Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged.
Their opening says it all- “Let’s talk total health. Whether you’re looking to try out a new recipe, read care stories or find new ways to live well, we’ve got you covered.” The blog is called “Share” because it shares “views, news and moves” in the healthcare space.
Sorted by most viewed and categories, this blog is easy to navigate. The blogs are posted a few times a week maintaining a fresh feed of content. There are a lot of helpful tips like:
This blog touches on some great topics like managing multiple prescriptions and resources for caregivers. It has a weekly Friday post called “Friday Funnies” with a taste of some humor. It also has an Answers tab providing a forum to ask any questions you may have.
This insurance blog’s top navigation menu is pretty simple. The drop down menu from the 4 colored options (facts, advice, tools and you) allows you to find posts appealing to your demographic and interests. The posts are informative, and cover topics from Top Five Year-end Health Insurance Tips to whether you should be wearing Sunscreen or Sunblock?
The layout of this insurance blog is very modern and clean cut. The topic choices are also really interesting- 9 Inspirational Quotes that Will Motivate You to Tackle Your Chronic Illness and Times Having a Disease Can Actually Be Funny. Creating categories for the blog posts would make it easier for users to find topics that might be of interest.
Do you have favorite insurance blogs you follow? Do you think insurance providers should even have blogs? And how can they measure the effectiveness of their content? Let us know in the comments below.
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