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Service Line Content Marketing

Promote your service lines with medically accurate SEO content, written by seasoned experts in hospital service line marketing.

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Book more appointments with your service line content

Upgrade your service line pages, attract more traffic, and reach the patients who are looking for your services. We’re here to help.

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hospital clients
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Service line content writing expertise

Your service line pages are the building blocks of your website. They’re a starting point for patients who are learning about your health system. They might also be the last pages a patient views before booking an appointment. Each page must be optimized for SEO, user experience, and various stages of the patient journey.

The caliber of expertise and professionalism exuded by the entire team at Aha Media Group is exceptional. The content cultivated and composed conveys complex medical information and research in a comprehensible, sophisticated manner … it’s exactly what we were striving to achieve!
Amy Blum, COO
National Gaucher Foundatoin

Work with an agency that understands your patients

What do patients need to know to determine that your health system is the best choice? What steps might they take before requesting an appointment? What questions or needs brought them to your website in the first place?

Service line marketing isn’t only about explaining conditions and treatments. It’s about building a user journey that converts. We help you develop a service line marketing strategy that brings more patients through your doors.

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Get service line pages that compete

If patients can’t find or engage with your service line content, they’ll look elsewhere. We help health systems like yours capture traffic, convert readers, and improve market share.

 

  • Rank higher on search engines with competitive content

  • Increase traffic and attract the right searchers

  • Differentiate your hospital from others in your market

  • Convert readers to patients with clear, actionable content

Writers who know your service lines

Your service line pages carry too much weight to be written by marketers who don’t know healthcare. We’re hospital marketing pros who understand service line marketing and have experience writing about your key programs.

 

A glimpse of our experience

  • Cardiology service line marketing
  • Behavioral health service line content
  • Oncology condition & treatment pages
  • Neuroscience service line marketing
  • Orthopedics service line content

Health industry sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • Pediatric care centers
  • Surgical centers
  • Ambulatory health services

Case study: Service line marketing for Children’s Hospital Los Angeles

Learn how optimizing and building on 10 service line pages brought CHLA big results within 6 months.

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More organic traffic to The Heart Institute
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Read case study

Our approach to hospital service line marketing

We do what it takes to produce the results you need.

 

  • Medical accuracy

    We harness your experts’ knowledge to produce trustworthy medical content.

  • Competitive analysis

    Our strategists focus on outranking competitors for your key service lines.

  • Patient-friendly language

    Effective healthcare content is clear and easy to understand.

  • Smart site navigation

    SEO is only one piece of the puzzle. We build smooth user journeys that convert.

Our service line content writing process

We know how much content it takes to keep your hospital marketing strategy afloat. We also know how busy your team is. Our account managers keep your project on track while you focus on the day-to-day.

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Kick off with confidence

Meet your project team, get aligned on strategy, and let the weight fall off your shoulders. We’ll take it from here.

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Trust us to do the prep work

Keyword research, search engine results page (SERP) analysis, competitive insights, expert interviews … we will set you up for success.

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Get publish-ready content

Time is a finite resource — we get it. Our editors polish your content (so you don’t have to).

What’s included?

Hint: A lot more than just writing.

  • Service line marketing plan

    Strong service line content starts with your strategy. We know how to promote and educate patients about your key services.

  • SEO expertise

    Our writers specialize in SEO writing for hospitals. We also loop in strategists who can audit your content and offer tactics to help you rank.

  • Smooth process

    Working with an external agency should alleviate stress on your team — not add any. We’re self-sufficient and communicative.

  • Physician interviews

    Your physicians know your service lines front to back. We leverage their expertise to create authoritative website content.

  • Sitemap development

    Need support beyond the writing? Work with our strategists to ensure your website is easy to navigate and primed to drive results.

Frequently asked questions

Want some more information before you reach out? You’re thorough — we like it.

 

As a full-service healthcare content marketing agency, we create and optimize content for all your marketing channels. That includes:

  • Website
  • Email
  • Print materials
  • Social media
  • Video scripts
  • Thought leadership content

Yes, extensive. Whether you’re merging several microsites under the same “roof,” migrating to a new domain, or planning a major redesign, we can help. We work with your design team and handle everything on the content side to set you up for a successful relaunch.

We encourage you to ask specific questions about our experience during our first call. We’re confident we’ll have a relevant story, case study, testimonial, or client reference to share.

AI is a great tool for certain tasks, but it isn’t ready for content writing (and may never be). We leverage the technology for some steps in our process, but the only writers at Aha Media Group are humans.

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Start the conversation

Get optimized writing for your programs, conditions, and treatments, delivered by writers who know healthcare.

Let’s talk

Related services

Blog writing
Website content writing
All healthcare copywriting services

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