Areas of Expertise
B2B Healthcare Content Marketing
Your business is different. So are our writers.
Drive Audience Engagement With Compelling Medical Content Writing
B2B healthcare content is challenging. You have to create engagement within complex specialties and highly regulated industries for decision-makers, subject matter experts and those who influence their buying decisions. You need factual content that ranks on SERPs, connects with your audience and enables sales. Basically, you need it all.
You need a healthcare agency partner that can navigate your field’s nuances and create copy that drives the sale. With B2B healthcare content done right, audiences will see you as a valuable resource, building credibility and loyalty. Establishing trust is one of the best ways your brand strategy can simultaneously earn new business and nurture long-term customer relationships.
Building an Effective B2B Healthcare Marketing Funnel
Today’s healthcare B2B audiences have access to more information than ever before, and marketers have to manage even more touch points — digital and otherwise. What makes your an authority in the ? Are your hitting the mark? Why should your B2B audience choose you over a competitor?
Give your a reason to pay attention to your – and stay engaged over time. With B2B healthcare content done right, audiences will see you as a valuable resource, building credibility and loyalty. Establishing trust is one of the best ways your can simultaneously earn new business and long-term customer relationships.
Here’s what you can expect from our for your content writing project:
Broad, deep experience in healthcare marketing
When you partner with our content , you tap into almost two decades of experience in and medical content strategy. We speak your experts’ language and transform it into that drives your audience to interact with your .
Content crafted to drive decisions
Your audience has multiple touch points. Understanding where, why and when they consume your content will change your content strategy and create the results you need.
Strategic marketing efforts
As a , our promise to you is to never stop learning. Curiosity informs your entire project, from gleaning stakeholder insights to uncovering game-changing SEO data. The result: fresh, targeted web and content that speaks to what your cares about most.
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance are two of the biggest challenges faced by marketing directors and content strategists. Using our create™ process, everyone on your healthcare company‘s marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.
Award-Winning Content for B2B Healthcare Organizations
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
How UCLA Got Real Results With Audience-Centric Content
The UCLA Hospital and Health System, based in Los Angeles, experienced increases across all metrics to their blog and social media channels with a combination of newsjacking, personal patient stories and original blog content.
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More page views
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Rise in submitted stories
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Increase in direct traffic
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New search engine referrals
Healthcare Content Products and Services
Create custom content experiences.
Content Writing
Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.
Content Strategy
Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.
Content Training
Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.
Brandon Scott
Vice President of Digital, Ten Adams
Hire an Experienced Healthcare Content Marketing Agency
Whether you need content for a promotional campaign, a go-to-market strategy or a full rewrite for a website redesign, you need a partner who gets it. We’ve worked with over 200 B2B and B2C healthcare companies, giving us insight into your needs and your audience’s needs.
Our team applies in hospitals, healthcare systems, health tech, med device, pharma, payers, government and public to produce content strategy and writing that supports your . We’ve worked on projects of all sizes — from massive website redesigns to service line-specific rewrites, to smaller, short-term campaigns.
Hire an with in B2B healthcare content that hits the ground running.
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Partner With an Award-Winning Healthcare Marketing Firm
With the right , you can get your audience to take action. It all starts with clear, effective content that helps them take control of their .