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Website Audit Services

Want more from your SEO efforts but don’t know where to start? Let’s forge that path together. We help enterprise healthcare brands audit and optimize their websites for search visibility.

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healthcare clients
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content and SEO experts
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decades content strategy experience

Turn website confusion into clarity

Get a straightforward SEO roadmap with custom recommendations, competitive insights, and clear next steps.

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healthcare clients
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content and SEO experts
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decades content strategy experience

SEO content audit services

What brings you to a page about website auditing services, friend? A recent website merger? A drop in rankings? Reduced traffic in the wake of generative AI? Or just the same old pressure to perform that every healthcare marketing department faces?

No matter the reason, it’s not on you. Search engine algorithms are fussy. (Kind of like houseplants.) Feed them the wrong keywords … or too many … or not enough, and your website traffic wilts. Not to mention that the slightest changes can harm your SEO. Move that pot just an inch closer to the window, and it’s over.

Aha Media is a critical piece of our blog’s continued success. In the last year, we’ve quadrupled our page traffic, more than doubled our engagement metrics, and became one of the main sources for organic traffic to henryford.com overall.
Brooke Hess, Content Strategy & Promotions Manager

Get to the root of website performance issues

When you want to improve SEO performance, the “obvious” answer is to ramp up content production. More content = more keywords = more ranking potential, right? Not necessarily. Publishing more SEO content often digs you deeper into the hole, giving you more pages to evaluate and optimize later.

Slowing down production to put your website under the microscope might be the last thing you want to do. But regular website audits are a prerequisite to growth — especially when you’re dealing with changes in your organization or market. Website SEO audit services tell you exactly what your site needs to thrive.

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How healthcare SEO audits help

Don’t let the word “audit” trip you up. You won’t receive a list of problems with your website — you’ll get a report with opportunities and specific steps to drive results.

 

  • Get the info you need to boost rankings and traffic

  • Learn modern SEO strategies to perform in a post-AI world

  • Diagnose and fix the issues impacting user experience (UX) and conversion

  • Clean up duplicate or conflicting information across your site

Experienced website audit agency

It’s hard to look objectively at the website you see every day. We offer another perspective that’s grounded in healthcare SEO expertise. We’re certified website wranglers who support enterprise health systems and companies with big SEO goals.

 

SEO content audits include

  • Inventory of website content
  • Qualitative content audit
  • Competitive gap analysis
  • Keyword insights
  • Strategic & tactical recommendations
  • New sitemaps

Problems we solve

  • Poor rankings
  • Decreased organic traffic
  • Low conversion
  • Confusing site navigation or UX
  • Content redundancy
  • Lack of strategic direction

Case study: SEO website audit services

After two healthcare organizations merged, they reached out for support with their enterprise site. Here’s what happened.

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Increase in page views
Increase in patient engagement
New template to scale success
Read case study

Our approach to website audits

We come in peace, healthcare marketer. Our job is to provide the insights to make your team look fantastic. (Because you are.)

 

  • Collaborative

    You know your organization and website best. We can’t wait to collaborate.

  • Data-driven

    We show our work when making recommendations. Expect to see the analytics.

  • Grounded in research

    The SEO game changes quickly. We stay ahead of the latest shifts.

  • Actionable

    Discovery is the first step of the audit — not the only step. This work results in a tactical action plan.

Our hospital website auditing process

You’ve got your hands full — you don’t need any more work. Don’t worry, we manage this project from start to finish. We schedule the interviews, handle the timeline, and turn insights into action steps (that we can help you implement).

Aha media Group Account Manager Team
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Kick off with confidence

Your Aha Media account manager assembles your strategy team, gathers your assets, and sets up the project in your dashboard.

Top view of four women sitting around table in cafe with laptop, digital tablet and documents.
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Let the real work begin

We review your analytics, interview any stakeholders, do keyword research, and dive headfirst into your SEO content audit.

Person in white long sleeve shirt using macbook pro
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Get solid strategic guidance

Our recommendation report signals the end of our project but not the end of our support. Just call when you need us.

What’s included in our SEO website audit service?

We designed our audit to give you clarity and direction.

  • SEO audit findings

    (Well, duh.) Understand your website’s performance on search engine results pages (SERPs), including both site-level and page-level strengths and opportunities.

  • Competitive gap analysis

    Our strategists evaluate a handful of your competitors to uncover gaps your brand can capitalize on.

  • Content recommendations

    This is where the magic happens. Get a detailed report of ways you can elevate your website content and drive ROI.

  • Draft sitemap

    Content organization plays a major role in ranking and conversion potential. We help you streamline your site structure.

  • Content roadmap

    We know you’re eager to optimize all the things but remember — Rome wasn’t built in a day. We help prioritize what you should do first.

Frequently asked questions

Get the need-to-know info below.

 

The project timeline depends on the scope of the project (how many URLs we’re auditing) and our familiarity with your brand.

If you’re already an Aha Media client, welcome back — we can jump into your audit right away. If you’re new to working with us, we’re thrilled to meet you! We’ll want to really get to know your brand (from your business objectives to target audiences) before offering any insights. You’ll know the exact timeline before we begin, and we’ll handle project management to keep things running on schedule.

Some teams can and do audit their own websites to improve SEO. If you’re considering this, ask yourself:

  • Has your team performed a healthcare website audit like this before? If so, what were the results?
  • What’s your team’s capacity to take on a big initiative like an SEO audit right now?
  • Do they have the SEO knowledge to perform URL-specific audits, conduct a competitive gap analysis, clean up your sitemap, and provide SEO recommendations in the age of AI?
  • How many hours per week can your team devote to this project? Knowing that, how long will it take?

Note: It’s hard to distinguish the forest for the trees. Your team may find it challenging to be objective and critique something they’re deeply invested in. This is one of the greatest advantages of working with an outside team.

Results are a product of the actions you take after receiving your audit report. The sooner you implement our recommendations, the sooner you can expect to achieve your goal(s):

  • Increased organic traffic
  • Higher rankings for keywords
  • Larger keyword portfolio
  • Greater domain authority
  • Lower bounce rates
  • Higher engagement rates
  • Improved user experience
  • More conversions
  • Enhanced brand visibility
  • Improved allocation of resources
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X marks the spot

Get a custom-built roadmap to higher rankings, traffic, conversion, and leadership satisfaction.

Let’s talk

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Get the down low on SEO

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