Tag: storytelling
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual…
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —…
How to Write Patient Stories That Make an Impact
When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart, encircling the esophagus and trachea like a vise. The result: Kids sound like a truck motor when they…