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Not all commercials cut through the noise. When one does, we take note. And then we share them with our favorite people: fellow healthcare marketers. (You!)
At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:
Where consumers go for physician info What matters most when researching doctors
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place of diversity, equity and inclusion. But maybe you’ve found that creating inclusive healthcare content is more challenging than you thought. It can be difficult to know where or how to begin. What…
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email Marketing for 2022. I had some great tips and strategies to share with our participants. But I figured the best way to inspire is to start at the end: with examples from healthcare marketers who…
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual…
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is ……
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year, how much time do I spend “being born,” seeking out life-changing or transformative moments? A few minutes here…
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning to- create massive bottlenecks. Either it’s impossible to get an interview with the subject matter experts, or they take their time editing the content. Or—the…
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one hospital over another. Cost and quality data offer an objective view of a hospital’s ability to provide value-based care. But patients aren’t using this information either. This begs the question: What’s really driving patients to…
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