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Content Marketing Strategy Solutions

When you’re constantly jumping between marketing channels and pieces of content, you’re bound to get whiplash. A cohesive content strategy helps you bring it all under control.

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healthcare clients
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content experts
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years in content marketing

Refine your strategy with us

Take 1 small step back for 3 giant steps forward. Send us a message to learn how we can help.

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healthcare clients
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content experts
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years in content marketing

Content marketing strategy development services

Website. Email. Blog. Social. Video. Thought leadership. Patient education. Print marketing.

Without a cohesive content strategy across all your channels, you can only juggle all the things for so long. Eventually, you’re going to drop the ball (or a few of them). It isn’t your fault — you just need a stronger content strategy.

Headshot of Brandon Scott from Ten Adams
Aha Media brings the experience, expertise, and energy to produce best-in-class healthcare content strategies. I couldn’t be more proud to have them as an extension of our team.
Brandon Scott
Vice President of Digital, Ten Adams

Stuck spinning your wheels?

How do you invest extra time and brain space toward content strategy development, when it’s tough enough keeping up with your content calendar? And how do you get ahead on content creation when your current strategy — or lack thereof — has you running on a hamster wheel?

Talk about a vicious cycle. Let’s put an end to it.

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Let your content work harder for you

Whether it’s underperforming content or an overwhelmed team, stop the problem at the source: the strategy. You can achieve more, faster, with a well-laid plan for integrated healthcare marketing.

 

  • Get a roadmap for achieving business objectives through content

  • Optimize your content to perform on each channel

  • Stop the one-and-done content creation — get more from your efforts

  • Show up as one cohesive brand everywhere online

Top trusted healthcare digital marketing agency

It might feel a little uncomfortable having outsiders look at your content strategy. (Your marketing plan is your baby — we understand.) We aren’t here to critique your parenting. We’re here to recognize your wins, identify your opportunities, and make the hard work a little easier.

Content challenges we solve

  • Low search traffic
  • Inconsistent voice & messaging
  • Lack of conversions
  • Disjointed content strategy
  • Difficulty engaging your audience
  • Duplicate content
  • Lack of channel-specific strategy

Healthcare sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • B2B healthcare companies
  • Pediatric health systems
  • Insurance & payers
  • Healthcare & medical technologies
  • Biotech & life sciences

Case study: Multichannel healthcare marketing audit

A new strategy, new content, and an editorial toolkit turned Henry Ford Health’s underperforming microsite into a successful blog.

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Increase in blog traffic
More referral traffic to wellness programs
New personas, messaging, and voice guidelines
Read case study

How we work as healthcare content strategists

Our approach in 3 words: Intentional. Genuine. Pragmatic.

 

  • We start with your goals

    Our recommendations aren’t random. They’re aligned with your business objectives.

  • We create cohesion

    One brand, one voice, one strategy. Across all your marketing channels.

  • We look at the full picture

    Effective omnichannel marketing in healthcare requires a bird’s-eye view.

  • We fill in the blanks

    Need new content pillars? Personas? Journey maps? Just ask!

Our content strategy workflow

Worried our content marketing strategy services will be invasive or distracting? Worry not. We work in the background and handle our own so you can keep your content ship cruising, full steam ahead.

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Kick off with confidence

What’s ailing your content? A candid conversation with your Aha Media account manager guides our approach.

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Let the real work begin

Qualitative content audits … stakeholder interviews … channel audits … SEO analysis … competitive gap analysis … here’s where we roll up our sleeves.

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Get solid strategic guidance

Soon, we share our findings in a live presentation. Get a custom report with actionable recommendations and strategic next steps.

Our content strategy services

Here’s how we can help.

  • Omnichannel content strategy

    This work is about more than improving your content. It’s about building a seamless user journey and cohesive messaging across channels.

  • Channel-specific strategies

    What works on one channel won’t necessarily work on another. We build successful strategies that are tailored to your channels and audiences.

  • Personas and journey maps

    It might be time to get reacquainted with your audience. Let’s get to know them better and identify what they need from you.

  • SEO insights

    Get a roadmap to increasing traffic, search rankings, and domain authority. We offer SEO audits and competitive analyses to give you an edge in search.

  • Editorial toolkit

    Working from an out-of-date hospital style guide? Seeing inconsistencies in voice? Let’s update your documentation — or create a first edition.

Frequently asked questions

More of what you need to know about our content strategy services.

 

That’s up to what your brand needs. We’ve partnered with hospitals and healthcare brands to:

  • Revise outdated or underperforming content strategies
  • Build an integrated healthcare marketing strategy from scratch
  • Unify disjointed marketing channels
  • Better understand the state of the content across digital channels
  • Make data-driven decisions about marketing
  • Create messaging tools for team members to reference
  • Design a distribution strategy that gets content in front of new audiences
  • Improve search visibility

We can look at each of your content marketing channels to provide insights about content quality, cohesion, and efficacy across your ecosystem. We can also zoom in on certain channels to provide channel-specific findings, opportunities, and recommendations.

You don’t have to come into this knowing what you need. We’ll figure that out together.

Of course. You can either hand our report and recommendations to your internal writers or expand our project scope to include content writing. We’re here to help as an extension of your team — not to push services you don’t need.

Great question. You don’t want to work with strategists who copy and paste the same recommendations and just switch out the brand name. You want a custom strategy for your brand and business objectives.

In our reports, you can expect to see input from your stakeholders (anonymized, of course), screenshots of your data, deep insights about your competitors, and examples from your content. Our reports are thorough — sometimes reaching 200 pages — but targeted. We only include specific information you need to meet your business goals.

These terms are easy to mix up. Here’s what to know.

What it covers:

  • Omnichannel marketing: Covers your entire customer journey map — all the channels where customers engage with your brand
  • Multichannel marketing: Covers a limited selection of marketing channels

The focus:

  • Omnichannel marketing: Creating a seamless brand experience that converts
  • Multichannel marketing: User engagement on each of your channels

At Aha Media, our content strategy recommendations cover both a seamless experience for your audience and user engagement.

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Get content marketing strategy support

If your content strategy isn’t pulling its weight, it’s dragging your team down. We can help.

Let’s talk

Related services

Website content strategy
Content workflow governance
All healthcare content strategy services

P.S. Can we be friends?

You’ve made it this far. It’s time we make it official – let’s keep in touch (in your inbox).

 

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