Your annual report is an all-hands-on-deck kind of job — but not just any hands will do. Partner with healthcare marketers who can paint your hospital in its best light.
Showcase your success and satisfy stakeholders with a compelling hospital annual report.
Home What We Do Copywriting Annual Reports
As a healthcare marketer, you know annual reports are more than just summaries of your health system’s achievements. They’re the marketing tool of all marketing tools. And they’re challenging to get right.
For one, there’s the sheer size of them — we’ve seen hospital annual reports reach almost 100 pages. There’s also the added complexity of communicating with a range of audiences. Your annual report has to appeal to physicians, employees, patients, donors, investors, and the community at large. (No pressure!)
There’s a lot riding on your annual report, but it doesn’t have to be an intimidating end-of-year project (or a recurring nightmare). When you work with the right team, writing your annual report feels manageable — sometimes, even rewarding.
But the right team isn’t a generalist marketing agency or content writers who are new to the game. Choose an agency with proven experience across 2 decades. (Yup, that’s us.)
“Report” is a misnomer. (It sounds dry and boring.) We write compelling content that supports your marketing strategy, key messages, and business objectives.
We know the significance of your annual report because we’ve written them for leading hospitals and health systems.
We’ve mastered the strategy behind annual reports that shine.
Your report can only resonate if your audiences understand it.
Healthcare is personal. We feature the stories of your patients, physicians, and donors.
We highlight the data that matters with context that makes it easy to digest.
Your report is the perfect place to drive home your commitment to patients.
Annual reports are big initiatives with lots of moving parts. We follow a proven process to make sure we cross our t’s, dot our i’s, and deliver content that performs.
Hand the annual report torch to your Aha Media account manager. They’ll assemble your editorial team and kick off your project.
Annual reports require a lot of information gathering. We comb through your assets and interview your stakeholders.
We edit internally to get your report 95% of the way there. Then, we perfect the piece with your feedback.
What goes into a successful annual report? Writing is just the beginning.
When it all boils down, your report is still a piece of content. We take care to ensure it’s aligned with your objectives.
Annual reports have hard, immovable deadlines. We know “late” is not an option. We won’t dillydally or cause delays.
The daily content grind doesn’t stop for your annual report. Let our account manager handle PM so you can keep up with … everything else.
We speak to your key players — including patients, physicians, and staff — to tell stories that resonate and share insights that make an impact.
Interesting visuals and solid infographics are key to reader engagement. Our writers provide ideas for visuals that support the content.
Considering a new content marketing partner for your annual report? Get your questions answered here.
If the deadline is feasible, we can make it happen. But if you need an ultra-fast turnaround — for example, within a few weeks — our options might be limited. We work at a brisk pace (not breakneck speed).
As soon as possible. More specifically, it’s good to start the conversation about 3-6 months out. This gives us plenty of time for planning, so we don’t get caught in a time crunch.
Note: Aha Media Group offers ad hoc content writing on a limited basis. We’re a great partner for long-term content writing and strategy engagements. Speak with us to learn more.
All of it. (Content is sort of our thing.) We write for websites, email, social media, print materials, video, lead generation, thought leadership … in other words, every marketing channel you have and every type of content you need.
We leverage AI for basic tasks like ideation or data formatting. After testing its writing chops, we wouldn’t let AI write your content. That’s why our content is 100% human-written.
It’s never too early to start planning your annual report. Reach out now to get the conversation started.
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