Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 […]
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 […]
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]