Ahava Leibtag, Author at Aha Media Group

10 (+2 NEW) Essential Elements for Your Brand Style Guide

By Ahava Leibtag in Blog, Content Strategy, Content Writing

Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]

5 Pediatrician Healthcare Blogs You Should Read

By Ahava Leibtag in Blog, Health Systems and Hospitals

You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]

Successful Email Marketing Campaigns Using Process and Personalization

By Ahava Leibtag in Blog, Content development/ Copywriting, Content Writing, Digital Strategy, Health Systems and Hospitals

Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]

Doctors Blogging? A Wildly Successful Case Study

By Ahava Leibtag in Blog, Content development/ Copywriting, Content Marketing, Health Systems and Hospitals

There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]

Why Knowing Your Endgame Is Everything in Hospital Email Marketing

By Ahava Leibtag in Blog, Content Marketing, Content Strategy, Digital Strategy, Health Systems and Hospitals

Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]

Take Your Healthcare Email Marketing to New Heights

By Ahava Leibtag in Content development/ Copywriting, Digital Strategy, Featured, Health Systems and Hospitals, Publications

Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]

6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021

By Ahava Leibtag in Aha Media, Blog

As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]

The Top Hospital Commercials of 2021

By Ahava Leibtag in Blog, Content Marketing, Health Systems and Hospitals

We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]

How Ungating Our Content Increased Downloads by 102%

By Ahava Leibtag in Blog, Content Strategy, Digital Strategy

In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]

How to Pick the Right Content Type

By Ahava Leibtag in Content Marketing, Publications

Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can […]

Why We’re Ungating All of Our Healthcare Content

By Ahava Leibtag in Blog, Content Marketing, Digital Strategy, Featured

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]

Catch Up on the Latest Episodes of “What Did You Learn?”

By Ahava Leibtag in Blog, Content development/ Copywriting, Content Marketing, Digital Strategy, Health Systems and Hospitals

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]

Our Most Popular Healthcare Marketing Blogs of 2020

By Ahava Leibtag in Aha Media, Blog, Content Marketing, Digital Strategy

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]

The Top Hospital Commercials of 2020

By Ahava Leibtag in Blog, Health Systems and Hospitals

Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

By Ahava Leibtag in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

By Ahava Leibtag in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having […]

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]

Author: Ahava Leibtag