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Earned Media Through SEO

1 physician interview on GMA 800% traffic increase in first year 250% increase in physician profile views

ABOUT THE CLIENT

  • Industry: Academic medical center
  • Headquarters: Detroit, MI
  • In business since: 1915
  • Number of employees: 50,000 +

Summary

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog. GMA’s blog serves 2.4 million readers monthly.

A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing department and:

  • Interviewed the doctor quoted in the blog post
  • Linked to the physician’s profile, resulting in a 250% increase in views
  • Highlighted Henry Ford in an article they wrote about the topic

Image of three women walking and quote from Dr. Nessreen Rizvi taken from an article by Good Morning America about the myth of getting 10,000 steps a day.

Our approach

Since 2015, we’ve been writing 8 blogs per month for Henry Ford’s LiveWell blog. Within the first year of working with us, the LiveWell blog’s traffic increased by 800%. Our focus on SEO best practices resulted in this blog getting picked up by a national outlet. The writing team makes sure to utilize:


Strong headlines

Write headlines that match how people search.


Relevant keywords

Use keywords in headings (h1s) and subheadings (h2s).


Alt tags

Include image alt tags.

The content Aha Media writes for us is always high quality, which makes my job so much easier. It’s engaging, easy to read, well-researched, and optimized for search. It’s in our voice and meets our style standards. And the team is always a pleasure to work with. It’s rare to find a vendor partner who so consistently delivers the whole package like that.
Brook Hess Marketing Manager, Content Strategy & Promotions
Henry Ford Health

Results

The blog post led to an 800% increase in website traffic within the first year and secured national exposure on Good Morning America, where a Henry Ford physician was interviewed. Additionally, the physician’s profile saw a 250% spike in views, reinforcing the hospital’s visibility and authority both locally and nationally​​.

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traffic increase in first year
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physician interview on GMA
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increase in physician profile views after interview

Key takeaways

Working with an SEO-savvy content agency leads to strong search results and a wider audience reach — and may even produce PR opportunities. Media coverage can:

 

  • Elevate the hospital profile

    When a prominent national news outlet features Henry Ford, it reinforces that the health system is a recognized and trusted organization locally and across the country.

  • Position physicians as national experts

    The media attention raises the profile and expert status of the physician they interviewed and her colleagues. Plus, when doctors see that the posts are widely distributed and reach a broad audience, they may be more likely to volunteer as subject matter experts.

  • Raise the blog profile internally

    Receiving national news coverage may help executives and corporate decision-makers understand the value of content marketing.

Women sitting at the meeting table while having a discussion

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