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The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas and seeing, “View all 31,954 keywords.” That’s what a Keyword Overview search for “bariatric surgery” will give you. (Want a real challenge? Try “cancer treatment.”) You can target an infinite number of keywords for any piece of content. But it’s…
“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday predictions. If you’re a marketer worth your salt, it’s highly unlikely AI will take your job. But it will take your search traffic. How much traffic you lose will depend on how well you adapt…
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else will fall into place. How many times have you heard this advice? It sounds nice in theory but isn’t practical. Ignoring keywords and SEO best practices is not an option in a market as competitive…
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….
SEO is the “scary monster under the bed” of marketing. It keeps marketers up at night, wondering if they’re doing enough … or if they’re doing it right … or if they’ll ever see the fruits of their labor on Google search results pages.
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of…
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