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AI Overviews are changing search behavior. These 4 stats show why it’s time to update your funnel and rethink your healthcare content strategy.
What’s all the buzz about schema markup? Get your questions answered about structured content, schema, and entity linking for healthcare SEO.
Patients may not trust AI, but they’re still using it. Explore key findings from our AI consumer survey and learn how to earn trust in the age of AI search.
From SEO to GEO to SXO, here’s how to create content that shows up — and stands out — in AI-driven search results.
It’s true in life and in SEO: The only constant is change. The future of search brings new approaches and tactics. Find out what you need to know.
Search has changed tremendously over the years. But its biggest transformation is happening right now (and a lot of people haven’t even realized it).
AI-driven search is changing how patients find providers. Learn how multimedia in healthcare marketing boosts search rankings, trust, and engagement.
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe you’re excited to play with this new toy and see what it can…
“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday predictions. If you’re a marketer worth your salt, it’s highly unlikely AI will take your job. But it will take your search traffic. How much traffic you lose will depend on how well you adapt…
