Areas of Expertise
B2B Healthcare Content Marketing
The healthcare sector is different. So are our writers.
Drive Audience Engagement With Compelling Medical Content Writing
B2B healthcare marketing is challenging. You have to create engagement within complex specialties and highly regulated industries for healthcare professionals, decision-makers, subject matter experts and those who influence their buying decisions. You need factual content that ranks on SERPs, connects with your audience and enables sales. Basically, you need it all.
You need a healthcare marketing agency partner that can navigate your field’s nuances and create copy that drives the sale. With B2B healthcare content done right, audiences will see you as a valuable resource, building credibility and loyalty. Establishing trust is one of the best ways your marketing strategy can simultaneously earn new business and nurture long-term customer relationships.
Our Healthcare B2B Clients
Building an Effective B2B Healthcare Marketing Funnel
Today’s healthcare B2B audiences have access to more information than ever before, and healthcare marketers have to manage even more touch points — digital and otherwise. What makes your brand an authority in the healthcare industry? Are your marketing efforts hitting the mark? Why should your B2B healthcare audience choose you over a competitor?
Give your target audience a reason to pay attention to your brand – and stay engaged over time. With B2B healthcare content done right, audiences will see you as a valuable resource, building credibility and loyalty. Establishing trust is one of the best ways your marketing strategy can simultaneously earn new business and long-term customer relationships.
Here’s what you can expect from our healthcare marketing agency for your content writing project:
Broad, deep experience in healthcare and digital marketing
When you partner with our content marketing agency, you tap into almost two decades of experience in healthcare writing and medical content strategy. We speak your experts’ language and transform it into healthcare content marketing that drives your audience to interact with your brand.
B2B marketing crafted to drive decisions
Your audience has multiple touch points. Understanding where, why and when they consume your content will change your content strategy and create the results you need.
Strategic marketing efforts
As a healthcare marketing agency, our promise to you is to never stop learning. Curiosity informs your entire project, from gleaning stakeholder insights to uncovering game-changing SEO data. The result: fresh, targeted web and social media content that speaks to what your target audience cares about most.
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance are two of the biggest challenges faced by healthcare marketers and content strategists. Using our create™ process, everyone on your healthcare company‘s marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.
Award-Winning Content for B2B Healthcare Organizations
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
How UCLA Got Real Results With Audience-Centric Content
The UCLA Hospital and Health System, based in Los Angeles, experienced increases across all metrics to their blog and social media channels with a combination of newsjacking, personal patient stories and original blog content.
%
More page views
%
Rise in submitted stories
%
Increase in direct traffic
%
New search engine referrals
Healthcare Content Products and Services
Create custom content experiences.
Content Writing
Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.
Content Strategy
Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.
Content Training
Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.
Building relationships and servant leadership are key components of each client engagement we have. So it is critical to align with partners who invest in strengthening both at the highest level. This is why we continue to choose Aha Media Group. Ahava brings the experience, expertise and energy to produce best-in-class healthcare content strategies for several of our clients across the country. I couldn’t be more proud to have them as an extension of our team.
Brandon Scott
Vice President of Digital, Ten Adams
Hire an Experienced Healthcare Content Marketing Agency
Whether you need content for a promotional campaign, a go-to-market strategy or a full rewrite for a website redesign, you need a partner who gets it. We’ve worked with over 200 B2B and B2C healthcare companies, giving us insight into your needs and your audience’s needs.
Our team applies industry expertise in hospitals, healthcare systems, health tech, med device, pharma, payers, government and public health to produce content strategy and writing that supports your marketing plan . We’ve worked on projects of all sizes — from massive website redesigns to service line-specific rewrites, to smaller, short-term campaigns.
Hire an agency with expertise in B2B healthcare content that hits the ground running.
Frequently Asked Questions
What are the most effective content types and channels for reaching healthcare professionals and decision-makers?
A mix of thought leadership articles, detailed case studies, and insightful webinars work best for engaging healthcare professionals. We leverage platforms like LinkedIn for their professional focus and industry-specific publications to ensure our content reaches the right audience.
How do you ensure content is engaging and complies with industry regulations?
Our team combines creativity with compliance by staying ahead of the latest regulatory updates and integrating them seamlessly into our content. We focus on making complex information accessible and engaging by using clear language and compelling narratives that respect both legal constraints and the audience’s needs.
What strategies can be used to improve lead generation and nurture leads in a complex B2B sales cycle?
To nurture leads in the B2B healthcare space, Aha Media prioritizes educational content that addresses specific industry pain points, supported by a campaign that delivers timely, relevant information. By aligning content with the buyer’s journey, we help move prospects from awareness to decision, employing your analytics to refine strategies and improve engagement continuously.
How can content marketing influence the reputation and credibility of a B2B healthcare brand?
Strategic content marketing establishes your brand as a thought leader and trusted resource in the B2B healthcare market. At Aha Media, we focus on producing authoritative, evidence-based content that educates and resonates with key stakeholders, enhancing your brand’s credibility and fostering trust.
Editorial Calendars for Healthcare (How-To Guide + Template)
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an...
Move Over SEO, GEO Is the New Kid in Town
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city,...
You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe...
Sign Up for Our Newsletter
Join hundreds of other marketers and content strategists in getting healthcare , best practices and insights delivered straight to your inbox.
Partner With an Award-Winning Healthcare Marketing Firm
With the right , you can get your audience to take action. It all starts with clear, effective content that helps them take control of their .