Author: Ahava Leibtag
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
How to Pick the Right Content Type
Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
![[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-21-Video-Thumbnail.png)
[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times
What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]
![[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL_Ep20_video_Thumbnail.png)
[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business
What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having […]
![[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-19-Video-Thumbnail.png)
[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly
What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]
![[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-18-Video-Thumbnail.png)
[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]
![[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail-1.png)
[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
![[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-16-Video-Thumbnail.png)
[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]
![[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-15-Video-Thumbnail.png)
[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]
![[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-14-Video-Thumbnail.png)
[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
![[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/WDYL-Episode-13-Video-Thumbnail.png)
[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]
