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Content Gap Analysis & Keyword Research Services

There are only so many spots at the top of search engine results pages (SERPs). We help you rank for competitive keywords against even the biggest names in healthcare.

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healthcare marketing clients
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SEO content experts
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healthcare industries served

Rank higher on search engines

Give your content what it needs to succeed in organic search: a data-driven, user-centric SEO strategy.

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healthcare marketing clients
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SEO content experts
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healthcare industries served

Keyword research for healthcare

Users can only click through to your website if they can find it. Targeting the right keywords helps make that happen. And in our suite of SEO services, keyword research is just the beginning.

To rank for competitive healthcare SEO keywords, you need it all: engaging content, effective audience targeting, seamless site navigation, and a strong user experience. We can help with each piece of the puzzle.

Working with Aha Media was a total lifesaver. We migrated a huge medical website with thousands of pages of content that needed to be written and reworked into new templates and taxonomy. This project was well-managed, and the content that came back was ready to publish. I’ve never had this with any other agency.
Erin J. Mullen, Content Strategy Manager
Franciscan Health

More than a keyword research agency

If you’re not targeting the right search terms, everything else is a moot point. That makes keyword research an important part of SEO — but not the end-all, be-all.

While building your keyword strategy, we audit your competitors to find opportunities for you to capitalize on. We run an advanced website content gap analysis to find duplicate content, outdated info, or missing topics you should build content around. This SEO strategy trifecta (keyword, competitor, and content gap analysis) is our not-so-secret recipe for ranking.

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The business case for SEO keyword research services

Our time snooping on Semrush and optimizing website content has paid off for others. It will for you, too.

 

  • Improve your search rankings and organic traffic

  • Beat competitors for top SERP positions (including industry giants)

  • Give your team the tools to succeed in SEO

  • Optimize your website to convert — not just rank

SEO and keyword research experts

From budding healthcare businesses to massive health systems, we’ve shaped SEO strategies for over 100 websites. You can trust us with yours.

 

Our keyword ranking service includes

  • SEO strategy development
  • Keyword research
  • Keyword profile analysis
  • Content gap analysis
  • Content optimization
  • Competitor analysis
  • Position tracking & reporting
  • Expert SEO consulting

Industries we serve

  • Health systems & hospitals
  • Academic medical centers
  • Pediatric care centers
  • B2B healthcare companies
  • Insurance & payers
  • Healthcare & medical technology
  • Biotech & life sciences
Woman sitting at a desk with a computer monitor in front of her

We stay at the cutting edge of SEO

Search engine algorithms and best practices change all the time. As a content agency, we stay current on industry developments and hold regular trainings, so all of our team members are equipped to deliver content that performs in today’s search landscape.

A holistic approach to SEO

We make your content findable without compromising engagement.

 

  • User-centric

    Your audience’s needs come first. We focus on the humans who read your content.

  • No-nonsense

    This goes without saying, but we play by the rules. Sketchy SEO does more harm than good.

  • Results-oriented

    If the content doesn’t convert, it’s all for nothing. We optimize your strategy for conversion.

  • All-encompassing

    Our content strategy and writing services cover all your channels. We’re a one-stop shop.

How we work

Our process is hands-off and thinking-caps-on. We have some of the best account managers and strategic minds in healthcare marketing.

Aha media Group Account Manager Team
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Kick off with confidence

From the jump, you’re appointed an account manager and expert team that’s qualified to help.

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Let the real work begin

What does the “real work” entail? Keyword research, competitive review, and advanced content gap analysis.

Two women reading papers together and smiling.
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Get solid strategic guidance

Walk away with a clear roadmap of keywords to target and how to target them. Or hand the roadmap to our writers.

A holistic approach to SEO

We’re more than a keyword research service. We’re a keyword ranking service.

  • Keyword analysis

    Kind of a given, right? You can’t rank if you don’t know what to target. (Well, you can if you’re lucky, but luck never lasts for long.)

  • Content audit

    This is a safe space, so tell us — when was the last time you reviewed your complete site? We’ll look at the analytics and give you actionable insights.

  • Content gap analysis

    We run a content inventory to see what content you have (and what’s missing). Then, we use this info to build your topical authority.

  • Content optimization

    This work doesn’t have to end with a healthcare keyword list and our best wishes. Our writers and editors can help you see this through.

  • Competitive review

    Which brands are ranking for your priority keywords, and how? We analyze their pages to understand their strategy (and one-up it).

  • Tracking and reporting

    We keep our eyes on your web analytics and let you know how things are progressing, so you can measure and report ROI.

Frequently asked questions

Want more info about how this works? Get the deets.

 

You aren’t here because you need a list of keywords out of context — Semrush or Ahrefs could provide that for you in minutes. We provide a deeper level of support. Our keyword research services often culminate in:

  • New sitemap draft (with recommended keywords, of course)
  • Site-level and page-level content findings
  • Tactical roadmap to improve your SEO
  • Thorough inventory of all the content on your site
  • Detailed competitive insights
  • Templates or writing for new webpages to fill content gaps
  • Content optimization services (only if you need it)

If you’re happy with your content’s performance, then keep on keeping on. But if you want to move the metrics, an outside point of view can speed up the process. Maybe your team is hitting an SEO plateau or simply too swamped with the day-to-day work for ideation. You’ll benefit from bringing in partners who are fully focused on your SEO strategy.

This service is about finding and filling in the blanks on your website. We use an advanced content gap analysis to:

  • Get the full picture of your existing website content
  • Find valuable keywords your website may be missing
  • Recommend content that builds your topical and domain authority
  • Increase brand visibility and marketing ROI, as a result
Ahava Leibtag in front of laptop at SHSMD

Go for gold with Aha Media

Stick the landing at the top of SERPs with an effective keyword strategy.

Let’s talk

Related services

SEO consulting
Website content audits
All healthcare SEO services

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