Home healthcare marketing
Not all commercials cut through the noise. When one does, we take note. And then we share them with our favorite people: fellow healthcare marketers. (You!)
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve. This webinar was presented on May 24, 2023, by eHealthcare Strategy & Trends and sponsored by Aha Media Group. The…
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians who are members of Doximity are eligible to vote for the best hospital in a range of specialties. The results impact everything from patient opinion to physician recruitment to research funding. That’s a lot of…
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has time for that? They’re hitting their browsers, hoping to get answers in as few clicks as possible. And savvy healthcare organizations are using chatbots to connect with users and prevent them from bouncing. Healthcare chatbots…
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it…
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of…
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year, how much time do I spend “being born,” seeking out life-changing or transformative moments? A few minutes here…
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