How to Write Great Healthcare Content: 3D Digital Writing Is Now 4D
Updated with a 4th dimension – March 2023 Picture this: A consumer is frantically searching for health information online. She […]
Author: Ahava Leibtag
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
The 10 Best Hospitals on Instagram
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
![[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-19-Video-Thumbnail.png)
[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly
What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]
![[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-18-Video-Thumbnail.png)
[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]
![[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail-1.png)
[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
![[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-16-Video-Thumbnail.png)
[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]
![[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-15-Video-Thumbnail.png)
[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]
![[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-14-Video-Thumbnail.png)
[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
![[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-13-Video-Thumbnail.png)
[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]
![[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19](https://ahamediagroup.com/wp-content/uploads/2020/08/WDYL-Episode-12-Video-Thumbnail.png)
[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19
What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past […]
![[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-11-Video-Thumbnail.png)
[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19
What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I […]
