Editorial Calendars for Healthcare (How-To Guide + Template)
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that […]
Author: Ahava Leibtag
Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 […]
Finding the Balance Between SEO & UX in Healthcare
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]
Content Findability Tips: How to Get More Eyes on Your Content
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
Healthcare Content Audits: 10 Frequently Asked Questions
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
How to Add Healthcare Video Marketing to Your Strategy
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
10 Data-Driven Principles of Plain Language Writing
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Marketing to Doctors? Here’s Why You Should Drop the Technical Language
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
Hospital Website Redesigns: How to Prepare for a Major Update
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Website Analytics for Healthcare: Which Tools Should You Use?
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
5 Hospitals Crushing It on Social Media
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
6 Best B2B Healthcare Blogs for Marketers
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
![Creating Content for the B2B Healthcare Customer Journey [4 Examples]](https://ahamediagroup.com/wp-content/uploads/2023/03/B2B-Journey-Featured-Image.png)
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
Optimize Your Healthcare Content: Understanding the 4 Types of SEO
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]
It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
