Home Archives for Ahava Leibtag
Learn what content structure is, why AI agents depend on it, and how healthcare marketers can structure content for patients, search, and AI.
What is content interoperability? Learn what it means, why it matters in healthcare marketing, and where to start.
Can AI systems access and understand your information? Learn how to optimize healthcare content for AI retrieval and which warning signs to check for.
Conversational writing isn’t just helpful for humans. Learn how to create healthcare content that works for patients, AI crawlers, and agents.
Your CMS may generate schema markup for your healthcare organization, but is it connected? Learn what “good schema” looks like and what to ask IT.
Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.
Patients may not trust AI, but they’re still using it. Explore key findings from our AI consumer survey and learn how to earn trust in the age of AI search.
It’s true in life and in SEO: The only constant is change. The future of search brings new approaches and tactics. Find out what you need to know.
Patient experience and marketing teams see better results when they work together. Learn how to align content with the actual experience to build trust.
Under pressure to do more with less? See why hospital marketing teams are redesigning their workflows to be more efficient and effective.
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