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Author: Ahava Leibtag

Best Hospital Commercials of 2025

Looking for fresh ideas for a healthcare advertising campaign? Watch the best hospital commercials of 2025 (and the 4 previous years).

Structured Content & Schema Markup for Healthcare Websites blog feature images (2)

Structure, Schema, & Strategy: Creating Content for People and Machines

What’s all the buzz about schema markup? Get your questions answered about structured content, schema, and entity linking for healthcare SEO.

Survey-Driven Healthcare Search Strategies for 2026 blog feature image

How to Humanize the Search Experience & Close the AI Trust Gap

Patients may not trust AI, but they’re still using it. Explore key findings from our AI consumer survey and learn how to earn trust in the age of AI search.

Top 5 Blogs By Pediatric Hospitals and Pediatricians feature image

5 Pediatric Blogs Worth Checking Out

Working on a children’s hospital blog? Pick up pediatric marketing ideas from 5 leading blogs that parents read and trust.

Pediatric Marketing Strategies: How to Reach All 5 Audiences Blog feature image

The 5 P’s of Pediatric Marketing: Know Your Audience

From parents to donors to referring providers, pediatric marketing content must resonate with many audiences. Learn strategies that connect with each one.

The Future of Search Engine Optimization: Industry Insights blog feature image

The Future of Search in Healthcare Marketing

It’s true in life and in SEO: The only constant is change. The future of search brings new approaches and tactics. Find out what you need to know.

How AI Is Changing Patient Search Behavior blog featured image

Search’s New Normal: How AI Changed the Way People Search

Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).

8 Mobile-Friendly Writing & Design Tips Man Reading on Mobile

8 Mobile-Friendly Writing & Design Tips

Mobile-friendly websites rank higher and perform better. Read 8 mobile-friendly writing and design tips for healthcare websites.

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing blog feature image

Why Medical Animation Works for Medical Product, Pharma, and Hospital Marketing

Medical animation videos make your healthcare content more engaging and effective. See how to use animations for healthcare products, devices, and more.

Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image

How to Market to Doctors: Physician Marketing Strategies

Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.