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You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
cTell me what you want (what you really really want): The doctor version. You might think that marketing to physicians gives you a pass to pile on the complex medical terms, go heavy on the passive voice and run on your sentences to your heart’s content. After all, these are super-brainy physicians. They read the…
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
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