Home Website Strategy
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…
Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.
Both information architecture (IA) and sitemaps play crucial roles in website structure by organizing content in intuitive, user-friendly ways.
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