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Healthcare Social Media Agency

Want better results from your hard work on social media? Let’s audit your accounts, optimize your strategy, and streamline your efforts to drive the return you need.

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healthcare marketing clients
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healthcare content experts
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social media posts created

Multiply your engagement metrics

Get more results from social media with a proactive strategy that performs.

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healthcare marketing clients
0+
healthcare content experts
0K
social media posts created

Healthcare social media audits and strategic support

With constant algorithm changes, trend shifts, new platforms, and the never-ending management grind, social media is a resource vampire. It can easily drain your team’s time and availability — especially if your accounts aren’t giving you a fair return for all you invest in them.

This challenge isn’t unique to healthcare marketing, but it’s exacerbated by the difficulty of juggling multiple accounts across locations and departments. The larger your organization, the more out of control social media management can become. Your strategy is the string tying it all together.

Social engagement starts with great content, a truth that Aha Media knows well. They marry content strategy with a holistic approach to web strategy and social engagement.
Aaron Watkins, Healthcare Digital Marketing Leader

Time to refine your social strategy

When you’re lost in the social media mayhem, it often feels like another pair of hands will solve everything. So you hire another writer … then a designer … then an external healthcare social media agency … But the problem persists. (Now, you just have a bigger bill to show for it.)

Many social media issues don’t stem from a lack of resources. They come from strategic deficiencies. This gives you 2 options: Invest in more hands and shovels to dig deeper into the hole or get some help to climb out of it (and make sure you never fall in again). We help you solve your social media challenges at the source — your strategy — to maximize your resources moving forward.

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Get a greater return from social media marketing

With all the effort you devote to social media marketing in healthcare, you shouldn’t have to worry about your posts performing. We make sure you never have to.

 

  • Know what your audience needs on every platform

  • Build trust with a consistent brand identity across accounts

  • Trade out ad hoc post requests for a strategy that fuels itself

  • Focus your efforts on actions that drive ROI

Best social media marketing agency for hospitals

What’s the difference between Aha Media Group and other social media marketing agencies? Our focus on healthcare (since 2005!) and affinity for strategic solutions. We don’t just help you keep up with your content calendar — we give it an upgrade and build a system to produce the results you need.

 

Social media challenges we solve

  • Low audience engagement
  • Poor account performance
  • Multiple uncoordinated accounts
  • Inconsistent messaging & quality
  • Inefficiencies leading to higher costs
  • Lack of processes

Healthcare sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • B2B healthcare companies
  • Insurance & payers
  • Healthcare & medical technologies
  • Biotech & life sciences

Our approach to hospital social media marketing

Social media marketing is big on volume. (More posts! More comments! More followers!) We use a different approach, helping you pare it all down for greater performance.

 

  • We take a holistic view

    You need a deep understanding of all your accounts and audiences. We provide it.

  • We build systems

    Our governance tools bring your accounts under control and help them work together.

  • We treat each platform differently

    Generic best practices are not best practice at all. We build platform-specific strategies.

  • We deliver action items, not reports

    When we identify needs or opportunities, we also help you address them.

Our process

You need a social media strategy agency that lightens your workload — not adds to it. Don’t worry, this won’t be another project for you to manage. We’ll run it smoothly in the background and get back to you with insights, ASAP.

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 Kick off with confidence

This process starts with a call with your Aha Media account manager. They’ll pull your team together and align them on your goals.

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Let the real work begin

What goes into a strategy project? Stakeholder interviews, channel audits, analytics reviews, competitive analysis, and more.

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Get solid strategic guidance

Our strategists get back to you with specific audit findings, competitive insights, opportunities, and action steps to explore. 

Our healthcare social media services

We provide the support you need to get your social media strategy firing on all cylinders.

  • Healthcare social media audit

    Get a big-picture view of all your platforms, accounts, and sub-accounts — as well as specific insights into your content’s performance.

  • Competitor insights

    To stand out from competitors on social media, you need to know what they’re doing. We dig up (and dish out) the deets.

  • Platform-specific strategies

    Your LinkedIn audience and Facebook audience want different content. Let’s get to know them better so we can give them what they want.

  • Best practices

    Algorithms change every day, and they’re different on each platform. Equip your content creators to optimize content for each one.

  • Governance tools

    Run your social media marketing team like a French kitchen. Your mise en place? Processes, frameworks, and standards. We build them.

Frequently asked questions

Questions about our hospital social media marketing services? Here’s what you need to know.

 

No, we don’t offer social media management services. We believe handling your social media internally helps you achieve the best results. Here’s why:

  1. Your team has access to internal news, community events, calendars, and photo opportunities — aka, all the information you need to create engaging social media content (that we’d have to ask you for).
  2. It’s easier for in-house social teams to create authentic content that reflects your true culture and brand identity. Knowing your brand from the inside (literally) is an advantage.
  3. Operationally, in-house teams are better positioned to manage day-to-day audience engagement and crisis communications.

We aren’t here to post on your behalf or create all your posts for you. We’re here to help you understand your audiences on each platform and use your social media presence effectively.

Our healthcare social media strategy services answer a few key questions (among others):

  • Are you using the right platforms?
  • Are all your accounts following platform-specific best practices?
  • Is your brand presence consistent across all accounts? If not, how can you fix that?
  • Who makes up your audience on each platform? How should you speak to them?
  • Are there any old, outdated, or unknown accounts impacting your brand image?
  • How can you bring all your accounts together to create a consistent identity — even when they’re managed by different departments?
  • How does social media fit into your greater content marketing strategy?

Social media is an important marketing channel for all healthcare brands — yes, even B2B. But your strategy won’t look like a health system’s strategy. We help B2B healthcare brands use social media to establish thought leadership, demonstrate authority, and engage their audiences.

Healthcare brands use a variety of social media platforms to engage patients: Facebook, Instagram, LinkedIn, Doximity, Threads, TikTok, YouTube, and X (fka Twitter). The best platform(s) for your brand depend on your audience. We’ll help you understand your audience and how to communicate effectively with them on the platforms they use.

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Work with a strategic healthcare social media agency

Bring your social accounts under control and get them working as a lean, green, unified marketing team.

Let’s talk

Related services

Social media content writing
Patient engagment & acquisition
All healthcare content strategy services

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