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A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed like us, of course — so it’s worth putting in the prep work to do it well the first time. Part of that prep work is writing a comprehensive request for proposal (RFP) — a document…
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? There’s only one way to answer these questions: Look at the data. As marketers, we measure website performance by tracking the analytics. But this just became more complicated in healthcare due to guidance released by…
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website mistakes. Read about 5 of the most common problems…
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours better. A competitive gap analysis is a deep dive into what your organization and your rival brands are doing right and wrong. And it will show you how to emerge as a leader in your…
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it…
Our blog is 201 URLs lighter. And it feels great.
The website decluttering process is a marathon: exhausting and energizing, strenuous and therapeutic. We’re working on blog rewrites now, so we still have some miles to go before crossing the finish line. But clearing out the cobwebs of our old content was a glorious first milestone.
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. As Google continues to prioritize the platform, the message is clear: You need to make the most of mobile. (See the company’s turn to mobile-first indexing.) Mobile strategy is a consistent, ongoing effort. Here are some tips…
I’m not going to sugar-coat this. Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. Someone has to look at the content with a fresh eye and suspend judgment, because any findings from the auditing stage will be the foundation of all conversations regarding the future…
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