Drive a steady stream of patient referrals with effective and efficient physician marketing strategies.
Position your health system as the #1 choice for referring providers and their patients.
Home What We Do Content Strategy Physician Marketing
Today’s patients have a lot of choices and factors to consider when looking for care: Does this doctor accept my insurance? Are they close to home? Are they qualified? How soon can I get in for an appointment? Will I like them?
Often, patients choose the physician with a raving review from their trusted PCP. It’s easier than wrestling with their insurance directory, calling providers to check availability, and waiting on hold (sometimes for hours). Not all patient journeys start with a Google search — many begin with a provider referral. This is where physician referral marketing comes into play.
Effective physician marketing is different from marketing to patients — but not in the way most people think. There’s a misconception that physicians want marketing materials that “sound smart” and are peppered with jargon and statistics. In reality, busy physicians need content that’s easy to read and compelling to act on. (We know this from years of experience and original research.)
Aha Media Group understands how to engage providers through content marketing. We help health systems build marketing strategies for doctor engagement — without overextending your team or marketing budget.
You work hard, hospital marketer. You deserve to reap all the benefits from physician relationship marketing. We make sure you do.
Aha Media Group is the go-to physician marketing agency for leading health systems. We’ve written for over half of the top 20 U.S. News & World Report Honor Roll Hospitals, so you can trust us with your physician marketing strategy.
Learn how Aha Media brought more visibility to an academic medical center’s physician-facing content.
Providers open the door with a referral, but you ultimately need to win over patients, too. We write content that resonates with both audiences.
Doctors prefer clear, understandable content. Our research proves it.
We interview your physicians to get the insights that interest your audience.
Our content positions your hospital and physicians as industry leaders.
There’s a reason you’re marketing to doctors: for referrals. We drive the results you need.
Our claim to fame? Seamless project management and attention to detail. When we say “done-for-you,” we really mean it.
Meet with your Aha Media account manager to share your physician engagement goals and start talking strategy.
We’ll take it from here. Our team schedules interviews with your stakeholders, reviews your assets, and gets to work.
You walk away with a clear roadmap for physician engagement — and support to execute it, if needed.
We focus on what you need to drive provider referrals.
We get to the core of what your audience wants, from information needs to preferred channels and content types. No more second-guessing.
When physicians (and their patients) click through to your website, they need to like what they see. We optimize it for conversion.
Physician-facing blogs, emails, white papers, social posts, podcast scripts … We’re well-versed in all the forms of content you need.
Thought leadership content should start in the brains of thought leaders — your physicians. We capture their unique insights in our work.
We take your writing to the finish line, every time. Our editors ensure your content is hot and ready (to publish).
Don’t see your question answered? Reach out for more info.
Effective physician-to-physician marketing is about more than creating content that drives referrals. We know the pressure you’re under to build your health system’s reputation, give your brand a competitive edge, and demonstrate that your marketing efforts are working.
These are the reasons we focus on strategy (and not just content writing). We help you maximize your resources and achieve the results you’re after.
The sky’s the limit. Our writers have experience with:
We focus on projects that allow us to make a real impact on your marketing ROI. We’re ideal partners for larger content initiatives, strategic projects, and long-term engagements.
Not sure whether you need the kind of support we offer? Let’s talk about it. We’ll let you know if we’re the right team for your needs right now.
When their patients need specialized care, be the first health system they think of.
Let’s talk
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