Home Archives for Haley Hite
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching and publishing clear, trustworthy COVID-19 content for consumers. And it’s been A LOT of content. We all created most of our COVID-19 content to be temporary. In the beginning, we just had…
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —…
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up…
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for a quick voice command because, let’s face it, sometimes your hands are full and you need answers fast. And when Google pulls up the closest option, you find their website has a smart AI chat…
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