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Medical Technology & Device Marketing

Your products are complex, but your marketing shouldn’t be. We help medical device companies clear up their messaging and create content that performs.

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healthcare marketing clients
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medtech marketing experts
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Get content that drives sales

Partner with content experts who know what works with healthcare consumers, providers, and procurement teams.

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healthcare marketing clients
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medtech marketing experts
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content assets created

Medical device marketing services

Your industry is like no other, medtech marketer. Translating medical terminology and tech specs into clear, reader-centric info takes a deep understanding of your products. Teams who handle both B2B and DTC medical device marketing face an added challenge: targeting diverse audiences with cohesive messaging.

Doing this well can take substantial resources — especially when special initiatives come up (like a company rebrand or website redesign). When you need support, don’t choose just any partner. Choose the medical device marketing agency that understands your products and how to promote them.

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Successful medtech marketing strategists

Our work brings clear, measurable value. See what our content can do.

 

  • Drive sales and expand your market share

  • Convey your product’s value to each of your stakeholders

  • Position your brand as a leader in medical device manufacturing

  • Boost search engine visibility and organic traffic

Women work on the capsule packaging line and put the finished product into a box. Bottle filling machine. Bottles on a conveyor belt. Production line of pharmaceutical manufacturing

We’ve got this down to a science

After 2 decades in the industry, Aha Media Group understands your terminology, your market, and — most importantly — your buyers. We develop strategies and content that convert them.

Case study: B2B medical device marketing

NeuroPace approached us for help reaching the right audience on their website. Our strategic support drove inbound leads and SEO results.

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Read case study

Medical technology marketing services

Content strategy Get custom content insights, useful resources for your team, and effective strategies for reaching patients and healthcare professionals.
Copywriting Our writers know medtech — and they write it well. Reach out for help with B2B and DTC medical content writing.
SEO Boost your brand’s visibility to patients on search engines with a competitive medical device SEO strategy.
Social media strategy Connect with healthcare providers and patients on their preferred social platforms. We can help you stand out on feeds.
Websites Get your website firing on all cylinders. Partner with us to optimize your content for search, user experience, and conversion.

What you can expect

Learn how we approach content marketing for medical devices.

 

  • Patient-friendly info

    Our DTC content focuses on what matters to patients: ease of use, benefits, and safety.

  •  Differentiated messaging

    Stand out from the rest of your industry with crystal-clear, unique selling points.

  • Compelling content for physicians

    For healthcare providers, we drill down on clinical benefits and technological specs.

  • Authoritative writing

    We help you build credibility, authority in your space, and trust with your audiences.

There are a lot of tools out there for this … very expensive empathy map processes, buying behavior friction point analyses … There are lots of people out there who will take your money. But this process marries the best of all of that and draws on the knowledge of your team. This was so successful for us.
Stan Van Gent, Senior Director, Consumer and Referral Marketing
NeuroPace

Frequently asked questions

Learn more about our medtech marketing agency.

 

We focus on both DTC and B2B healthcare marketing. Our writers excel at creating content for all your audiences: patients, caregivers, physicians, executives, scientists, and hospital procurement teams.

Of course. We have you covered during a busy period, or you can call on us to help with a big initiative on your plate. Need to audit your content, rethink your strategy, or prepare your website for a redesign? These are the projects we live for.

Note: Our clients often see the greatest ROI with long-term engagements. After the first project, over 80% of clients return to work together again. If you need us after our project is up, we’ll be ready to jump back in.

Focused on ROI? We like it. See our medtech marketing (and other healthcare) case studies for an overview, and ask us on your first call for results that are specific to your situation. We have stories to tell (and we love telling them).

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Get clear content for a complex industry

Boost lead generation and your brand’s reputation as a medtech industry leader.

Let’s talk

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