Author: Ahava Leibtag

How Ungating Our Content Increased Downloads by 102%

By Ahava Leibtag on August 24, 2021 in Blog, Content Strategy, Digital Strategy

In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]

Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success

By Ahava Leibtag on July 7, 2021 in Content development/ Copywriting, Digital Strategy, Featured, Health Systems and Hospitals, Publications

Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]

How to Pick the Right Content Type

By Ahava Leibtag on March 26, 2021 in Content Marketing, Publications

Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can […]

Why We’re Ungating All of Our Healthcare Content

By Ahava Leibtag on January 25, 2021 in Blog, Content Marketing, Digital Strategy, Featured

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]

Catch Up on the Latest Episodes of “What Did You Learn?”

By Ahava Leibtag on January 12, 2021 in Blog, Content development/ Copywriting, Content Marketing, Digital Strategy, Health Systems and Hospitals

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]

Our Most Popular Healthcare Marketing Blogs of 2020

By Ahava Leibtag on January 5, 2021 in Aha Media, Blog, Content Marketing, Digital Strategy

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]

The Top Hospital Commercials of 2020

By Ahava Leibtag on December 15, 2020 in Blog, Health Systems and Hospitals

Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

By Ahava Leibtag on November 2, 2020 in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

By Ahava Leibtag on October 26, 2020 in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having […]

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

By Ahava Leibtag on October 20, 2020 in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

By Ahava Leibtag on October 12, 2020 in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

By Ahava Leibtag on October 5, 2020 in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]

[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM

By Ahava Leibtag on September 28, 2020 in COVID-19, What Did You Learn?

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]

[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM

By Ahava Leibtag on September 21, 2020 in COVID-19, What Did You Learn?

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

By Ahava Leibtag on September 15, 2020 in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

By Ahava Leibtag on September 8, 2020 in COVID-19, What Did You Learn?

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

By Ahava Leibtag on August 31, 2020 in What Did You Learn?

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past […]

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

By Ahava Leibtag on August 24, 2020 in COVID-19, What Did You Learn?

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I […]

[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19

By Ahava Leibtag on August 17, 2020 in Digital Strategy, Health Systems and Hospitals

What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]

[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership

By Ahava Leibtag on August 10, 2020 in Digital Strategy, Health Systems and Hospitals

What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

By Ahava Leibtag on August 3, 2020 in COVID-19, What Did You Learn?

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

By Ahava Leibtag on July 27, 2020 in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

By Ahava Leibtag on July 20, 2020 in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given […]

[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19

By Ahava Leibtag on July 13, 2020 in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]