Senior Healthcare Experts Launch HealthStack Partners

Bridging the gap between content and technology 

A new marketing technology company has entered the healthcare marketing space with a straightforward promise: Cut through the noise and actually fix the problems health systems have been wrestling with for years.

HealthStack Partners launched as an independent, senior-led firm built to ease friction in the healthcare digital experience. Founded by a team of seasoned healthcare marketing and technology specialists, the firm is on a mission to restore collaboration and accountability to an industry that has seen too little of both.

The real cost of a disconnected martech stack

Healthcare marketers are under pressure from every direction: Budgets are tightening, vendor promises are inflating, and experienced talent has quietly exited the industry in droves. There’s a lot of “shiny object syndrome” — organizations chasing the next platform or tool before the last one has been properly implemented.

The deeper issue is what HealthStack calls “disconnected piping.” Health systems are running on martech stacks where systems don’t talk to each other, making accurate reporting nearly impossible and leaving marketing teams flying blind. It’s a frustrating (and expensive) place to be.

A leaner model built for real work

HealthStack Partners was designed to solve these problems, without the overhead of a large agency or the obligation of an annual contract. The firm focuses on:

• Website redesigns: UX modernization, CMS/DXP migrations, and patient experience improvements
• Managed services: Ongoing support, incremental design, maintenance, and continuous optimization
• Platform integrations: EHR, CRM, API, and martech integrations that connect your digital ecosystem
• Schema & search: Schema, taxonomy, structured data, and AI search optimization to improve findability
• Martech platforms: Implementation and optimization of leading CMS and martech platforms

The experts behind HealthStack Partners

HealthStack Partners was built by people who have been doing this work at the highest levels for a long time.

• Tom Brand, co-founder and partner, spent more than 2 decades leading digital initiatives for health systems nationwide, including founding AVID Design and later leading Merge, where he oversaw projects for more than 150 health systems.
• Ahava Leibtag is the founder and CEO of Aha Media Group and an inductee into the Healthcare Internet Hall of Fame. She co-founded HealthStack Partners to connect Aha Media’s content expertise with the technology infrastructure that health systems need to support it.
• Tim Voyles is the team’s technology architect, bringing deep expertise in CMS/DXP, CRM, EHR, and interoperability frameworks — and the technical fluency to make complex integrations work in the real world.

What this means for Aha Media Group clients

For our clients, the HealthStack partnership fills a critical gap. Aha Media has long been the go-to partner for health systems undertaking major content overhauls — but content doesn’t live in a vacuum. It lives inside CMSs, CRMs, and marketing automation platforms that need to be properly configured to do their jobs.

Ahava Leibtag helped form HealthStack Partners to provide our clients with the technology expertise their projects require. Together, the 2 firms can now connect the dots between content, data, and technology — because the future of search doesn’t reward great content or a great tech stack. It rewards organizations that have both.