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Patient Marketing Strategy Experts

Attract. Engage. Convert. Retain. Your content can do it all, with the help of patient marketing strategists.

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healthcare industries served

Boost your appointment bookings

Aha Media Group is a trusted patient acquisition strategy partner for top health systems in the US.

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Direct to patient marketing services

Engaging your audience, building authority, converting patients, differentiating your brand … Patient-facing content has many jobs to do (and all at the same time). But so do you and your team.

When the marketing tasks pile up (and the resources … don’t), how can you consistently create content that brings all the results? The secret to efficient and effective patient marketing lies in your strategy.

Aha Media Group has been an excellent content and content strategy partner for many years. We really value their focus on the consumer, the depth of their industry knowledge and trends. On top of that, they are also just great to work with.
Client Review on MarTech.Health Health System

Partner with healthcare content strategists

Where do you start when building patient-centered strategies that align with business goals? How do you create a roadmap that’s not only effective but also feasible to execute every week? And how (and when) do you measure progress?

You don’t have to have all the answers, healthcare marketer. Let’s do this together.

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Patient marketing strategies that perform

See the results we’ve driven for healthcare brands like yours.

 

  • Boost patient acquisition and retention

  • Help your health system stand out in a competitive market

  • See measurable improvements in engagement metrics

  • Improve website rankings, traffic, and visibility

Meet Aha Media Group

Founded in 2005, we aim to make trustworthy healthcare info easier to find online (and bring visibility to the brands that publish it). To us, this work is about more than marketing to patients — it’s about improving patient outcomes.

Challenges we help with

  • Lack of reader engagement
  • Ineffective audience targeting
  • Low conversions
  • Tired marketing strategies
  • Declining organic traffic
  • Random acts of content
  • Difficulty with differentiation

Our clients

  • Health systems & hospitals
  • Academic medical centers
  • Pediatric care centers
  • B2B healthcare companies
  • Medical technology & device companies
  • Cancer centers
  • Ambulatory clinics
  • Surgical centers

Case study: Patient acquisition strategy services

We helped KeyStone Center Extended Care Unit (ECU) improve new patient acquisition in just 6 months.

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Read case study

How we approach marketing to patients

We know the key ingredients of patient-centric content.

 

  • Plain language

    Patient-facing content is clear to understand and easy to act on.

  • Effective targeting

    We use patient personas and journey maps to clearly define your audience.

  • Empathy

    Health journeys can be frightening. Empathy comforts patients and builds trust.

  • Engagement strategies

    Good writing isn’t enough. You need strong visuals and a smooth user experience (UX).

How we work

Patient acquisition marketing is just one element of what you do.
But we’ll make it our #1 priority — so you can keep all the other balls in the air.

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Kick off with confidence

Tell us your goals — big and small — and what’s getting in the way. We’ll get right to work.

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Let the real work begin

Stakeholder interviews, analytics reviews, content audits, sitemap drafting … this is when the magic happens.

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Get solid strategic guidance

When our work here is done, you walk away with patient marketing strategies that are ready to roll.

Our services

We cover everything you need to stand out in a competitive healthcare market.

  • Patient acquisition strategy

    What gets users to click “Request an appointment”? We help you optimize your content (on all channels) for conversion.

  • Patient journey mapping

    Know exactly what patients need from you at each stage of their journey. And deliver it, sans second-guessing.

  • Website strategy

    Your website is important — almost all paths lead here. We audit, streamline, and rewrite where needed to give your site a boost.

  • Content creation

    Get blogs, emails, web content, and print materials that achieve your patient marketing goals (and ease the burden on your team).

  • Personas

    Whether or not you use personas now, after working with us, you’ll never stop talking and thinking about them. (Sorry, and you’re welcome.)

Frequently asked questions

Get the info you need right here.

 

Patient acquisition strategies are the efforts that bring patients into your content ecosystem and prompt them to convert:

  • Search engine optimization
  • Brand awareness building
  • Patient engagement campaigns
  • Conversion rate optimization
  • Website redesigns or rewrites
  • Social media marketing
  • Physician thought leadership
  • Referral marketing
  • Community outreach efforts

Patient retention is a little different. This work focuses on engaging and improving the experience for current patients and their caregivers. Strategies for patient retention include:

  • Creating patient education materials
  • Maintaining brand awareness online
  • Running surveys to improve the patient experience
  • Highlighting patient stories in your marketing
  • Using patient needs to fuel content creation
  • Making your website and hospital apps more user-friendly
  • Maintaining relationships through email and social media

There’s more interest in your providers than there are appointments. We hear you loud and clear. But now is not the time to cut back on your marketing efforts. Now’s the time to maintain a strong brand presence so you can keep patients (and would-be patients) engaged while attracting job seekers who could lighten your load.

Are you hitting a wall with patient acquisition, engagement, or retention — or are you struggling to show the results of your efforts to stakeholders? Those are good reasons to reach out to a patient marketing agency. We happen to know one.

Absolutely — we’re your lobster. We’ve worked with many marketing teams for over a decade, and we’ve supported our longest-standing client since our second year in business, 2006.

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Reach and convert more patients

Get a practical plan for new patient acquisition (and a step-by-step guide for implementing it).

Let’s talk

Related services

Website content strategy
Social media strategy
All healthcare content strategy services

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Let’s keep talking about patient acquisition strategy. We’ll pop in with insights when we have something to share.

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