Video Marketing Solutions for Healthcare
Video content is a game changer when it’s fully thought out. We help you build a video marketing strategy that supports your efforts in search, social media, and your other channels.
Get the most value out of each video
Creating video content is a production. (Pun intended.) Adding one extra step in the process — strategy — makes it worthwhile.
Medical video marketing services
Video content is nonnegotiable for marketing in almost any industry. To be competitive, you need it. But a few videos here and there won’t have much impact on your audience (or business objectives). For the best results, you need to integrate video into your greater content strategy.
How do you begin building a video marketing strategy? What kinds of videos do hospitals and healthcare companies need? How do you optimize videos for specific channels and search engines? Keep the questions coming — this is what we live for.
Get your questions about video marketing answered
Video is relatively new in the grand scheme of things. We only just got the technology to record videos on our phones that look clearer than Bigfoot “sightings.”
So, if healthcare video marketing takes you out of your comfort zone, you aren’t alone. We’ll answer your questions and help develop a hospital video strategy that calms your qualms.
The value of video in healthcare
Strategic video content plays an important role in healthcare marketing.
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Getting your doctors on video builds trust and rapport with patients
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Optimized videos help your content rank higher on search engines
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Videos offer your audience another way to engage with your brand
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Medical video content illustrates complex concepts in a clear way
Not just healthcare content writers
At Aha Media Group, we look at the big picture of your content. Of course, writing is a huge part of that (and we do love the written word). But your content strategy can’t just stand on good writing — to succeed, it needs an integrated mix of formats and channels. Compelling video content helps round out your strategy so you can stand out from the crowd.
Video marketing challenges we solve
- Knowing which videos you need
- Optimizing videos for search
- Creating engaging video scripts
- Producing high-quality video content
- Promoting videos for more visibility
- Video content governance
Our video marketing experience
- Doctor bio videos
- Medical explainers & animations
- Healthcare video campaigns
- Video content for patient education
- B2B healthcare video content
- Medical device videos
- Donor video marketing
Our approach to healthcare video marketing
Choose strategic partners who excel at both written and video content — and the strategy that powers them.
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We lean on our strengths
We have partners to help with production and filming, but the strategy is all us.
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We take a systemic approach
Good video marketing doesn’t happen in a silo. We bridge video content with your writing.
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We focus on your audience
Video content is more engaging to viewers when it’s created specifically for them.
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We drive results
Video production isn’t a task to check off the list — it’s a powerful marketing avenue.
How we do it
How do we build winning content strategies with video for hospitals and healthcare brands?
With care, enthusiasm, and attention to your business goals.
Kick off with confidence
First, we help you see the video vision. We review your goals and discover how video can help you meet them.
Let the real work begin
Strategy development has a lot of steps, but you may not even notice them. We work tirelessly behind the scenes.
Get solid strategic guidance
Receive your custom-built content strategy, take time to digest it, and let us know if you need help with execution.
Our video marketing strategy solutions
Boring, one-and-done healthcare promotional videos don’t cut it. By starting with strategy, you end up with video content you can use and reuse, again and again.
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SEO recommendations
Videos can make the difference between a page ranking in the top 5 or not at all. We help you optimize your webpages with video.
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Scriptwriting services
What should your doctors say in front of the camera? What voice-over text will help an animation make sense? Our writers create compelling scripts.
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Channel-specific tips
Different styles of videos work on different channels. Just like your written content, we help customize each piece to the platform.
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Video production
We won’t get behind the camera — or in front of it, for that matter — but we can bring in our favorite video production partners.
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Content strategy
It’s hard to align video marketing with your strategy without a solid plan. We offer audits and custom messaging tools.
Build your video marketing strategy with us
Let’s get your video and written content working in sync.
Want to keep this conversation going?
Learn more about healthcare video marketing and all things content. We’ll meet you in your inbox, twice monthly.