Want better results from your hard work on social media? Let’s audit your accounts, optimize your strategy, and streamline your efforts to drive the return you need.
Get more results from social media with a proactive strategy that performs.
Home What We Do Content Strategy Social Media Strategy
With constant algorithm changes, trend shifts, new platforms, and the never-ending management grind, social media is a resource vampire. It can easily drain your team’s time and availability — especially if your accounts aren’t giving you a fair return for all you invest in them.
This challenge isn’t unique to healthcare marketing, but it’s exacerbated by the difficulty of juggling multiple accounts across locations and departments. The larger your organization, the more out of control social media management can become. Your strategy is the string tying it all together.
When you’re lost in the social media mayhem, it often feels like another pair of hands will solve everything. So you hire another writer … then a designer … then an external healthcare social media agency … But the problem persists. (Now, you just have a bigger bill to show for it.)
Many social media issues don’t stem from a lack of resources. They come from strategic deficiencies. This gives you 2 options: Invest in more hands and shovels to dig deeper into the hole or get some help to climb out of it (and make sure you never fall in again). We help you solve your social media challenges at the source — your strategy — to maximize your resources moving forward.
With all the effort you devote to social media marketing in healthcare, you shouldn’t have to worry about your posts performing. We make sure you never have to.
What’s the difference between Aha Media Group and other social media marketing agencies? Our focus on healthcare (since 2005!) and affinity for strategic solutions. We don’t just help you keep up with your content calendar — we give it an upgrade and build a system to produce the results you need.
Social media marketing is big on volume. (More posts! More comments! More followers!) We use a different approach, helping you pare it all down for greater performance.
You need a deep understanding of all your accounts and audiences. We provide it.
Our governance tools bring your accounts under control and help them work together.
Generic best practices are not best practice at all. We build platform-specific strategies.
When we identify needs or opportunities, we also help you address them.
You need a social media strategy agency that lightens your workload — not adds to it. Don’t worry, this won’t be another project for you to manage. We’ll run it smoothly in the background and get back to you with insights, ASAP.
This process starts with a call with your Aha Media account manager. They’ll pull your team together and align them on your goals.
What goes into a strategy project? Stakeholder interviews, channel audits, analytics reviews, competitive analysis, and more.
Our strategists get back to you with specific audit findings, competitive insights, opportunities, and action steps to explore.
We provide the support you need to get your social media strategy firing on all cylinders.
Get a big-picture view of all your platforms, accounts, and sub-accounts — as well as specific insights into your content’s performance.
To stand out from competitors on social media, you need to know what they’re doing. We dig up (and dish out) the deets.
Your LinkedIn audience and Facebook audience want different content. Let’s get to know them better so we can give them what they want.
Algorithms change every day, and they’re different on each platform. Equip your content creators to optimize content for each one.
Run your social media marketing team like a French kitchen. Your mise en place? Processes, frameworks, and standards. We build them.
Questions about our hospital social media marketing services? Here’s what you need to know.
No, we don’t offer social media management services. We believe handling your social media internally helps you achieve the best results. Here’s why:
We aren’t here to post on your behalf or create all your posts for you. We’re here to help you understand your audiences on each platform and use your social media presence effectively.
Our healthcare social media strategy services answer a few key questions (among others):
Social media is an important marketing channel for all healthcare brands — yes, even B2B. But your strategy won’t look like a health system’s strategy. We help B2B healthcare brands use social media to establish thought leadership, demonstrate authority, and engage their audiences.
Healthcare brands use a variety of social media platforms to engage patients: Facebook, Instagram, LinkedIn, Doximity, Threads, TikTok, YouTube, and X (fka Twitter). The best platform(s) for your brand depend on your audience. We’ll help you understand your audience and how to communicate effectively with them on the platforms they use.
Bring your social accounts under control and get them working as a lean, green, unified marketing team.
Let’s talk
You’ve arrived at the end of the page, but this doesn’t have to be The End. Sign up for insights about healthcare marketing, 2-3 times a month.