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AI Policy

Policy: AI in Healthcare Marketing

At Aha Media Group, we embrace artificial intelligence (AI) as a tool that enhances our processes. AI is everywhere, from SEO and social algorithms to tools like spellcheck and Grammarly that fine-tune our writing. New AI technologies, especially post-November 2022, have introduced content-creation tools like Jasper and ChatGPT. These technologies have shifted AI from a supportive role to a more central one in content development.

While these advancements offer benefits, such as efficiency and innovation, they also present challenges. Without careful oversight, AI could:

  • Compromise data privacy
  • Inadvertently replicate biases
  • Infringe on copyright
  • Produce content that lacks empathy and helpfulness
  • Provide completely fabricated information (aka hallucinate)
  • These concerns have led us to draft a policy ensuring our AI use aligns with our commitment to originality, quality and ethical standards.

Our approach is clear: We will use AI to aid in research, brainstorming, outlining and analyzing, but from the first draft to the final deliverable, human creativity and oversight will always be involved. This policy reflects our dedication to leveraging AI responsibly, ensuring our product remains human-centric and trustworthy.

In the following sections, we outline how we ensure legal compliance, data privacy and the ethical use of AI.

Regulatory Standards

We follow data privacy, intellectual property and consumer protection laws to ensure our AI usage is legally compliant. Our commitment to compliance helps us steer clear of legal issues and penalties, safeguarding our reputation and operations. We stay informed about evolving legal standards related to AI to ensure our practices remain up to date.

Data Privacy

We prioritize data privacy at Aha Media Group with stringent protocols for handling information. Our policy prohibits uploading proprietary data to open AI systems like non-team versions of OpenAI to prevent unauthorized training on sensitive content. This approach ensures security and confidentiality for our clients and employees, reinforcing our commitment to privacy.

Bias Reviews and Fact-Check Audits

We regularly audit our content for bias and factualness. This practice ensures our content is fair and accurate. Our goal is to prevent discrimination and misinformation. Our reviews help us create content that helps people make the most important decisions of their lives.

Ethical Use of AI

At Aha Media Group, we recognize AI as a tool to support, not replace, human creativity. Our ethical use of AI ensures it complements our work, aligns with our values and maintains our integrity. We use AI responsibly across all content creation phases, guided by clear ethical standards.

AI’s Role at Aha Media Group

In our content creation process, AI-assisted tools enhance efficiency and creativity. Our team uses AI for:

  • Brainstorming: AI tools contribute to collaborative brainstorming sessions, offering new perspectives for our consideration.
  • Editing and reviewing: AI aids in refining grammar, style and clarity. Human editors always have the final review to ensure accuracy, tone and engagement.
  • Ideation: We leverage AI to get “unstuck” and generate new ideas. AI can also help us identify themes to spark creativity.
  • Monotonous tasks: AI can handle large amounts of data and “busy work” tasks like sorting, grouping or cleaning data. Using AI in this way saves our team time, which they can better use on creative projects.
  • Outlining: AI assists in structuring content effectively, ensuring logical flow and coherence.
  • Research: AI helps us gather relevant data and insights to inform our content.
  • Summarization: We use AI to recap complex information into concise summaries.
    Human creation and oversight are paramount in our workflow. Our writers and strategists create each deliverable. Our team thoroughly edits and reviews these deliverables to ensure they meet Aha Media Group’s standards of quality and authenticity. We run plagiarism and AI detection checks to ensure originality. We verify sources and cross-check our work as a team.

Approved Tools and Training

We maintain an internal document of approved AI tools and how we can use them. This list is a living document. As we test and approve tools, we add them. As tools evolve and no longer meet our standards, we remove them.

Our team attends quarterly trainings on content marketing topics, including AI’s impact and how to use approved tools in their workflow.

Regular Policy Review

We routinely update our AI policy to keep pace with the rapid advancements in AI technology and changing regulations. Incorporating feedback from our team and clients is crucial, ensuring our practices remain effective and aligned with our stakeholders’ needs. This commitment to continuous improvement reflects our dedication to excellence in content marketing.

In the spirit of transparency: This policy was outlined and reviewed with the assistance of ChatGPT-4 Teams.