual healthcare content conference for content professionals in the private and public sectors seeking tactics and best practices. This is not a strategy conference. You won’t hear big sky goals from our speakers. We’re focusing on data, tactics and must-do’s.
For 4 not-boring hours, expect to learn more about:
- What content creators need to prioritize post-pandemic
- Patient- and consumer-focused language
- User-centered content design
- Search engine optimization and search engine marketing best practices
- How to use search to build a content strategy around content gaps
Resources
Your Content Strategy Resources
Cut through the deluge of content and go right to the source for the resources you need to inform and transform your content marketing strategy. View All Resources
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents in a Pew Research study said they would “likely opt out” of receiving the vaccine. Empower your audience with knowledge and...
How to Ramp Up Your Telehealth Marketing Efforts
During the last week of March 2020, telehealth visits increased by 154% compared with the same timeframe in 2019. Hospitals and health systems are relying on telemedicine more than ever before — because now, patients expect it. But simply offering virtual visits is...
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority.covid-19 plain language Right now, we need to use the clearest language possible to help people make the right decisions for their health....
Deliver Better Content To Your Audience
Provide clear and accurate content that helps people lead healthier, happier lives.