Home web writing
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Teri reached the end of her battle with cancer in July 2022. We are honored to carry her legacy of empathy forward. When the healthcare writer becomes the reader I had just finished…
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, family and friends as well. As those people search for support and answers, you want to be there with the help they need. As you prioritize your content, consider these 5 tips for creating and…
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in…
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online…
Both information architecture (IA) and sitemaps play crucial roles in website structure by organizing content in intuitive, user-friendly ways.
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. There’s no magic unicorn or secret formula that will make your content conversion perfect every time. But, you knew that already. There are best practices that you should follow every single time you write content….
Newsletter
In your inbox, twice per month.
"*" indicates required fields
