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Social Media 2025 Mini-Audit

Are social media algorithms stifling your brand’s reach? Today, social media is a different ballgame. We’ll help you adapt your approach to the ever-changing rules.

(Don’t let the name fool you. This mini-audit packs a powerful punch!)

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healthcare clients
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healthcare marketing experts
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decades in content marketing

Bring your social strategy up to speed

Get to the bottom of what’s limiting your social media ROI with actionable insights and tailored recommendations.

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healthcare clients
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healthcare marketing experts
0
decades in content marketing

Not seeing the same ROI from social media?

It’s not just suspicion — and it’s not just happening to you. Social media platforms are throttling the reach of branded accounts across industries.

Your followers barely see your organic posts anymore. Posts with links are censored. New social media platforms are dispersing audiences, putting the pressure on marketing teams to create and manage even more accounts. Misinformation is left unchecked (practically promoted, in fact). Today’s social media environment is making it harder to engage your audience, build trust, and drive ROI.

The social media rules of engagement are changing … again. Throttling is the latest hurdle. If your brand is suffering a drop in reach or engagement, it’s time for a channel checkup and strategy refresh.
Ann Key, Director of Content Strategy
Aha Media

Put an end to social media throttling

You can’t control the algorithms, but you can adapt your approach. If you’re feeling the squeeze of limited organic reach, relearn the rules of social media and start fresh with your strategy.

We help healthcare brands objectively analyze their social media performance across platforms. Learn what’s working, what’s getting in the way of results, and how to implement a new social media engagement strategy that delivers.

social media throttling in healthcare

Drive measurable ROI from social media

Success on social media takes a balanced approach — appealing to your audience while appeasing the algorithms. We help you master both.

  • Optimize your presence across platforms

  • Know what performs on each channel

  • Improve audience engagement

  • Expand your organic reach 

What’s included in the audit?

Our reports are custom roadmaps to increase brand visibility and engagement on social.

 

Social performance audit

We execute a qualitative review of your main social accounts to ensure they’re working collaboratively and following best practices.

Metrics review

Numbers talk. We analyze likes, comments, shares, and other metrics to determine post reach and engagement levels.

Competitor benchmarking

See how your accounts stack up against healthcare industry benchmarks and a direct competitor’s social media performance.

Task list

We marry findings with actionable recommendations that you can implement independently or with our team’s support.

Post-audit consultations

Comb through your report with your project team, ask questions, and solidify your plan for optimizing your social media performance.

Current strategies for social media marketing

It takes very little time for best practices to grow obsolete. We deliver recommendations and action steps that work today (some of which your competitors don’t yet know about).

 

  • Platform-specific strategies

    Every social media platform is different. Get tailored strategies for your primary accounts on each one.

  • Actionable report

    Get an insights-packed report with a ready-to-implement task list, so you can see gains immediately.

  • Audience-centric philosophy

    Sometimes, it’s not the algorithms — it’s the content. We focus on what your audience wants.

  • Competitive leg up

    Most health brands are in the same boat right now. Be one of the first to capitalize on opportunities.

What you can expect

Quick answers, (almost) no waiting. Our accelerated audit gives you high-priority recommendations for social media that you can implement — and benefit from — within the quarter.

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 Kick off with confidence

Start by meeting your Aha Media account manager, who pulls together a team of strategists, sets the timeline, and gets things rolling.

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Let the real work begin

Our strategists review your primary social accounts from top to bottom, looking for patterns, strengths, and opportunities.

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Get solid strategic guidance

Soon, you receive a report with the inspiration and insights needed to modernize and optimize your social presence.

Social-savvy, healthcare-focused marketing agency

Aha Media Group was founded in 2005 to help healthcare brands educate and empower consumers. Healthcare marketing has changed significantly over the last 2 decades, but we keep a pulse on the industry to deliver strategies that work with modern audiences — and on modern channels.

Problems we solve

  • Low reach on social media
  • Poor engagement metrics
  • Inconsistent brand presence
  • Lack of ROI from social media
  • Outdated or ineffective strategy
  • Healthcare-specific compliance risks on social

Healthcare sectors we serve

  • Health systems & hospitals
  • Academic medical centers
  • B2B healthcare companies
  • Insurance & payers
  • Healthcare & medical technologies
  • Biotech & life sciences

Frequently asked questions

You’re early to the party when it comes to throttling and ROI in this new age of social media. Use us as a resource and reach out with any questions.

 

This is when social media platforms actively limit the reach of organic (unpaid) posts made by business accounts. You might have heard other terms for this phenomenon, including “shadow banning,” “deboosting,” or “deprioritizing.”

Historically, social accounts were throttled because they violated platform rules, acted “spammy,” or otherwise appeared overly promotional. But now, throttling is just a daily headache for brands on social platforms. Fortunately, you can minimize the effects by learning and following the “new rules” of social.

Compare your current organic post impressions to what your accounts received 1-2 years ago. Notice a decline in views, despite follower count and content quality remaining the same (or improving)? If so, the decreased reach has more to do with algorithmic changes than with your messaging. You’re being throttled, friend.

If only one existed! There’s no social media strategy you can build today that will last a decade — or even 5 years — without major updates. The best thing you can do is keep an eye on your metrics, be prepared to pivot, and call in a social-obsessed team for strategic support (before you think you need to).

So, you’ve noticed the shifts happening in modern search behavior. Google is leaking its lion’s share of the search market, and hashtags are no longer enough to be discoverable on social media. Within this audit report, we share ideas to boost discoverability on “For You” pages and in social search bars.

We focus on healthcare content marketing, as a team of strategists, writers, editors, and account managers. That means we support healthcare marketing teams with both content strategy and the writing itself, across digital and traditional marketing channels:

  • Website
  • Blog
  • Social media
  • Email
  • Video marketing
  • Medical & science writing
  • Print materials
  • Thought leadership

We’re known for our long-term partnerships with healthcare clients — our longest ongoing client relationship began in 2007. After our first project together, we’ll be here as a resource for you to tap into any time you need strategic support or more editorial hands on deck.

Let’s get social

We shake things up and stay ahead of the curve by constantly piloting and refining new offers for our clients. Join our newsletter to stay informed and get early access.

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