Tag: content marketing
Best Hospital Commercials of the Year for 2024
Not all commercials cut through the noise. When one does, we take note. And then we share them with our favorite people: fellow healthcare marketers. (You!)
You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe you’re excited to play with this new toy and see what it can…
The 3 Pillars of Effective Healthcare Content Marketing
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?
5 Steps to Get Your “Off the Rails” Project Back on Track
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,…
Give It Your Best Shot: Vaccine Marketing Tips
Diseases we’ve already eradicated may once again become our greatest threats. The World Health Organization listed vaccine hesitancy — “the reluctance or refusal to vaccinate despite the availability of vaccines” — as one of the top threats to global health. And that was in 2019.
How to Write Patient Stories That Make an Impact
When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart, encircling the esophagus and trachea like a vise. The result: Kids sound like a truck motor when they…
Marketing to Caregivers (An Overlooked But Critical Audience)
Who’s reading your healthcare content? Patients, certainly. But also the people caring for them: parents, spouses, children, and loved ones.