When you’re constantly jumping between marketing channels and pieces of content, you’re bound to get whiplash. A cohesive content strategy helps you bring it all under control.
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Website. Email. Blog. Social. Video. Thought leadership. Patient education. Print marketing.
Without a cohesive content strategy across all your channels, you can only juggle all the things for so long. Eventually, you’re going to drop the ball (or a few of them). It isn’t your fault — you just need a stronger content strategy.
How do you invest extra time and brain space toward content strategy development, when it’s tough enough keeping up with your content calendar? And how do you get ahead on content creation when your current strategy — or lack thereof — has you running on a hamster wheel?
Talk about a vicious cycle. Let’s put an end to it.
Whether it’s underperforming content or an overwhelmed team, stop the problem at the source: the strategy. You can achieve more, faster, with a well-laid plan for integrated healthcare marketing.
It might feel a little uncomfortable having outsiders look at your content strategy. (Your marketing plan is your baby — we understand.) We aren’t here to critique your parenting. We’re here to recognize your wins, identify your opportunities, and make the hard work a little easier.
A new strategy, new content, and an editorial toolkit turned Henry Ford Health’s underperforming microsite into a successful blog.
Our approach in 3 words: Intentional. Genuine. Pragmatic.
Our recommendations aren’t random. They’re aligned with your business objectives.
One brand, one voice, one strategy. Across all your marketing channels.
Effective omnichannel marketing in healthcare requires a bird’s-eye view.
Need new content pillars? Personas? Journey maps? Just ask!
Worried our content marketing strategy services will be invasive or distracting? Worry not. We work in the background and handle our own so you can keep your content ship cruising, full steam ahead.
What’s ailing your content? A candid conversation with your Aha Media account manager guides our approach.
Qualitative content audits … stakeholder interviews … channel audits … SEO analysis … competitive gap analysis … here’s where we roll up our sleeves.
Soon, we share our findings in a live presentation. Get a custom report with actionable recommendations and strategic next steps.
Here’s how we can help.
This work is about more than improving your content. It’s about building a seamless user journey and cohesive messaging across channels.
What works on one channel won’t necessarily work on another. We build successful strategies that are tailored to your channels and audiences.
It might be time to get reacquainted with your audience. Let’s get to know them better and identify what they need from you.
Get a roadmap to increasing traffic, search rankings, and domain authority. We offer SEO audits and competitive analyses to give you an edge in search.
Working from an out-of-date hospital style guide? Seeing inconsistencies in voice? Let’s update your documentation — or create a first edition.
More of what you need to know about our content strategy services.
That’s up to what your brand needs. We’ve partnered with hospitals and healthcare brands to:
We can look at each of your content marketing channels to provide insights about content quality, cohesion, and efficacy across your ecosystem. We can also zoom in on certain channels to provide channel-specific findings, opportunities, and recommendations.
You don’t have to come into this knowing what you need. We’ll figure that out together.
Of course. You can either hand our report and recommendations to your internal writers or expand our project scope to include content writing. We’re here to help as an extension of your team — not to push services you don’t need.
Great question. You don’t want to work with strategists who copy and paste the same recommendations and just switch out the brand name. You want a custom strategy for your brand and business objectives.
In our reports, you can expect to see input from your stakeholders (anonymized, of course), screenshots of your data, deep insights about your competitors, and examples from your content. Our reports are thorough — sometimes reaching 200 pages — but targeted. We only include specific information you need to meet your business goals.
These terms are easy to mix up. Here’s what to know.
What it covers:
The focus:
At Aha Media, our content strategy recommendations cover both a seamless experience for your audience and user engagement.
If your content strategy isn’t pulling its weight, it’s dragging your team down. We can help.
Let’s talk
You’ve made it this far. It’s time we make it official – let’s keep in touch (in your inbox).
