Is your brand showing up in all the places people search? Maximize your visibility on AI-powered (and traditional) search platforms.
Make sure you’re showing up in today’s search.
Home What We Do SEO AI Search Visibility Report: Adapt Your Search Strategy
SEO used to be about showing up on search engines and adapting to an (ever-changing) list of rules. In 2024, it became even more complicated.
AI is transforming how people search for answers, find brands, and seek care online. AI-powered search platforms like ChatGPT, AI Overviews, Perplexity, and SearchGPT are cutting into Google’s market share — and your traffic. The fuss over AI isn’t a phase; it’s the new state of marketing.
Search has evolved, and optimization strategies must follow suit. With the increasing adoption of AI search tools and features, it’s time to add generative engine optimization (GEO) — aka, AI search engine optimization — to your skill set. We’ll help you build your strategy.
Designed for forward-thinking healthcare brands, our AI Search Visibility Report examines how your brand is showing up on AI Overviews, AI chatbots, traditional search engines, and search engine features (like People Also Ask) — and uncovers how you can improve your visibility across the board.
What’s the point of AI search optimization? GEO improves traffic, conversions, and brand reputation.
Get a clear picture of your search visibility and a strategic roadmap for showing up in the right places.
How does your brand appear in AI Overviews, AI chatbots, SERP features, and good old Google? We’ll investigate and report.
See how your SEO and GEO results compare with competitors — and pull back the curtain to find opportunities and inspiration.
Get tailored, actionable recommendations to optimize your search strategy, site structure, and content for today’s search landscape.
Does your content follow SEO and GEO best practices? Which pages are crushing it? Where are your content gaps? Stay tuned.
Ask questions and create a plan of attack with your Aha Media content strategist. We’re here to ensure you gain value from your audit and can implement recommendations with ease.
GEO and SEO aren’t all that different in spirit. Our approach remains the same: audience-centric, no-nonsense, and quick to adapt.
Audience over algorithms. This work means nothing unless your content resonates.
You can find tips, tricks, and shortcuts anywhere. We build custom, enduring strategies.
Our goal extends beyond search visibility — this is about relevance and reputation.
We stay ahead of the marketing curve, and keep you informed when it’s time to adapt.
No clipboards, judgment, or generic reports. We bring curious minds and a collaborative environment to deliver custom, actionable recommendations.
Your audit kicks off with a call with your Aha Media account manager, who keeps the project on track and aligned with your goals.
Your appointed content strategist reviews your metrics, analyzes your content, and identifies opportunities and challenges.
Your report comes packed with custom insights, competitive opportunities, strategic recommendations, and action steps.
Aha Media Group was founded in 2005, and digital marketing has changed a lot since then. What hasn’t changed? Our commitment to offering clients strategic and tactical support for the latest advancements in our field.
Still learning about GEO and AI search? It’s never the wrong time. Start here and reach out with any questions.
Today’s searchers don’t fully rely on Google’s organic results to answer their questions. Sometimes, they seek answers from AI-driven platforms or features.
Generative engine optimization (GEO) is an evolving set of strategies and tactics for improving your website’s visibility in these AI-powered searches.
Here’s a list of AI-powered answer platforms to consider when optimizing your website:
You might have noticed a dip in website traffic after Google’s AI Overviews launched and AI platforms like ChatGPT gained popularity. Since users enjoy not having to click through to websites to get answers, zero-click searches are on the rise.
So why worry about SEO for AI search tools, when these platforms are stealing your traffic? Many of these generative search engines cite their sources, offering you a source of referral traffic (which you can track through Google Analytics). In other words, you can gain back some of that “stolen traffic.”
Plus, your brand’s appearance in AI search engines impacts your authority and relevance — in the eyes of algorithms and your audience. The more places your brand shows up, the better.
You’re in the right place. As with SEO, there’s no one-size-fits-all AI search optimization strategy. Your keywords, tactics, and content needs depend on your goals, market, and audience.
The best place to start is with an audit of your current visibility across the search landscape. Then, you (or we) can build a targeted search strategy tailored to your marketing needs and business goals.
This audit results in a custom report of findings, recommendations, and next steps. You’ll have what you need to capture quick wins and work on longer-term opportunities. Our strategists, writers, and editors are also here to help if you need to boost your content production power.
AI search is far from the last “next big thing” in marketing. Whenever we sniff out something new, we let our subscribers know about it. Join the list.
