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If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — or ours. We’re all caught in the same trap, doom scrolling on social media without even realizing it. We’re all at the mercy of Facebook, Instagram and TikTok. We consume our bite-sized content between bites…
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. This social media platform is *the* place to share video content. And with good reason. TikTok is the most frequently downloaded app of the last three years and has 1 billion users worldwide. Can a…
Is TikTok the right platform for healthcare? Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an awkward phase? Now that TikTok has graduated from middle school, it’s emerging as a new marketing opportunity for organizations. Even in healthcare. While you’ll still find plenty of…
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up…
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve got audience engagement in spades. What’s their secret?” If your answer is yes, you’re not alone. Many organizations aren’t optimizing their Twitter account. It’s easy to think of Facebook or Instagram as the “community” platforms…
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
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